using this planner

The Boutique Launch PlannerCopyright 2019

You have taken the first step to get your boutique launched!

Go ahead and have a quick 3 second celebration!

Use this planner as a guide to get you to your big celebration day: LAUNCH DAY!

Your eyes should meet with this planner daily!

It is designed to motivate you and gradually help you get your boutique ready for launch day!

Follow the prompts and use the notes sections to write down any additional ideas, thoughts and Follow the prompts and use the notes sections to write down any additional ideas, thoughts and information.

Use the calendar sections to highlight any deadlines you need to set for yourself.

In the “My Why Sections”, write a different reason each time on why you need to stay focused and keep going until you are launched.

There is no set amount of time that it should take for you to launch your boutique.

Depending on your schedule you may take 30 days or you may be able to go through this planner Depending on your schedule you may take 30 days or you may be able to go through this planner and get everything done in one day.

Just keep in mind that the goal is not perfection! There’s never really a final draft, only a deadline.

Although you want to make sure your boutique is presentable because first impression is every-thing, don’t delay your launch due to being caught in the perfection trap.

Have fun during your planning phase! At times it may seem overwhelming, but the end reward can be very rewaarding!

It’s so much better if you’re not doing this alone! Join us in the Launch My Boutique Facebook Group!

Using this Planner

Boutique Launch Planner

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This Planner belongs to:

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My Launch Date Goal is:

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Launching and running your very own boutique can bring about a rollercoaster ride of emotions.

It’s very important that you continuously focus on the reason why you want to do this.

Are you tired of working for other people? Want to be able to set your own schedule? Don’t want people telling you that you can only make a certain amount of money in a year? Maybe you want to spend more time with your family.

Whatever the case may be, hold on to that reason and use it as strength to keep propelling forWhatever the case may be, hold on to that reason and use it as strength to keep propelling for-ward whenever times get rough, because that moment will come.

Why?

Below, write your reason(s) why you want to launch your own boutique. Feel free to come back to this page and add reasons.

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Stay focused, go after your dreams and keep moving toward your goals!

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MEGA VENDOR LIST

LAUNCHMYBOUTIQUE.COM HARDY GIRL, LLC

Star ting on a Budget

Go Fund Me/Cash AppDon’t be afraid to ask! Let people know that you are taking a big leap in your life and that if they can

support you with $1 or any advice that you would truly appreciate it.

Listen, everything counts.

Worst case scenario is that they will say no or you don’t get any help which will be the same results

you have if you don’t ask.

So ASK!

Discount Stores (TJ Maxx/Burlington/Ross)This is my favorte one!

You can go out to discount stores and shop in person.

It’s brand new items with a steep discount.

Pretty much just like buying wholesale.

Buy the items without having to purchase a lot, mark it up and get your money!

Buy Small Quantities with VendorsYou don’t have to start out with $10k worth of inventory to grow a boutique.

Take the marathon route!

Buy in very small quantities.

Less than $100, double your money, rinse and repeat.

Save up enough money to add more inventory to your boutique

Drop ShippingFind reputable dropshipping vendors and pay $0 to start.

The vendors will ship your items for you!

Your client pays you FIRST and then you pay your vendor the discount price and keep the rest.

PreSellsHave a sell before you purchase the items.

Show people what’s coming in. Offer an incentivie to buy now.

MEGA VENDOR LIST


Types of Boutiques you can Have

1. Mom & Me2. Children’s Formal Attire3. Children (All Categories)4. Baby5. Toys6. Shoes7. Jewelry8. Accessories9. Gift Store10. Personalized Items11. Plus Size12. Sunglasses13. Subscription 14. Handbags15. Graphic Tees16. High Fashion17. Urban18. Mens19. Junior/Teens20. Home Goods21. All Denim22. Lingerie23. Swimwear24. Formal Gowns25. Women (All Categories)


It’s All in the NameFirst things first, what’s the name o your boutique? Wait!

Don’t answer that question until you can check everything off the following list.

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You love it! Social Media Handles are available

The domain is available It’s not Copyrighted/Can be registered in your state.

If you don’t have a name yet, use the following guide to help you.

Don’t make it too long! Short names are memorable. Exam-ple: McDonalds, Amazon, Nike

Don’t use a trendy name because it may go out of style.

It’s not a good idea to use your location in your name, just in case you exapnd out of the area.

Say the name several times to make sure you like the sound of it.

Make sure people can pronounce it on sight. You don’t want people trying to figure out what it is.

Take about (3) minutes and write down names that come to mind

Come up with about 3 or more names that you would like to use and rank them.

Use namechk.com to see if your domain and social media handles are available.

Use godaddy.com to get a domain for only .99 cents. (First you have to google .99 cents domains) shhhh..thats a secret!

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Brainstorm Your NameUse the following spaces to write down possible names for your business. You may be able to copy and paste names together.

