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Using Twitter and Facebook in Extension ProgrammingSteven E. Newman, Ph.D., A.A.F.Greenhouse Crops Extension Specialist and Professor of FloricultureColorado State University Extension

Presented at the Annual Meeting of the American Society for Horticultural Sciences -- 4 Aug 2010Workshop 22: Social Networking Tools and Delivery of Extension Programming14 Aug 20102Social Networking Tools and Delivery of Extension ProgrammingTraditional Extension ModelOutreach and ServiceClient basedOutreach deliveryContinuing educationLaboratory testingField daysYouth developmentAg consultationFood and nutrition

2Tapping the Cognitive SurplusCognitive surplus the cumulative time and talents of the network worldWe can share thingsWe can take on projects larger than what one person can doThere are billions of photos on Flickr 24 hours a day of video being uploaded every minute on YouTube. It's the reason we have Wikipedia and open-source software. Clay Shirky Interview on NPR 11 July 20104 Aug 2010 - ASHSSocial Networking Tools and Delivery of Extension Programming3Social Media and Its True ImpactWhat is Social Medias Global ImpactIn three recent crises (earthquakes in China and Haiti and Iran elections), social media had an impact, as the course of events evolved. Real-time communication platforms like Twitter and Facebook spread the word about what was happening within these nations, long before the mainstream media prints the story. These tools have also created a level awareness weve never seen before.

Parr, Ben. 2010. Social Medias True Impact on Haiti, China, and the World. The Social Analysthttp://mashable.com/2010/01/17/social-media-political-impact/4 Aug 2010 - ASHSSocial Networking Tools and Delivery of Extension Programming4We receive information faster now than ever before 5Can you learn to drink from a fire hose?

MIT Museumhttp://museum.mit.edu/150/entries/684 We receive information faster now than ever before 6Where is our audience?4 Aug 2010 - ASHSSocial Networking Tools and Delivery of Extension Programming7

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4 Aug 2010 - ASHSSocial Networking Tools and Delivery of Extension Programming9Using Social Media for ExtensionEvaluationClear goalsAdequate preparationAppropriate methodsSignificant resultsEffective presentationReflective critique

4 Aug 2010 - ASHSSocial Networking Tools and Delivery of Extension ProgrammingWhich Social Media is for You?Start with the big threeLinkedInFacebookTwitterDiscover what your audience is usingNingMySpaceYouTubeSlideShareBlogs

104 Aug 2010 - ASHSSocial Networking Tools and Delivery of Extension ProgrammingFacebookFourth largest population in the world (>500 million active users)Fastest growing group 35+700 billion minutes per month30 billion pieces of contentThe average user is connected to 80 community pages, groups and eventsThe average user creates 90 pieces of content each month150 million mobile users70 translations70% users outside of USTop 100 websites have integrated with Facebook

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Facebook Statistics: http://www.facebook.com/press/info.php?statistics 4 Aug 2010 - ASHSSocial Networking Tools and Delivery of Extension Programming

How do I use FacebookFirst, I follow my teenage sons (they dont like it)I have reconnected with many previous colleagues, friends, and classmatesI have made many new friends and colleagues. It has built some new and interesting connectionsI keep what I post relevant (at least to me)I do mix personal and professionalI follow a lot of sources that provide information that I did not previously have access to in one spot124 Aug 2010 - ASHSSocial Networking Tools and Delivery of Extension ProgrammingPages on Facebook134 Aug 2010 - ASHSSocial Networking Tools and Delivery of Extension Programming

Pages on Facebook144 Aug 2010 - ASHSSocial Networking Tools and Delivery of Extension Programming

Data from Fan Pages154 Aug 2010 - ASHSSocial Networking Tools and Delivery of Extension Programming

Data from Fan Pages164 Aug 2010 - ASHSSocial Networking Tools and Delivery of Extension Programming

Data from Fan Pages174 Aug 2010 - ASHSSocial Networking Tools and Delivery of Extension Programming

