using twitter to get a job - presentation to mba career coaches
Post on 20-Sep-2014
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Twitter for MBAs: The New Way to Open Doors Webinar: Tuesday, August 6, 2013, 1:00 pm ET / 10:00 am PT Join Beyond B-School for this free webinar for MBA career services professionals. Now with Twitter, your MBAs can gain access to hiring managers and target companies as never before. They can feel in control of their job search, as they proactively “tweet” to shine a light on their skills and network with key contacts in real time. Learn techniques to help your students become Twitter-savvy to enhance the effectiveness of their job search. As an MBA career coach, you will have a step-by-step how-to guide that you'll find easy to relay to your students. Learn how to help your MBAs: -Create compelling BIOs, and use profile & cover photos that represent themselves positively - Interact appropriately and have a structure that they can use to find jobs in just 10-15 minutes each day Find people to follow at their targeted companies, stay organized, and gain trust and recognition - Use third-party applications that can be used to find jobs on Twitter and that can showcase their skills in more than 140 characters Katrina Collier is a UK-based speaker, trainer and writer on the use of Social Media in Recruitment & Job Search. Her company, Winning Impression, educates companies to use social media to gain access to their candidates directly, and also empowers job seekers to use social media to open the hidden job market. Katrina writes for leading British job board Jobsite, Facebook recruiting solution Work4, and Computer Weekly. She regularly speaks at industry events, including the Social Media in Recruitment Conference and the Recruiting Through Social Media Conferences. Katrina also volunteers for Working Knowledge, bridging the gap between job seeker education and the workplace.TRANSCRIPT
August Webinar For MBA Career Coaches
Twitter For MBAs, The New WayTo Open Doors
Presented by
Katrina CollierSpeaker, Trainer & WriterSocial Media in Recruitment & Job Search
Twitter is a real-time information network, connecting you to the latest stories, ideas, opinions and news.
Founded in San Francisco in 2006Information bursts in 140 character Tweets554 million users; 200 million are active monthlyUsers in nearly every country globallyAvailable in 20 languages9100 Tweets occur every second
Your MBAs Will Gain Unprecedented Access To People & Companies
Getting Started
Make the most of your bio
160 charactersUse SEO-rich key skillsInject personalityInclude your location
Getting Started✗ ✓
Use a profile picture
Of you not of a logoProfessional lookingAlso use it for LinkedIn
Getting Started
Add a cover photo
Show your personality Highlight an achievement, be it personal or professional
Getting Started
http://mashable.com/2013/07/19/twitter-lingo-guide
Getting Started
Twitter etiquette
Conversation = success Broadcasting = failureReply, RT & thankOffer help & be a connectorShare articles & insightsTweets are public!
✓
✗hello
This is an example of poor
This is an example of poor
This is an example of poor
This is an example of poor
This is an example of poor
This is an example of poor
This is an example of poor
This is an example of poor
This is an example of poor
hello
Hello\
Engaging
Successful Tweets
Place links after the first 25% of the TweetUse bit.ly URL shortenerAsk questions to engageLeave space to encourage RTs Use a maximum of 3 #tags
Engaging
Hashtags
Make a word become a searchable link on TwitterFind common industry terms at hashtags.orgThey are super useful & important
Engaging
Tools to find people
twitter.com/search-advancedfollowerwonk.commanageflitter.com
Engaging
Keep organised with lists
Create your own, public or privateFind others to subscribe to or follow members of a listCan be added to 3rd party appsBeing added to a list is flattering!
Engaging
You’ll be followed back if you
RT their Tweets Add a comment Ask a questionFavourite their Tweet
Gain Trust & Recognition
On Twitter share:
Your own contentPhotographs & videosThought leadershipPersonality & authenticityIndustry news & articles - try LinkedIn Today
Gain Trust & Recognition
Option 1: Share from LinkedIn
Add your Twitter handle to your LinkedIn profileShare the article as a status update & send it out to Twitter
Gain Trust & Recognition
Option 2: Schedule your Tweet
Regular dispersed Tweeting is the most effectiveScheduling tools include – Bufferapp, Hootsuite, Tweetdeck & Socialoomph
Gain Trust & Recognition
Scheduling:
Increases followers Built in analytics let you know what interests your followers
Gain Trust & Recognition
Share photographs
Images matter, hence the success of Pinterest & InstagramVisually show off your expertise & achievementsTry smartphone apps like Instagram, ColorSplash, Instaweather…
Gain Trust & Recognition
Create & share videos
Try Instagram 15 or Vine 6 second videosShare your resume on YouTube
Gain Trust & Recognition
At events, take your online activity offline
Check-in using Foursquare to see who else is in attendanceUse the conference or event #tag to spot other attendees
Twitter Job Boards
TwitJobSearch.com
Conduct advanced searches Save searches or subscribe to the RSS feedShows results on a map
Twitter Job Boards
TweetMyJobs.com
Conduct advanced searches Get notified of resultsBuild a resume Job Channel finder
15 Minutes Each Day
Every day
Load your scheduling app with articles & insights Morning, noon & night check your mentions & say thanksMorning, noon & night scan your Twitter stream & comment or RTSearch for jobs using #jobSearch Twitter job boardsFind & follow 5 new people
Check Progress
Ways to check progress:
Number of people following backNumber of RTsClicks on linksKred or Klout scores (purely as a guide!)
Ask a Twitter expert for their assessment
Thank You
Katrina CollierSpeaker, Trainer & WriterSocial Media in Recruitment & Job Search
Website: www.WinningImpression.com Email: [email protected] Phone: +44 7917 880 711
Twitter: https://twitter.com/WinningImpress LinkedIn: http://www.linkedin.com/in/katrinacollier Google+: https://plus.google.com/u/0/107369558531297280036
More tips on the blog: http://www.winningimpression.com/blog/