using social media to maximize seo
DESCRIPTION
Presentation given at the Dallas Business Journal's "Crash Course on Social Media' on July 19, 2012.TRANSCRIPT
Using SocialMedia to Maximize SEO
@mark_barrera
Search and Social
• Bing• Facebook• Twitter•Will be integrating Foursquare soon
• Google• Google+• Crawlable data
• Apple•Maps to be heavily reliant on Yelp
Bing
Social Data Used
•Diversity of Sources • Timing • Surrounding Content • Engagement Level
Social Authority
Social Authority
Search and Social
Social Where?
• Facebook• Twitter• Others?–YouTube–Quora–LinkedIn–Many More >
• Email?
Link Building•Network on appropriate social
media sites• Focus on creating high quality
content • Promote your content • Content producers provide
natural links to your content
Link Building
Link Building
Measure
Measure• SocialMention• Google Analytics• Google Queries• Social Sharing– LikeMention.com
Keyword Focused
• Using Keywords Matters!
Do It!