using social media tools to enhance your job search strategy
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Using Social Media Tools to Enhance Your Job Search Strategy
Tom Carbonaro September 1, 2010
Your Job Search Strategy Know who are you, and what you want to do:
Your positioning statement Your marketing plan Your resume
Get your message out: Network Network Network
What is Job Search 2.0? The use of social media tools to get your message out and expand your network: Take your marketing plan to the web Establish yourself as a expert Help people find you Connect with people beyond your traditional network
HR Recrui9ng Trends According to a Jobvite survey of 440 HR pros:
72% plan to spend more time recruiting via social networks this year
Half expect to spend less time on job boards The most popular sites for recruiters and HR pros:
Linkedin (used by 80% of those who responded) Twitter (42%) Facebook (36%) Jobster (17%) Myspace (13%
Establishing Your Brand On-‐line Decide on your goals for using social media:
Communicate your brand and build your network Participate in groups and communities Be seen as an expert in your field
Be consistent and current: Use your positioning statement! Leverage your marketing plan Keep your information up to date Always use the same account name and photo
LinkedIn: The Basics Your LinkedIn Profile:
Fill out your profile completely Create a personalized URL
e.g. http://www.linkedin.com/in/tomcarbonaro
Be consistent: use your marketing plan and resume Manage your contacts Get recommendations Keep it up to date
LinkedIn: Beyond Your Profile Update your status regularly Read updates from your connections Find out who’s looking at your profile Use LinkedIn apps like WordPress and SlideShare Join groups and discussions
My Branding Statement
My Status Update
Links to my Web Sites My custom LinkedIn URL
What About Facebook? Decide how you want to use it:
As part of your job search… Or strictly personal
Actively control who gets access to what: Don’t make your profile public Use the privacy settings based on your intent Choose your friends wisely
Other Sites to Publish Your Brand Plaxo
Social Networking site similar to LinkedIn Jobster
Networking and job search site Visual CV
Interactive on-‐line resume Google Profiles
Profile page that links to other social network sites ZoomInfo
People search service that allows personal profiles
What is TwiKer? Twitter is a service for people to communicate and stay connected through the exchange of quick, frequent messages.
People write short updates, called "tweets" of 140 characters or fewer.
These messages are posted to your profile, sent to your followers, and are searchable by anyone.
How do you start Twee9ng? Create a profile:
Create your user name Upload a professional photo Create your bio (160 chars): Your branding statement Link to your Web site: your LinkedIn profile or Blog
Starting Tweeting Your Twitter page displays all your tweets
How can you use TwiKer? To establish yourself as subject expert:
Talk about what you’re working on Ask and answer questions on topics in your field Report and comment on news, trends and current events Post links to relevant web sites and articles
To build your network: Find people with similar interests Connect with people you wouldn’t be able to reach otherwise
To search for job opportunities: Let people know what you’re looking for Find jobs being posted on Twitter
Follow Me, Follow You Twitter users can “Follow” other users
You see the Tweets of people you choose to follow Your Tweets are seen by people who choose to follow you
You can reply directly to another user Publicly, by using @username Privately by using DM username
Finding People to Follow Use the search function to find people:
Search for people you know Search for leaders in your field Search for keywords in your industry
Look at who other people are following Use Twitter reference sites:
Twitter yellow pages: twellow.com Mr. Tweet: mrtweet.com Wefollow: wefollow.com Twollow: twollow.com ExecTweets: exectweets.com
Finding Subject Areas Hashtags:
Allow users to sort topics into useful categories to revisit later e.g. #tweetmyjobs, #hiring, #iphone Check out http://hashtags.org/
Job Search Feeds: Twitter accounts that post job openings
e.g. @NewYorkTechJobs, @nymarketingjobs TweetMyJobs: http://tweetmyjobs.com/
Hashtags
Results for #jobsearch Hashtag
What about Blogs? A Blog is a web site, authored by a person or a group with regular entries offering news, commentary or information on a particular topic
Blogs are great ways to: Establish yourself as an expert in a field or topic Stay current in your field or industry Improve your writing and communications skills Connect with people who have common interests Market your skills and knowledge
Topics to Blog About Your field or industry:
A particular subject area you have interest in Current issues and trends in your industry Your personal brand
Your job search experience: Job search strategies Experiences you’re had in your search
This is your chance to show your passion!
Developing Your Blog Choose your topic and a title Buy a custom URL, your name or your blog title Create an account on Wordpress, TypePad or Blogger Pick a design template Design your layout, create an “about” page Add links to your other social media accounts Write your first several articles Announce your Blog on LinkedIn and Twitter Use the LinkedIn Blog application
Tying It All Together… Help people find you Be consistent across all your social media sites:
Use your positioning statement, marketing plan and resume Use the same photo Use the same account name:
www.linkedin.com/in/tomcarbonaro www.twitter.com/tomcarbonaro www.facebook.com/tomcarbonaro www.tomcarbonaro.com [email protected] [email protected]
Tying It All Together… Creating account names:
Decide whether to use your real name vs. a brand name e.g. mikedavis vs. thefinanceguru
Use the same name everywhere, including email: Use knowem.com or namechk.com to check availability Common names need to get creative,
e.g. Mike Davis could use: mikedavisesq, mikedavismba, mikedavisthefinanceguru
Register it as a domain name on godaddy.com e.g. www.mikedavismba.com
Tying It All Together… Google yourself on a regular basis
Tying It All Together Be available all the time, leverage mobile tools: iPhone and Blackberry apps for LinkedIn, Facebook, Twitter
Always Remember… Think about what you say in public
Don’t post things you wouldn’t want an employer to see Review your privacy settings
Be positive, never be negative Don’t be critical of former colleagues or employers Be supportive, not argumentative
Be selective in who you network with Your network is a reflection of who you are
One Final Thought
Remember, its about building the relationships, the technology is just the enabler
Good Luck!!