using twitter to market your organization

UsingYour Organization

To PromoteTwitter

June 4-5, 2014

Get these slides here::http://sarahtpage.com/MidwestForts/

http://sarahtpage.com/longview-day-2/

Twitter 101

What Is Twitter?

• Free social networking and micro-blogging site that allows users to send and read messages known as “tweets”

• Tweets can have no more than 140 characters & are delivered to the author’s subscribers, known as “followers”

Twitter Stats

• 500 million users• 60% of active users use their mobile phone to

tweet• Average number of followers per Twitter user is

208• Twitter engagement rates for brands are 17%

higher on Saturdays and Sundays

Source: Linchpin SEO; expandedramblings.com

Twitter Benefits for Biz

• Low cost• Speed of feedback• Potential reach of message• Customer engagement/service• Track what people are saying about your

business• Create buzz around upcoming events• Promote your business and other content you

create

Is Twitter Right for You?

Source: Pew Research Center; mediabistro.com

• 16% of Internet users are on Twitter

• Men & women are equally likely to use Twitter (6% each)

• Ages 18-29 = 27%• Ages 30-49 = 16%• Ages 50-64 = 10%• Ages 65+ = 2%

Profile Photo or Avatar

User name or handle

Bio and website URL

Recent tweets

Cover Photo

Profile Photo or Avatar

User name or handle

Hashtag

Mention

Anatomy of a Tweet

Shortened URL

Retweet

Complete Your Profile

Follow People

• Your customers• Your business partners,

suppliers, contractors and vendors

• Your competitors or peers

• Trade or professional organizations for your industry

• Businesses in your neighborhood

• Businesses run by people you know (your professional network)Source: http://socialmediaexaminer.com

Start Talking

• Types of Twitter MessagesTweet = message you send out to everyone who

follows you@Reply = message you send out as a reply to one

you receivedMention = message you send out that mentions

another Twitter usernameDirect Message (DM) = message you send privately

to another Twitter userRetweet (RT) = message created and sent by

someone else that you share with the people who follow you

Source: http://socialmediaexaminer.com

Connect Your Online Presence

Share Photos


Organize People You Follow Into Lists

Use #Hashtags

Use hashtags in your marketing to help people find your business and the

conversations around it.

#

Use Twitter for Market Research

Twitter Page Setup

Twitter Setup

1. Go to http://twitter.com2. Enter your name, password, and email address3. Click on the “Sign Up for Twitter” button4. Create a username5. Click on “Create my Account”

http://twitter.com/

Twitter Setup (cont’d)6. Click on the gear icon at the top right and

select “Settings”a. Account Settings:

1) Select English and Central Time Zone2) DO NOT protect your tweets

b. Profile Settings:1) Upload a profile photo2) Upload a header photo3) Enter real name/business name4) Enter actual location (Ex: Lufkin, TX)5) Enter website URL6) Enter bio – VERY IMPORTANT

c. Design Settings1) Choose a background or upload a new image

Twitter Setup: Next Steps

1. Look for interesting people/businesses to follow a. Click in the “Search” bar at the top right

1) Search by name, username & location2) Follow other local businesses/people


2. Enter some content (140 characters)a. Tell the world you’re on Twitter!b. Talk about an upcoming event, sale, a new

product/servicec. Link to an interesting article related to your

business1) Use a URL shortener like http://bit.ly to save space & for

tracking

d. Reply to someonee. RT someone else’s content

http://bit.ly/


3. Promote your pagea. Update your Facebook status with a link to your

new Twitter page – hit up your friendsb. Include links in your E-mail signature, on your

website, in E-newsletters

Twitter 201

Scheduling

Scheduling on HootSuite


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http://business.twitter.com

http://ads.twitter.com

Promotion Budget

Promoted Accounts

Promoted Tweets

Can I Help?

Call Me!

Follow Me

Linkedin.com/in/sarahpage

Facebook.com/SarahTPageConsulting

@pagetx

Sarah Page, PrincipalSarah T. Page Consulting, LLC

http://[email protected]

512.914.8873

Instagram.com/stpconsulting

Pinterest.com/sarahtpage

http://sarahtpage.com/

mailto:[email protected]

using twitter to market your organization

Social Media