Using TouchPoints to Engage and Inspire. The Brief:

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  • Slide 1

Using TouchPoints to Engage and Inspire Slide 2 The Brief: Slide 3 The Suns Multi Platform Offering Slide 4 Under 35s Reading Behaviour The Sun Newspaper % of people reading Source: Touchpoints 2014 Slide 5 Under 35s Reading Behaviour The Sun Newspaper and iPad App Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014 % of people reading Slide 6 Under 35s Reading Behaviour The Sun Multi-Platform % of people reading Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014 Slide 7 Opportunity 1: Early Birds The Sun iPad App Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014 % of people reading Slide 8 Opportunity 2: Afternoon Digest The Sun Newspaper Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014 % of people reading Slide 9 Opportunity 3: Evening Download The Sun Website and Smartphone App Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014 % of people reading Slide 10 Under 35s Mood in the Morning Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014 % of Under 35s experiencing mood Slide 11 Under 35s Mood in the Afternoon Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014 % of Under 35s experiencing mood Slide 12 Under 35s Mood in the Evening Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014 % of Under 35s experiencing mood Slide 13 Creative Messaging: The Morning iPad Using mood to inspire messaging and position Slide 14 Creative Messaging: The Afternoon Newspaper Using mood to inspire messaging and position Slide 15 Creative Messaging: The Evening Website and Smartphone Using mood to inspire messaging and position Slide 16

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