Group Pages on Facebook18

4 Aug 2010 - ASHSSocial Networking Tools and Delivery of Extension ProgrammingGroup Pages on Facebook194 Aug 2010 - ASHSSocial Networking Tools and Delivery of Extension Programming

Personal and Professional Connections204 Aug 2010 - ASHSSocial Networking Tools and Delivery of Extension Programming

Access to other audiences214 Aug 2010 - ASHSSocial Networking Tools and Delivery of Extension Programming

eXtension224 Aug 2010 - ASHSSocial Networking Tools and Delivery of Extension Programming

eXtension234 Aug 2010 - ASHSSocial Networking Tools and Delivery of Extension Programming

State Extension Sites244 Aug 2010 - ASHSSocial Networking Tools and Delivery of Extension Programming

Twitter254 Aug 2010 - ASHSSocial Networking Tools and Delivery of Extension Programming

The primary audience for this deck is intended to be businesses but it can be useful for anyone

For a more detailed Twitter 101 and case studies, please visit business.twitter.com/twitter101

A SPECIAL GUIDECourtesy of Twitter.comhttp://business.twitter.com/twitter101/downloadA summary of this goal will be stated here that is clarifying and inspiring2009 Goals Why Twitter?Everyday, millions of users create, share and discover ideas on TwitterUsers also find great value in connecting with businesses of all kinds on Twitter to:Share their experiences, both good and not so goodProvide feedback on recent events or launchesDiscuss product ideasLearn about exclusive deals or offersGet customer serviceA summary of this goal will be stated here that is clarifying and inspiring2009 Goals How does it work?Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces. The messages (also known as tweets) are public, and you decide which accounts you want to receive messages fromTwitter works equally well from your desktop or mobile phoneTo read more, go to business.twitter.com/twitter101A summary of this goal will be stated here that is clarifying and inspiring2009 Goals Follow relevant accountsFollowing somebody means youve subscribed to their tweets To find people talking about your company or topics in your field, use search.twitter.com When you find a good candidate, look under their picture for the Follow buttonYou can also choose to interact without following an account, just send them a tweet

A summary of this goal will be stated here that is clarifying and inspiring2009 Goals Post tweetsPeople like tips, links to interesting stories and blogposts (they dont have to be about your company), exclusive deals and a good sense of humor.People like the human touch and will appreciate posts with your thoughts and experiences more than you thinkThey also like it when you say hi, respond to their questions, comments, praise, complaints and jokesA summary of this goal will be stated here that is clarifying and inspiring2009 Goals Key termsTo follow somebody is to subscribe to their messagesA tweet is an individual messageA DM or direct message is a private message on TwitterRT or retweet is to repost a valuable message from somebody else on Twitter and give them creditTrending topics are the most-discussed terms on Twitter at any given momentA summary of this goal will be stated here that is clarifying and inspiring2009 Goals and some special lingo@username is a public message to or about an individual on TwitterA hashtagthe # symbol followed by a term and included in tweetsis a way of categorizing all the posts on a topicShortened URLs. To fit links into the short messages, Twitter shrinks some URLs down automaticallyTo read more, go to business.twitter.com/101/learningA summary of this goal will be stated here that is clarifying and inspiring2009 Goals Best practicesBuild relationships on TwitterListen for comments about youRespond to comments and queriesAsk questionsPost links to things people would find interestingRetweet messages you would like to shareUse a friendly, casual toneDont spam peopleA summary of this goal will be stated here that is clarifying and inspiring2009 Goals Best practicesLeverage the real-time nature of TwitterAsk questions, float ideas, solicit feedback and expect fast feedback most of the timeIf youve launched a product, new store or new campaign, search Twitter for commentsRespond to customer service issues quicklyEngage in discussion on a tricky public issue your company is dealing withA summary of this goal will be stated here that is clarifying and inspiring2009 Goals Best practicesMeasure the value of TwitterBefore setting up measurement tools, focus on the quality of your engagement: do a gut-check of how things are goingTry to analyze the quality of feedback and topics of discussion, you may find this changing over timeKeep a tally of questions answered, customer problems resolved and positive exchanges heldWhen offering deals on Twitter, use a unique coupon code or separate landing pageTo read more, go to business.twitter.com/101/best_practicesA summary of this goal will be stated here that is clarifying and inspiring2009 Goals For more info and feedbackTwitter 101, Twitters guide for businesses, includes ideas, tips and terrific case studies.For feedback If you are using Twitter in a cool way please let us know

