using social media to market your practice - c-bones presentation

The Best Tips & Techniquesfor Using Social & New Media

to Grow Your Practicehttp://go.cosmeticsocialmedia.com/CBONES

Use Twitter hashtag #CBONES12 @MoniqueRamsey Cosmetic Social Media

http://go.cosmeticsocialmedia.com/bonesUse Twitter hashtag #CBONES12

@MoniqueRamsey Cosmetic Social Media

Meet Monique

Founder, Cosmetic Social Media

• 20 years experience: medical practice management, marketing, training, and consulting

• Certified Social Media Strategist since 2009

• Panelist, Speaker, Trainer

• Honors

• Winner 2010 #influenceSD Award for Best Social Media in Business

• Top 5 Medical Practice Facebook Fan Pages – AP/Alert Presence

• 17 Impressive Small Business Facebook Pages You Can Learn From – Fluxe Digital

• Interviewed by SmartMoney Magazine, American Medical Association, Dermatology Times, Administrative Eyecare

• Contributor to Cosmetic Surgery for Dummies®, published by Wiley & Sons

• Development and Implementation Team for Inform&Enhance®

practice management software

Referral Paths – Then & Now





“The Internet has forever changed the way our patients will approach healthcare. Digital or social media is NOT a passing fad… get past that.” - Howard J. Luks, MD

Fast Fact: Nearly 1 in every 5 minutes spent online is now spent on social networking sites.

To build EVANGELISM and OWNERSHIP among your customers to drive more revenue. How? By Engagement!

The Goal



Radical Strategic Visibility

• Milestone: ½ BILLION people used

Facebook in a single DAY

• 845 million active users

• 150 million accessing via their mobile

devices (700 billion+ min/mo)

• 30-45 age fastest growing

• 2nd most trafficked site on web

• 700,000 local business pages

• 30 billion+ pieces of content shared

each month

Facebook by the Numbers

Sources: Reach Local, Facebook, & f8 Keynote



Twitter by the Numbers

• 140 Million Daily Visitors

• 340 million Tweets per day

• 300,000 new users per day

• Twitter search engine gets

roughly 600 million search

queries per day

• 10th most popular website

on the internetSources: Reach Local, The NextWebhttp://go.cosmeticsocialmedia.com/bones


Pinterest by the Numbers

Source: Mashable



7.5 million visitors 12/1111.7 million visitors 1/12

1.36 MILLION visitors/day on average

Avg. time on Pinterest higher than YouTube, Facebook, & twitter

More referral traffic % than YouTube, Google+ and LinkedIn combined.

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic

Social Media

Monique’s Social Media High T’s

• High Trust: Building relationships

• High Transparency: authentic, genuine, humble

• High Touch: # touchpoints / year

• High Traction: more eyeballs!

Click thru rates via

social networks outperform links

shared in emails and

blogs

via socialtwist

Trust



High Trust• 90% of customers

identify word of mouth as the best, most reliable and trustworthy source about ideas and information on products and services.

-Via NOP World



• Transparency leads to credibility

• No hidden agendas

• Be Authentic

• Be Humble

• Be Yourself

• Controlling vs. *influencing*

High Transparency

Image Source: EverydayTenacity.com



Fresh ContentBlogging Helps SEO



More Website Traffic



Who Should Blog?SEO/Webmaster Guy

The Physician

The Intern

Your Child

The Office ManagerYour Ex

Hired Writer

The Pizza Guy

The Receptionist



Elements of a good blog post

Source: La Jolla Cosmetic Surgery Centre Blog

Compelling Headline

Optimized with links and key words

Short & Sweet (350 words max)

Simple writingTells a Story “Someone Like Me”

31% of mobile users have a smartphone now

43% of mobile users will have one by 2015. That’s 101 million people.

183 million Americans report playing a game for an hour a day. That’s more than half of the population. –Jane McGonigal

Mobile & Gamification of Culture



QR CodesEffective gateways to:• Information• Data Exchange• Global CommerceSend them to relevant:• Videos• Photos• Website• “LIKE” on

Facebook, etc.• Biz Card Contact

info

• Store secure patient data for emergency responders

• Rx. Instructions • How To videos• Order meals - hospitals

The majority of QR scanning is coming from individuals in the 35-44 years of agebracket (25%)*

Steady adoption is being seen amongst all age brackets between 18 and 54 years of age (84%)*

Free to create or get your own custom work of QR art!* Source: Mobio Study: July to Dec.

2010

34

64

Gender

MaleFemale

CustomQRCodes.com

QR Codes

FB Timeline Cover

Cover image 851 x 316 pixels4/26 - Photo 160 x 160 pixels

• Make landing tab fit your brand

• Ask for the LIKE• Use resources such

as WildfireApp and NorthSocial

• Show them where else you are – other places to engage

• Poll, contest, activity

FB Branding - Apps

Tabs, Apps, WidgetsCheck Your Messages

Add Your eBlast sign up form

Add Your eBlast archive

Photos in logical albums *(and add fresh content frequently)

Upload videos

Point to other social platforms

Contest/exclusives (product, special offers, white papers - educational content)

Seminars & other eventshttp://go.cosmeticsocialmedia.com/bones


Facebook Ads to promote

Contests

EdgeRank

The Pages with the freshest, most engaging content stand to gain the most from this new product—since each track played, video viewed, review written and event attended can generate News Feed stories that propagate through the social graph.

…

Whether large or small, all artists, businesses, and brands have the potential for exponential distribution through the graph if they can engage users.



• 932 impressions

• 1.29% feedback

• Get in the

conversation in

real (or semi-real)

time

Ask Questions



Polls



Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

Timeline Elements

Post You Want to See

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

You can:

Posts You Don’t Want to See

Facebook.com/security

• Don’t delete (unless they are really belligerent)

• Invite them to talk offiline

Volume Of Facebook Sharing By Day

But… do what works best for you – whatever will give you the best chance of consistency (success)



Google+

Photo Albums

Sparks(interests)

Circles

Profile

Hangouts (“Meetings” for

Biz)

Google+

Google+ and Search

Google Places Reviews

Social & SEO

Source: http://thefuturebuzz.com

http://thefuturebuzz.com/



Final ThoughtsSocial media is no longer optional. You will reap the rewards but need to invest the time to get the benefit.

“When a brand does its job right, it creates an emotional connection.” - Brian Solis

It's not about ROI - It's about creating awareness, having people understand the brand will create engagement, which will lead to revenue.

“If you aren't constantly evolving along with your customers you will be doomed to fail.” – Steve Kaufer, CEO - TripAdvisor

Your Social Media Rx• Cannot “set it and forget it” – social

media is engaging with people – not messaging at people

• Content is King – commit to 10 minutes a day on creating content. Type it, dictate it or do an audible post at audioboo.fm

• An apple a day… you need to be posting every day (or 5/7)

• Keep it professional – NY Times Front Page Rule

• Social Media is not a quick fix. Don’t give up – it takes time to build communities!

Resources

CustomQRCodes.com

Let’s Connect!LIKE us on Facebook…Facebook.com/CosmeticSocialMedia

Post on our wall one takeaway from today’s course

Email: [email protected] Free: 877-401-5485

using social media to market your practice - c-bones presentation

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