S O C I A L S O U R C E D C O N T E N T

H A R V E S T I N G A N D O P T I M I Z I N G

F O R Y O U R B R A N D

T H E C O M M O N P R O B L E M

• Brands are having difficulty finding daily fresh and relevant content

• Building content plans are becoming a guessing game with no guaranteed response rate

• Traditional ways of discovering content on the web is not scaleable

W H AT I F Y O U C O U L D H AV E . .

Proven popular and relevant content that already has a high share and interaction rate, delivered

in semi-realtime to an app of your choice?

H E R E ’ S S O M E T H I N G T O C O N S I D E R

• Social media is also full of social junk

• How do we filter the massive amount of posts?

• So how do we harvest it?

• How do we gather only what’s relevant and proven to be engaging to a brand?

H O W D O W E TA K E F U L L A D VA N TA G E O F S O C I A L M E D I A C O N T E N T ?

W E D E V E L O P E D A S Y S T E M T H AT C A N . .

• Rank social media posts based on interaction, engagement and influence

• Extract relevant links, titles and articles based on pre-defined keywords

• Calculate sentiment in Bahasa Indonesia of article content

• Present the top ranked links on a dashboard, ready for publishing

• Feed links and content to partner applications via API

• Do all of the above in Bahasa Indonesia

F U N N E L S O C I A L M E D I A I N T O U S A B L E C O N T E N T

Normalize Data

Social Media Landscape

Social Channels

Keyword Filters

Popularity Metrics

Custom Filters

Usable Content

Language Filters

M E T H O D O L O G Y

C O N T E N T T H AT I N C R E A S E S E N G A G E M E N T

Social Media Content Calendar

In-App News Feeds Corporate Pages

Encourage Engagement

Email/Distribution Lists

• industry standard for each channel

I S T H E C O M M O N G O A L

SOCIAL SOURCED CONTENT

E N G A G E M E N T B A S E D R A N K I N G

Old ways of content ranking

Social Ranking

• Too Broad • Channel or Site Based • Mostly views or impression

based • Proprietary rank algorithms

• Subjective & Keyword Centric • Page or Post Based • Ranked by interaction • Open and public rank algorithms

P O P U L A R I T Y M E T R I C S

Twitter Facebook Forums Tumblr Youtube

Interaction RetweetsReplies

Likes Comment Thread Posts Reblogs

Post LikesLikes

Comments

Influence Viral ReachAuthor Klout Friend Count Thread Starter Followers

Author Subscription

Base

Impact Total Reach Sentiment Shares

Total Threads Created By

StarterTotal Reach Video Views

Video Shares

I N D U S T R Y S TA N D A R D F O R E A C H C H A N N E L

2 . 5 B I L L I O N * P O T E N T I A L P U B L I S H E R S W O R L D W I D E

• Virtually anyone on social media becomes an instant publisher

• Social Sourced Content eliminates the traditional opt-in publishing paradigm

• Publisher/Source management becomes a thing of the past

*combined Facebook & Twitter users globally. Source: statsbrain.com

I M P L E M E N TAT I O N

A U T O M AT E D C U R AT I O N P R O C E S S

Define keywords,topics or

categories

Search selected social media

platforms

Normalize streams and calculate

metrics

Extract and expand links

Semi Real-TimeSetup

Short listed Links

Hourly

Loop while new content exists

H A R V E S T I N G & R A N K I N G

M A N U A L C U R AT I O NP U B L I S H I N G F O R S O C I A L & C O N T E N T T E A M S

Social Sourced Links Manual Curation by Content Team

Aggregators, Ads, Banners

Email or Distribution Lists

Content & Publishing Dashboard

Owned Channels

Owned RSS Feeds

C O N T E N T A P IF O R M O B I L E A P P O R D I G I TA L PA R T N E R S

Social Sourced Links by Keywords

or Categories

Date rules, exceptions,

accounts & filters defined by client

Partner Applications

Sonar C

ontent A

PI

Partner Content Request

Trending Articles Content

PULL based API architecture for partner applications

C O N T E N T D A S H B O A R DS O C I A L LY E N G A G E D C O N T E N T D E L I V E R E D I N S E M I - R E A LT I M E

We’ve used “Coca-Cola” as a keyword This post has obviously gone viral

Promote the positive, tackle the negative

Chances are, if 79 people have already engaged, your audience will too

Publish what you like to your own social media accounts

S U B S C R I P T I O N M O D E L

Starter Medium Heavy

Keywords 10 50 100

Volume Up To 100 Links/Day Up To 300 Links/Day Up To 500 Links/Day

Languages 1 1 3

Sources Twitter Twitter, Facebook, Blogs Twitter, Facebook, Blogs, Tumblr, Online Media

Sentiment No Yes Yes

Entities No No Yes

Api No No Yes

Publishing Tools Yes Yes Yes

V O L U M E B A S E D D E L I V E R Y

W W W. S O N A R P L AT F O R M . C O M / S O C I A L F E E D

F O R M O R E I N F O , V I S I T