Using Twitter more effectivelyAlexis Bailey

Head of Digital Engagement@AlexisBail

Topsy

• www.topsy.com• Free tool• No login/registration• Search

– tweets– links– images– video

Twitter

• What makes effective twitter content?• When to engage and when not to • Striking the right balance between quality

and quantity in twitter activity

What makes effective content?

Tweets must be:• timely – happening now• engaging – ask questions, call to action• interesting – treat content the same as

media content

When to engage and when not to

Don’t engage:• every time – look for patterns• with abusive or positive comments• more than twice – take it offlineEngage:• with key influencers• if it’s factually incorrect• if you have a solution

Quality versus quantity

• Increasing followers versus better serving the followers we have

• More than one tweet per topic – use hashtags consistently

• Search for conversations and use @replies and retweet

Alexis BaileyHead of Digital Engagement

@AlexisBail