using technology to generate maximum roi for your event
DESCRIPTION
Eventsforce Business Development Manager Ian Webb looks at how technology can be used to maximise event ROI.TRANSCRIPT
Using technology to generate maximum ROI for your event
Ian WebbBusiness Development Manager
ROI: what does it mean to you?
More attendees
More members
More revenue
More customer
intelligence
More repeat
business
More bang…
…for your buck
Intelligent data capture reaps rewards
15 – 20% increase in ROI for companies that put data at the centre of sales and marketing decision-making**
Data-savvy event professionals are reshaping the industry, improving returns and gaining the edge
74% of people would respond positively to companies who understand them*
* Experian 2012** McKinsey 2013
Effective capture and measurement
The amount of data generated around an event can be overwhelming
social media engagement conversion
rates
delegate quality
onsitesurveys
feedback /evaluation
sales figures
registration and
attendance
session popularity
website traffic
newsletter subscribers
Effective capture and measurement
Set clear objectives
Decide what to measure
Consistently track & report
Integrate and
sychronise
Ensure instant access
How can this be done effectively?
Technology: friend or foe?
Technology offers the solution to effective intelligence gathering, smarter analysis and more informed decision-making
but, often just thinking about technology evokes negative emotions…
Your technology partner must deliver more
Listens and really understands your business and its goals
Leverages existing value within your business and builds on it
Introduces innovative technology to find solutions and wow your customers
Works alongside you to determine clear,
measurable objectives
Anticipates your needs for tomorrow as well as meeting those
known today
Makes technology work for you by
removing complexities and speaking your
language
Commits to a long-term relationship and does not disappear after the initial project
Delivers first-class support when you
need itUnderstands that real value
for money depends 100% on ROI for your
business
ROI-focused technology partners will help grow your business
Your technology partner can help you:
• Embed ROI as a discipline across your business• Bring together intelligence for a 360° view of your
customer• Deliver smart events tailored to your customer• Increase the Life Time Value (LTV) of your customer• Grow your business and make you an event
champion!
More information
Ian WebbBusiness Development ManagerEventsforce
T: +44 (0)207 785 7040E: [email protected]
eventsforce.com@eventsforce
Graphics courtesy of Freepik at Flaticon.com 2014