using social media to jumpstart your business •finding your niche by nikki pezzpane
TRANSCRIPT
Using Social Media to Jumpstart Your Business
•Finding Your Niche
Nikki Fica@nikkifica
Do You Know Where Your Audience Is?
The Freaky Friday Effect● Put yourself in theplace of the consumer.
● Think about who theyare as people.
You may not be theconsumer!!
Define Your Audience-Age-Gender-Location-Income Level-Occupation-Education-Marital Status
Let’s Get More Specific...-What does your consumer like/dislike?-What are they interested in?-What do they value?-Is your product something they coulduse? Do they use something similar?-What use would they get out of yourproduct?-How soon would they use your product? Now? Later?
The Competition-Who are your competitors?-What do your competitors doon social media?-What value do they bring?-Who are their followers?-What type of consumer engages with them?
Social Media Basics: Facebook
-72% of adult internet users/62% ofentire adult population-Skews younger-Good for fast-moving consumer goods-Shows high ad engagement-Can advertise targeting a specific target
Social Media Basics: Pinterest
-31% of adult internet users/26% ofentire adult population-Skews toward female-Good for food and drink-related content-Good for family and parenting-related items
Social Media Basics: Instagram
-28% of adult internet users/24% ofentire adult population-Over 90% are under the age of 35-Good for brands/products focused onapparel, entertainment, and media
Social Media Basics: LinkedIn
-25% of adult internet users/22% ofentire adult population-Skewed toward 30-49 year olds-Good for networking, white-collarprofessionals, high-income, highly educated-Good for college graduates
Social Media Basics: Twitter-23% of adult internet users/20% ofentire adult population-Skewed toward younger adults inurban areas-Good for conversations, engagement,networking-Good as news resource
How Do You Know What’s Working?
-A/B Testing
-Be patient! Don’t expect overnight results.
-Be consistent
-If you are going to be on social, BE social!
Social Listening-Social listening tools
-Take advantage of hashtags
-Don’t forget to search common misspellings
-If they are talking about you, engage!
Found Your Audience...Now What?
