using technology to increase the value of face-to-face
DESCRIPTION
Experient e4 Pecha Kucha Social networks, distance learning, blogs, forums, presentation sharing, webinars, virtual shows…the list of potential threats to face-to-face events seems to grow every week. But perhaps it’s time to abandon old models by embracing these technologies to enhance the value of events. We’ll explore how to use technology to eliminate or reduce traditional and, perhaps, less engaging meeting elements, while enhancing those that better capitalize on the power of face-to-face.TRANSCRIPT
![Page 1: Using Technology to Increase the Value of Face-to-Face](https://reader035.vdocuments.net/reader035/viewer/2022062615/54815e04b479595e578b4880/html5/thumbnails/1.jpg)
TECH INCREASING VALUE OF FACE-TO-FACE MARKETINGAN ARIA
BY STEPHEN NOLD
![Page 2: Using Technology to Increase the Value of Face-to-Face](https://reader035.vdocuments.net/reader035/viewer/2022062615/54815e04b479595e578b4880/html5/thumbnails/2.jpg)
When I’m alone Stephen is often alone…
…and often dreaming…
When I’m aloneI dream of a digital, connected world…
…I wouldn’t hire him…What does the future of
technology look like?
![Page 3: Using Technology to Increase the Value of Face-to-Face](https://reader035.vdocuments.net/reader035/viewer/2022062615/54815e04b479595e578b4880/html5/thumbnails/3.jpg)
This would sound great in Latin too…When the attendees
are not there
There is no online community participationin an event
![Page 4: Using Technology to Increase the Value of Face-to-Face](https://reader035.vdocuments.net/reader035/viewer/2022062615/54815e04b479595e578b4880/html5/thumbnails/4.jpg)
If you are not with meAt the window
We cannot see thetechnology innovations on the outside
Yet within each of usis the light we willencounter on the street
What window? There are no windows here
Really? Really? I mean what is this music?
Are we all supposed to be sleeping now?
Is someone going to speak?
Please…No…Please No one is going to sing!
![Page 5: Using Technology to Increase the Value of Face-to-Face](https://reader035.vdocuments.net/reader035/viewer/2022062615/54815e04b479595e578b4880/html5/thumbnails/5.jpg)
And they lived happily ever after…
![Page 6: Using Technology to Increase the Value of Face-to-Face](https://reader035.vdocuments.net/reader035/viewer/2022062615/54815e04b479595e578b4880/html5/thumbnails/6.jpg)
So the story goes…
![Page 7: Using Technology to Increase the Value of Face-to-Face](https://reader035.vdocuments.net/reader035/viewer/2022062615/54815e04b479595e578b4880/html5/thumbnails/7.jpg)
Social Media solved all industry woes…and more…
}Increases Exhibitor Leads
Eliminates Hospitality Attrition Clauses
Makes Attendees Happy
Eradicates Warts
Cures Cancer
Solves World Hunger
![Page 8: Using Technology to Increase the Value of Face-to-Face](https://reader035.vdocuments.net/reader035/viewer/2022062615/54815e04b479595e578b4880/html5/thumbnails/8.jpg)
Time to abandon the old…
and embrace the new
![Page 9: Using Technology to Increase the Value of Face-to-Face](https://reader035.vdocuments.net/reader035/viewer/2022062615/54815e04b479595e578b4880/html5/thumbnails/9.jpg)
An experience you will remember…
![Page 10: Using Technology to Increase the Value of Face-to-Face](https://reader035.vdocuments.net/reader035/viewer/2022062615/54815e04b479595e578b4880/html5/thumbnails/10.jpg)
Blogging bout Cheese?
How can blogging about cheese get me customers?
![Page 11: Using Technology to Increase the Value of Face-to-Face](https://reader035.vdocuments.net/reader035/viewer/2022062615/54815e04b479595e578b4880/html5/thumbnails/11.jpg)
What? Not ready yet?
![Page 12: Using Technology to Increase the Value of Face-to-Face](https://reader035.vdocuments.net/reader035/viewer/2022062615/54815e04b479595e578b4880/html5/thumbnails/12.jpg)
Time to Get in the Game…
![Page 13: Using Technology to Increase the Value of Face-to-Face](https://reader035.vdocuments.net/reader035/viewer/2022062615/54815e04b479595e578b4880/html5/thumbnails/13.jpg)
Then attend Nold Exchange Cafe
![Page 14: Using Technology to Increase the Value of Face-to-Face](https://reader035.vdocuments.net/reader035/viewer/2022062615/54815e04b479595e578b4880/html5/thumbnails/14.jpg)
You can become a hero…
![Page 15: Using Technology to Increase the Value of Face-to-Face](https://reader035.vdocuments.net/reader035/viewer/2022062615/54815e04b479595e578b4880/html5/thumbnails/15.jpg)
Learn the Truth versus the hype
![Page 16: Using Technology to Increase the Value of Face-to-Face](https://reader035.vdocuments.net/reader035/viewer/2022062615/54815e04b479595e578b4880/html5/thumbnails/16.jpg)
Your friends will respect you…
![Page 17: Using Technology to Increase the Value of Face-to-Face](https://reader035.vdocuments.net/reader035/viewer/2022062615/54815e04b479595e578b4880/html5/thumbnails/17.jpg)
Get It Right!