Set a timer for 2-3 minutes and write witht out focusing on coming up with the perfect name. Repeat this process until you have your name.

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Choice #1 _____________________________ Choice #2_______________________________

Choice #3 _____________________________ Choice #4_______________________________


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LegalFor this section of your Boutique Launch Planner, you should get professional advice be-cause everyone’s situation is different.

While you may be able to technically “test” the market without registering your business at the Federal, State and City level, please remember that REPUTABLE vendors require for you to have an FEIN Federal Employer Identification Number).

Use the following pages as guide to setting up your business to comply with the laws at all levels.

Decide on what type of business structure you want to setup.

• Sole Proprietor• Partnership• Limited Liability Corporation• C-Corporation• S-Cprpoaration

Click here for an explanation of the business structures: https://www.sba.gov/busi-ness-guide/launch-your-business/choose-business-structure

My business structure will be:_____________________________

FEDERAL

Click here to apply for your FEIN (Tax ID): https://www.irs.gov/businesses/small-business-es-self-employed/apply-for-an-employer-identification-number-ein-online

My FEIN number is: ____________________________________

STATE Click here to learn how to get your state’s sales certificate number: https://blog.taxjar.com/how-to-register-for-sales-tax-permits/

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Click here to learn how to register your business in your state: https://www.sba.gov/busi-ness-guide/launch-your-business/register-your-business

CITY: Check your city’s website to see if you need to get a business license to operate.

https://www.sba.gov/business-guide/launch-your-business/choose-business-structure

https://www.sba.gov/business-guide/launch-your-business/choose-business-structure

https://www.irs.gov/businesses/small-businesses-self-employed/apply-for-an-employer-identification-number-ein-online



https://blog.taxjar.com/how-to-register-for-sales-tax-permits/

https://blog.taxjar.com/how-to-register-for-sales-tax-permits/

https://www.sba.gov/business-guide/launch-your-business/register-your-business

https://www.sba.gov/business-guide/launch-your-business/register-your-business


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Who is Your Customer?Being very clear on who’s your customer is essential to the success of your boutique.

Below you will create a profile of your ideal customer. This is the customer who will be a repeat buyer with a great LTV (long term value). You want to know this “person”, like you know the back of your hand, assuming you know the back of your hand, very well.

As you shop with vendors, design your site, write out email sequences etc., this is the person who you will keep in mind.

TTake your time to research this, you want to get this right and be as specific as possible.

About My Ideal Customer

Name:

Gender:

Age:

Location:

Job:

Income:

Single?

Parent?

Music Type:

TV. Show

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Write a complete sentence describing your ideal customer.

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Shop Where? Wear What?

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Who’s your competition?The saying goes: “keep your friends close and your enemies closer”.

Your competition isn’t your enemy, but you need the inside scoop of what they’re doing.There’s a reason your ideal customer shops there and it’s your job to find out why.

Don’t be afraid to pay a visit to the store! Be discreet but check out the prices and styles.

What do they have limited quantities of because it’s selling out quickly, what’s for sale that’s not selling? Do your research!

Competitor’s Name:

Price Range:

Style:

Most Expensive Item:

Least Expensive Item:

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What are you seing?Having a specific niche is very important. If you want to be successful, it’s not a good idea to try and sell everything to everybody. Take time to think about what you would like to sell.

Circle the items you would like to have in your boutique. The blank spaces are there for you to write down anything that is not already pre written for you.

Accesories Young Contemporary Junior Missy Party Dresses Maternity

Junior Plus Missy Plus Swimwear Bridal Children Formal Children Casual

Footwear Infant Menswear Intimates Streetwear Caosualwear Watches

Fashion Jewelry Eyewear Collection Belts Scarves Hats Hair Accessories

Hosiery Lingerie Handbags Wallets Clutches Fragrances Cosmetics

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As a boutique owner, you have to research and find vendors to buy your products from wholesale. After researching, use the space below to write down vendors that you have found who carry the inventory that you want to sell. (This may take time feel free to continue planning while you’re doing research.)

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Name of Vendor Inventory Contact Info


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Your ProductsWhen choosing products for your boutique, be sure to choose a variety of products for your customers. Buy items that go well with each other to have a better chance of increasing the value of customers’ carts.

If you’re starting out with a small budget, dont’t worry! Still complete this section of your planner! Visualize what you want for your future and write it down!

Remember to keep your target customer in mind when choosing the assortment of items for your Remember to keep your target customer in mind when choosing the assortment of items for your boutique.

Use the mindmaps below to develop your assortment plan.

Department (Ex. Dresses)

Items (Ex. Maxi Dress)


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Your Products cont.As you choose your products, be conscious of adding trendy items. Your new job is to stay on top of trends. Towards the end of 2018, camouflage and fanny packs were very trendy! Everyone from high end stores down to beauty supply stores had those items in stock.

