using talent updates for success in 2014

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Wesley Hendriks Recruitment Product Consultant Alex Charraudeau Media Solutions Consultant Introducing Talent Updates December 2013 #TalentUpdates

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Your company followers are your biggest fans, brand evangelists, and potential future placements! Find out how to use LinkedIn’s Talent Updates to turn your company followers into warm leads. Alex and I revealed how to best use Talent Updates to enable you to attract and place quality candidates in 2014. > Focus on the right talent with powerful targeting > Notify followers of job opportunities and trends in the market > Track responses to help you identify qualified candidates > Build your individual and company’s brand Get set up for success in 2014!

TRANSCRIPT

Page 1: Using talent updates for success in 2014

Wesley Hendriks

Recruitment Product Consultant

Alex Charraudeau

Media Solutions Consultant

Introducing Talent Updates December 2013

#TalentUpdates

Page 2: Using talent updates for success in 2014

Source: De Academie van Arbeidsmarktcommunicatie

Three ways of sourcing direct

indirect

ind

irect

Positively influencing your

Employer Brand

Building relationships

Attracting the right

candidates

Page 3: Using talent updates for success in 2014

3

“Continuously and systematically build relations with potential

placements, current placements and alumni with the goal of

identifying and creating mutual opportunities”

Page 4: Using talent updates for success in 2014

Three facets for an efficient pipeline workflow

Prospecting

Developing

Search

Refine

Organise

Reach

Interest

Nurture

Build

Interest

Close

Reduction

in T

ime to

Hire

Sourcing

Page 5: Using talent updates for success in 2014

Talent Updates: Keep building those relationships

Post updates to the feed of people who follow your company, right

from Recruiter

Focus on the right talent with powerful targeting

Instantly build relationships

with interested prospects

Surface candidates that are

ready make a move

Page 6: Using talent updates for success in 2014

Join the team that is transforming the future. We are passionate about what we do.

Jobs at

Ariel Hsiao

Amazon

ABOUT Watch the video for a peek into the

fast-paced world at our headquarters.

Every day, our employees are

working on exciting projects that

make a real difference for our

customers.

Plus, we’re really excited to show off

our newly remodeled office space!

Check out the links below for more

about us:

Our Career Site ►

xyzCo 494794 followers

xyzCo

xyzCo

Manager

Todd Logan

VP of Finance

Emily Meinhardt

Account Executive

Hillary Carroll

Manager of Operations

Manager

Manager

Manager

Director of Human Resources

Director of Human Resources

Senior Manager

Senior Manager

Careers

71% of members are

interested in updates on

job opportunities from

companies they follow

83% follow 6 or fewer

companies

Company Followers are a highly valuable asset for

companies

They are your biggest fans, brand evangelists, and potential future hires!

Page 7: Using talent updates for success in 2014

Followers are sharing your message with their

network

Your followers, fans,

members, connections will

see your content.

Good content will get Liked,

Shared and Commented on.

This may spread your content

further to their networks.

This is called social

amplification or Viral

Marketing

Organic

Earned

Page 8: Using talent updates for success in 2014

Posting Content

Split job posts and content 80:20.

Short and sweet. 50 characters or less drives 28% more

engagement.

“Best of” and “Top 10” lists are in. They will increase

amplification by about 40%.

Ask questions. Want 50% more

comments? Then ask a question. Get it?

Over 2 billion updates are seen

weekly across LinkedIn.

Page 9: Using talent updates for success in 2014

Follow your Brand guidelines

LinkedIn Confidential ©2012 All Rights Reserved 9

Page 10: Using talent updates for success in 2014

Follow your Brand guidelines

1. How are we different?

2. How do I communicate as a consultant? Is it the same message as my

colleagues?

3. Do I have authority to speak about this subject?

4. What are our values?

5. What is our unique selling proposition?

LinkedIn Confidential ©2012 All Rights Reserved 10

Page 11: Using talent updates for success in 2014

Another example

Page 12: Using talent updates for success in 2014

Let’s see how it works

Page 13: Using talent updates for success in 2014

Getting started: request access

from your Company Page admin

Page 14: Using talent updates for success in 2014

Log in to Recruiter and go to the Talent

Updates page

Requesting

Access

Page 15: Using talent updates for success in 2014

Click ‘Learn more’ to request access

(step 1 of 3)

Requesting

Access

Page 16: Using talent updates for success in 2014

Company

Page admins

are listed here

Click ‘Request access’ (step 2 of 3) Requesting

Access

Page 17: Using talent updates for success in 2014

Send the InMail request to Company

Page Admins (step 3 of 3)

Requesting

Access

Page 18: Using talent updates for success in 2014

Company Pages Admins are notified of

requests

Requesting

Access

Page 19: Using talent updates for success in 2014

You are notified in two ways when your

request is approved

19

Requesting

Access

Page 20: Using talent updates for success in 2014

Posting updates and pipelining

from results

Page 21: Using talent updates for success in 2014

Focus on the right talent with powerful

targeting

• Company Size

• Industry

• Function

• Seniority

• Geography

• Current Employee/ non-

Employees

Updates will be seen by company

followers

Posting an

Update

Page 22: Using talent updates for success in 2014

Type the post, a preview appears, then

click share

Posting an

Update

Page 23: Using talent updates for success in 2014

See who likes,

comments or shares

the post so you can add

interesting people to

your pipeline

Real time data on key

metrics & analytics

relating to the post

Real-time analytics show you who

responds so you can surface warm leads

Pipelining

from Results

Page 24: Using talent updates for success in 2014

Your five next steps

1. Make Talent Updates a part of your social strategy

2. Designate one or two RPS seat holders to post updates

3. Start building your brand and accelerate your pipeline

4. Get inspired by our gallery of great updates:

http://lnkd.in/AllStarGallery

5. Post your company’s first Talent Update!

Page 25: Using talent updates for success in 2014