using technology to engage fleeting and captive audiences

Coopera'veExtensionandTechnology:PartnersfortheFuture

Using Technology to Engage Captive and Fleeting Audiences

Rhonda ConlonNorth Carolina State [email protected]: rconlon


Snoozing through PowerPoint?


Common presentation tips• Use visuals• Follow the “Rule of

Six”• Practice• Include interaction


Barriers to interaction• Room layout• Time• Group size• Topic sensitivity• More?


Possible solution: Clickers


Channel Setting Instructions for ResponseCard RF

1. Press and release the "GO" button.

2. While the light is flashing red and green, enter the 2 digitchannel code (ie. channel 1 = 01, channel 21 = 21).

3. After the second digit is entered, Press and release the"GO" button.

Press and release the "1/A" button. The light should flashyellow to confirm.


What do you know about Clickers?

1. Nothing2. A little3. Some4. A lot

Sample horizontal bar chartslide with simulated data.


Clickers = Response systems (RS)

• Response card• USB Receiver• Software (RS and

PPT)• Computer• Various brands

– Your university maystandardize


Why ask questions with Clickers?• Create an ice breaker• Assess understanding• Conduct polls• Obtain 100% feedback• Generate discussion• Create graphical output


Examples in Extension• Discussing sensitive issues

– finances, diet, food handling• Judging contest entries• Polling to assess content understanding• Making before and after comparisons

– assess attitude change


Answer displays


Which region are you from?

1. Western2. North Central3. Southern4. Northeast5. Other

Sample horizontal bar chartslide with simulated data.


Ever catch your audience snoozing?

1. Yes2. No3. Abstain

Sample yes/no/abstainchart with simulated data.


Reports

• Demographics• Comparative scoring• Participant results• Others


Restricted Uses• RS can track attendance and assign grades• Human Subjects Compliance Restrictions apply• In Extension settings, should not:

– Keep participant lists with personal or demographicinformation

– Tie devices to individuals– Track responses for scoring or testing purposes


Which meal ismore nutritious?

1.

2.

Photos: 1. http://www.flickr.com/photos/lolagetz/418390723/2. http://www.flickr.com/photos/digital_sean/2441014442/

Sample picture slide andchart with simulated data.


Clickers promote interaction

1. Strongly Agree2. Agree3. Neutral4. Disagree5. Strongly

Disagree

Sample Likert scale chartwith simulated data.


What about our fleeting audiences?

Photo: http://www.flickr.com/photos/fisheystream/2475126500/


Trends• Mobile devices are everywhere• People create online information, not just

consume• Google has become a verb

– Destination web sites are losing ground– Average site visit: 56 seconds per page (Nielsen

Online)• People are self-congregating online• Companies need to invest in “direct public

engagement to influence behavior change”


Mobile and social media help you go where the people are

Photo: http://www.flickr.com/photos/mcgarry/111003432


PodCasting

Photo: http://www.flickr.com/photos/philscoville/528744950/in/photostream/


Do you use podcasts?

1. Never2. I sometimes listen3. I subscribe and

listen regularly4. I produce

podcasts


What news most interests you?

1. Nat’l/International2. Local news3. Sports4. Entertainment5. Money6. Classifieds


How does the news reach you?

• Syndication– Print - AP– Broadcast - network affiliates– Web

• RSS or Atom• Format for feeding information• Subscribe using feed readers, iTunes, others

– Google Reader


Podcasting

• Distributing digital content for downloadvia syndication (RSS or Atom)

• Files can be linked on web sites for click todownload, but

• Podcast implies syndication Podcast = iPod + broadcast


Podcasting

• Content can be audio or video• Usually MP3 file format• Doesn’t require an iPod or MP3 player


What can podcasts be used for?• Education / training• Talk shows• Self-guided tours• Audio factsheets• Other ideas?


How to subscribe to a podcast?• iTunes Store

– Browse or search for podcasts– Look for a Subscribe button

• Other popular podcast sites– http://PodcastDirectory.com– http://PodcastAlley.com


What is iTunes U?• Part of the Apple Store for publishing

university-generated content• Check with your university IT group


Producing a podcast• Requires software and microphone• Use free tools such as “Audacity” to record

and edit audio content• Consider iTunes U for hosting• Register with podcasting directories• Don’t forget about accessibility. Link to text

files.


Best practices for podcasts• Audience-centered content• Regular and frequent release• Short and simple• Production quality• Clearly articulated links• Written transcripts• Findable (file names, tags)• Provide for evaluation

h"p://www2a.cdc.gov/podcasts/bestprac4ces.htm

h"p://www.digitalpodcast.com/podcastnews/2008/06/01/best‐prac4ces‐in‐podcas4ng/


Engage in New Ways• Don’t pass up the opportunity!• Explore the resources in the eXtension

Collaborate wiki• http://collaborate.extension.org/wiki/FNEE


References• Using Clickers for Instant Feedback, Robin Brekke, Iowa

State University– Recording: http://www.ces.ncsu.edu/virtualit/clickers.mov– Slides: http://www.slideshare.net/jdorner/using-clickers-for-

instant-feedback-robin-brekke• Teaching with Classroom Response Systems, Derek

Bruff, Vanderbilt University– http://www.turning-talk.com/2009webinars/he_derekbruff


References• The Future Buzz: Social Media, Web 2.0 and Internet

Stats, Adam Singer– http://thefuturebuzz.com/2009/01/12/social-media-web-20-

internet-numbers-stats/

• Drinking From a Fire Hose, Anne Adrian, AlabamaCooperative Extension System– http://www.slideshare.net/aafromaa/drinking-from-a-fire-hose

• Micro Persuasion, Steve Rubel– http://www.micropersuasion.com/2009/05/the-end-of-the-

destination-web-era.html


References• Podcasting and iTunes University, Janyne Kizer, NC State

UniversityRecording: http://www.ces.ncsu.edu/virtualit/podcasting_itunesu.movSlides: http://www.slideshare.net/jdorner/podcasting-and-ncsu-itunes

• http://www.libsuccess.org/index.php?title=Podcasting• http://www.podcasting-tools.com/• http://www2a.cdc.gov/podcasts/bestpractices.htm• http://www.digitalpodcast.com/podcastnews/2008/06/01/best-

practices-in-podcasting/

using technology to engage fleeting and captive audiences

Technology

mov slides

simulated data

partnersforthefuture references

social media

university

subscribe

photo

itunes