Again, be sure to keep your customer in mind and also remember you’re not shopping for yourself! :-)


Products .The easiest way to be sure that your store has a variety of products and price ranges is to break your inventory choices up into two categories: basic and high end.

The goal is to start with a nice range of products. As your store grows, you notice that some items , typically the ones that sell out fast, will need to be bought in higher quantities than others.

Use the spaces below to write down the basic items that you want to carry and the high end items that you want to buy.

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BASIC HIGH END


Products Cont.It’s someone’s birthday everyday! Someone some where is celebrating something today! Wouldn’t it be wonderful if they were able to visit your boutique to buy a gift!

Having gift items will help you bring the variety you need to your store and also help you increase the LTV of your customers.

Use the spaces below to write down gift items that will go great in your store.

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BASIC GIFTS (Under $20) HIGH END GIFTS (Under $50)


PricingThe pricing of your products will determine what kind of store you have.

Your prices should reflect your target customer. You don’t want to price things too high and on the flip-side, you don’t want to price things too low!. If you have done your research on your competition, you should have an idea of what your customers will pay for high end and low end items.

If you determine retail prices upfront, it will help you navigate vendors who fit your bou-tique, allowing you to set yourself up to profit.

Below, use the chart to list all the categories that you want to carry in your boutique. In the first column write the cheapest retail price for basic items and in the second column write the highest retail price you want to have for your high end products.

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CATEGORY BASIC RETAIL PRICE HIGH END RETAIL PRICE


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CATEGORY BASIC RETAIL PRICE HIGH END RETAIL PRICE

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Pricing Cont.The key element that determines the amount of profit you will earn from an item is your margins. Your margin is the retail price minus the wholesale cost in percent form. Of course, the higher the margin the bigger the profit.

You want your margin to be at least at 50%. If you’re able to get margins higher than 50% and your customers buy the item, that’s a really good investments. Sunglasses are great example of high margins. You can buy a pair of sunglasses for $4 and sell it at $12, thus having a .66% margin.

Higher margins give you room to markdown an item that is not selling well at the original price.

To help determine what you should be paying for your wholesale costs, use the retail prices that you have set for your products. The retail price minus your wholesale price, divided by the retail cost equals the margin percent you want to set. (Read that as many times as necessary!!)

Use the space below to do the math.

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.66% = 12 -X ______ 12 X=wholesale cost


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Use the space below to do your wholesale price math.


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CATEGORY BASIC WHOLESALE PRICE

HIGH END WHOLESALE PRICE

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CATEGORY BASIC WHOLESALE RICE

HIGH END WHOLESALE PRICE

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ItemsUse this page to track the items you’re going to have in your store when you launch.

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Department: Item:

Wholesale Price ___________________ Retail Price: ______________________

Quantity _____ Style: ________________ Variants:_______________________

DESCRIPTION: ________________________________________________________

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MARKETING PLAN:____________________________________________________

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PICTURE


Policies and ProceduresYou want to have your policies set and ready before you sell anything! Take the time to anticipate problems so that you can be prepared for any situation that may come up with customers.

Below is a check list of polices that you may want to have in place. You can find computer generated policies for some of the items on the list, but some you will have to do the re-search and write on your own.

Space is provided on the following pages for you to write some of your own policies. Mark an x or check mark next to the policies you have completed and feel free to add more.

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Types of Payments Accepted

Layaway Terms

Returns/Refunds

Exchanges

Special Order

Hours of Operation

Privacy

Terms of service

Shipping

Warranty Disclaimer


PoliciesUse the space below to write out your policies. Your policies don’t have to be set in stone and you should revisit them whenever you see fit to make adjustments.

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PlatformsAfter getting all the logistics together, it’s time to decide on where you will sell your items.

There are so many different options to choose from. Make sure you research the best op-tion(s) for you.

Below you will find a list of different choices to choose from. Put and X or check mark next to the ones you are interested in and use the next pages to do your research and see if it’s a good fit for you.

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website

storefront

Facebook Group

Instagram

Facebook Business Page

Etsy

Amazon

Pop Up Shops

Event Vendor

Home parties


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Platform Name:______________________________ Monthly Cost: ______________

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Cons: _______________________________________________________________________

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Scale of 1-10, 10 being the hardest, how easy is it to launch this platform? ________

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To Do List to Launch with this platform:

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LaunchDay!

This is the day you’re open to the public!

You are your own BOSS!

Tough times are ahead, but you’re going to be resilent, positive and stay focused!

Learning doesn’t stop! Be sure to invest in your business by gaining the neccessary knowledge

you need to GROW and SUSTAIN.

On launch day, check the box below and pat yourself on the back!

YOU GOT THIS!

I did it! I launched my own boutique!


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Quar terlyPlanner


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Monthly Planner

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T o d a y ’ s P l a n sSU M TU W TH F SA

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