1.1) Why is Twitter significant and whats its potential? 2) How can I use Twitter better?

2. Why Twitter? Policy Functionality Personal vs Organisational What to Tweet? account When to Tweet? Using Twitter Engaging in with other Apps. Conversation Q&A Social Media 3. #IBTTWITTER 4. Twitter is a big deal because its anew messaging protocol where you dont specify the recipients. New protocols are rare. Or more precisely, new protocols that take off are. There are only a handful of commonly used ones: TCP/IP (the Internet), SMTP (email), HTTP (the web), and so on. So any new protocol is a big deal. But Twitter is a protocol owned by a private company. Thats even rarer. 5. WHY TWITTER? Networking/Activism @gulnarakarimova VS @astroehlein 6. WHY TWITTER? News sharing/gathering, Democracy#Sidon 7. WHY TWITTER? Democratic@sidai11"On Twitter, you get 140 characters to be worth paying attention to, no matter who (or what) you are." @graemem 8. FUNCTIONALITY Hashtags Hashtags start conversations No more than 2 in a tweet Consolidate centralise your usage around one key hashtag Be obvious and listen to your followers/fans Start Hashtags for events allows others to join in Use them to gain information Use them to gain more followers#childrenofsyria 9. FUNCTIONALITY Lists Why use them? Allows you to avoid the clutter on your news feed and cut straight to the issue Easy way to discover new people Curate Twitter users Hierarchy of following.Why try to be featured? Improves your credibility and visibility Makes it easier for you to be found Increases social media influence 10. LANGUAGE & PROTOCOL Interactions Replies Favouriting Direct Messages RT if you are directly copying a tweet MT if you have edited the tweet in some way HT if you hijak someone elses tweet and add new information Via if you find something out from someone and want to credit them. 11. MESSAGINGWere a non profit bringing clean, safe drinking water to people in developing countries.@charitywater 12. NEWS & INFORMATION@caucasusproject 13. NEWS & INFORMATION How? RSS Feeds Google Alerts Sign up to newsletters (different account) Schedule Be alert and responsive to trends & eventsDisadvantages Commitment Always on the ball 14. NEWS & INFORMATION RSS Readers Think about: Mac / Windows Where do you want to share/save the information? Instapaper, Evernote, Buffer, Twitter etc. Languages some offer translation Format & Design newspaper, traditional vs modern Devices 15. WRITE TWEETS WORTH RETWEETING 1) Statistics that relate to your work and mission 2) Fill the gaps how unique is your content? 3) Write fast, edit slow4) Avoid errors 5) Position Statements 6) Tap into the #breakingnews cycle 7) Use hashtags8) Leave room for a RT (Between 71-100 characters) 9) Vary your content (photos, videos etc.) 10) Include a link 16. 20 MOST RETWEETED WORDS & PHRASES You Free 10 Twitter Media Follow Please Help How to Retweet Top Post Please ReTweet Blog Great Check Out Social Social Media New Blog Post Blog Post 17. IMAGERY Different options for different purposes Think outside of the box Group images together Cross- platform is bestCASE STUDY: Water Aid > 18. REGULARITY Set yourself achievable goals Dont tweet in batches space them out Be consistent Its ok to share the same content multiple times 19. TIMING Things to consider: Regularity Time Zones Times of day in relation to target group Working Hours / Down Time Dual Screening Events, TV Programmes 20. #ukrainesforgottenchildren 21. SCHEDULING APPS 22. PARTICIPATIONHasan I am most afraid of what is coming ahead I am afraid we will go through a harder time than we are facing now Zakaria and Ohoud We want to go back to Syria 23. Q&A FACILITATION#firsthour #povertyporn Hangout hosted by Kurante. Five experts discussing media representations of the developing world. Storify story created >Myleene Klass on breastfeeding. At set time people tweeted qs using the hashtag. 24. ENGAGING WITH JOURNALISTS85% of media professionals welcomed contact via their Twitter profiles (Linked In 84%, Facebook 42%) 25. ENGAGING WITH JOURNALISTSOn average a journalist will use 2.6 different social media channels to research a story 26. ENGAGING WITH JOURNALISTS Follow journalists who cover your issueOffer exclusive storiesTweet carefully (key words)#journorequestDont be afraid to ask 27. SOCIAL MEDIA POLICIES Overall message should be one of empowerment, not control and restriction. Should contain info on content, overview of privacy and legal issues, general rules about social media in office hours. High standards of professionalism Respectful & polite Link to source material often Acknowledge mistakes quickly Be honest and authentic Engage in conversation Only share content meant for public consumption 28. HOWEVER 29. WHEN TO USE Contacting journalists Personality Networking 30. HOW TO USE Dont use an old profile (if you have any questionable content) Follow selectively Dont forget your team Help others out 31. USING TWITTER WITH OTHER APPS. RSS Readers FeedlySchedulers & Managers Buffer App, Hoot Suite, Tweet DeckThunderclapStorify 32. USING TWITTER WITH OTHER APPS. Thunderclap 33. USING TWITTER WITH OTHER APPS. Thunderclap Linking to a campaign video Details of an event, with link to online streaming Just Text Giving Code Campaign ask to #DavidCameron 34. USING TWITTER WITH OTHER APPS. Gathers content from all around the web Current Affairs Events Weekly News Different formats 35. TWITTER (& SOCIAL MEDIA) FOR CHARITIES W H AT TO R E A DWHO TO FOLLOW Social Media for Social Good (Mansfield, 2012) Beth Kanter (@kanter) Twitter for Good (DiazOrtiz, 2011) Platform (Hyatt, 2012) Measuring the Networked Nonprofit (Kanter & Paine, 2012) @socialmedia4D 36. TAKEAWAYS IN TWEETS Its not the number of followers, but the quality of engagement that counts. Facilitating #Conversation is more valuable than organisational messagingA good personal twitter account will be a hub for an issue or cause Tap into the #breakingnews cycle to be found more easily Saying please and asking people to RT increases your chance by 150%Use applications that will make your Twitter life easier, not to make it more complicated List, and get listed