using social media to promote archive use

Using social media to promote archive use @LauraCowdrey

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Using social media to promote archive use from Laura Cowdrey, National Archives - presentation given at ALISS AGM May 2013

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Using social media to promote archive use

@LauraCowdrey

Preparation and planning

• What collections do you have, and what is unique about them?

• What are you aiming to achieve?

• Who are you trying to reach?

• And what do you want them to do, if anything, once you have their attention?

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The value of social media?

• Great for removing barriers, increasing access and engaging people

• Good way to raise awareness of collections and services

• A more personal touch

• Doesn’t require budget (but does take time)

• Immediate

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Methods and channels

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Blogging (and microblogging)

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Sharing content online

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Engaging with audiences

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Promotion

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Evaluation and monitoring is key

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What have we learnt?

Page 11: Using social media to promote archive use

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