Twitter Platforms - Web374 Aug 2010 - ASHSSocial Networking Tools and Delivery of Extension Programming

Twitter Platforms TweetDeck384 Aug 2010 - ASHSSocial Networking Tools and Delivery of Extension Programming

Twitter MobileSMS Messaging the basis for TwittereMail updates if you have a data streamSmartphone ApplicationsDepends on your phone service and operating systemMost are freeYou must have a data stream with one rate4 Aug 2010 - ASHSSocial Networking Tools and Delivery of Extension Programming39TwitPicTwitPic.com almost seems like it was developed for ExtensionQuick sharing of photos on the go from a mobile phoneMeans to get a photo out for diagnostics or commentsOf course there are several other providers404 Aug 2010 - ASHSSocial Networking Tools and Delivery of Extension Programming

TwitPic

9/30/2009Staying Connected with Your Community Through Social Media41TwitPic

9/30/2009Staying Connected with Your Community Through Social Media42Evaluating Twitter http://TwitterAnalyzer.com9/30/2009Staying Connected with Your Community Through Social Media43

Evaluating Twitter http://TwitterAnalyzer.com9/30/2009Staying Connected with Your Community Through Social Media44

Evaluating Twitter http://Twitalyzer.com9/30/2009Staying Connected with Your Community Through Social Media45

Evaluating Twitterhttp://tweetreach.com9/30/2009Staying Connected with Your Community Through Social Media46

Evaluating Twitterhttp://tweetreach.com9/30/2009Staying Connected with Your Community Through Social Media47

What are the costs?Most are free servicesAdvertisement is available on FacebookWhat is the value of your time?What does it cost for your specific service to access the sites?48

4 Aug 2010 - ASHSSocial Networking Tools and Delivery of Extension ProgrammingMaking them work togetherFind applications that make it easyFacebook and Twitter are easily linkedTools such as FriendFeed will merge postings from blogs automaticallyDont be afraid to recycle materialsStay currentFind the social media platforms that you like and enjoyMake sure that you keep it funPromote self49

4 Aug 2010 - ASHSSocial Networking Tools and Delivery of Extension ProgrammingTools to manage the informationUse your blog with widgets that link services504 Aug 2010 - ASHSSocial Networking Tools and Delivery of Extension Programming

Tools to manage the information514 Aug 2010 - ASHSSocial Networking Tools and Delivery of Extension Programming

Use badgesTools to manage the information524 Aug 2010 - ASHSSocial Networking Tools and Delivery of Extension ProgrammingUse badges

Tools to manage the information53Develop a personal portal with a reader4 Aug 2010 - ASHSSocial Networking Tools and Delivery of Extension Programming

Tools to manage the information54Develop a personal portal with a reader4 Aug 2010 - ASHSSocial Networking Tools and Delivery of Extension Programming

Tools to manage the information55

Consider using an aggregator (rss feed)4 Aug 2010 - ASHSSocial Networking Tools and Delivery of Extension ProgrammingThings to rememberKeep it professionalPost what is meaningfulMake sure that your information is currentMake sure that your information is correctMake sure that your information is relevantTake care in the use of autofeed servicesFollow many others, but use filtersRemember, social media is social and PUBLIC

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For more information, contact me athttp://ghex.colostate.edu/http://www.twitter.com/newman7118http://twitpic.com/photos/newman7118http://www.facebook.com/senewmanhttp://ghadvisor.blogspot.comhttp://www.linkedin.com/in/snewman7118stevennewman@chat.extension.orgsteven.newman@colostate.eduAnd.. (970) 491-71184 Aug 2010 - ASHSSocial Networking Tools and Delivery of Extension Programming57