using twitter to promote and connect with members
DESCRIPTION
Weblink Summit Marketing, Technology and Social Media Conference for Member-Based Organizations September 23, 2009TRANSCRIPT
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Using Twitter to Promote and Connect With Members
Weblink SummitSeptember 23, 2009
Will Burns, Communications DirectorMaryland Chamber of Commerce
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Agenda
• Website
• Email Program
• Social Technologies
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Agenda
• The Basics
• Tips for Getting Started
• How Chambers Can Use Twitter
• Best Practices & Chamber Examples
• Questions & Discussion
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Twitter• Growing Fast
• 140 Character Limit
• Opt-In
• Replies | Mentions
• Direct Messages
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Twitter Basics
• Short Bursts of Info: You read and write messages of up to 140 characters
• Opt-In: Messages are public and you decide what users you want to receive messages from.
• Easy to use on a computer or a cell phone
• Interact with other users: @ | DM | RT
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Twitter Lingo• Tweet: An individual message or post
• Follow: Subscribe to someone’s tweets
• Mentions: @username public message to or about a Twitter user
• DM or Direct message: A private message to a Twitter user
• RT or Retweet: Repost a valuable message from someone else, giving them credit
• Hashtag: Use the # symbol followed by a term. Take advantage of Twitter search to categorize tweets.
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Getting Started
• Sign up is easy
• Complete your profile
• Start by listening
• Post something
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• Choose your username wisely
• Include a photo
• Write a descriptive bio
• Include a link to your website
• Include the name of the staffer updating Twitter
Setting Up Your Profile
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• Choose your username wisely
• Include a photo
• Write a descriptive bio
• Include a link to your website
• Include the name of the staffer updating Twitter
Setting Up Your Profile
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• Choose your username wisely
• Include a photo
• Write a descriptive bio
• Include a link to your website
• Include the name of the staffer updating Twitter
Setting Up Your Profile
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• Choose your username wisely
• Include a photo
• Write a descriptive bio
• Include a link to your website
• Include the name of the staffer updating Twitter
Setting Up Your Profile
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• Choose your username wisely
• Include a photo
• Write a descriptive bio
• Include a link to your website
• Include the name of the staffer updating Twitter
Setting Up Your Profile
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• Choose your username wisely
• Include a photo
• Write a descriptive bio
• Include a link to your website
• Include the name of the staffer updating Twitter
Setting Up Your Profile
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Start By Listening
• Find some local people to follow
• Local newspapers, businesses, professionals, etc.
• Who are people you trust following
• Search for important keywords
• City names, neighborhoods, business names, issues, etc.
• Follow other chambers
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Post Something
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Post Something
• Looking for interesting Maryland business people to follow
• The Maryland Chamber is new to Twitter. What kind of tweets do you want to hear from us?
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Twitter Best Practices
• Post tips and links to interesting information
• Be genuine. People appreciate authenticity.
• Use a casual tone
• Develop a chamber persona
• Interact - Ask & Answer questions
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Case Study - Colonel Tribune“The Colonel acts as a touch point for the Tribune and serves as our voice on the web. Thus we needed a front man, which turned into Colonel Tribune, who is kind of a goofy man about town.”
--Daniel HonigmanSocial Media Strategist Tribune Interactive
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Chamber - Information Filter
“It’s Not Information Overload. It’s Filter Failure”
--Clay Shirkywww.shirky.com
Author of: Here Comes EverybodyThe Power of Organizing Without Organizations
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Social TechnologiesA social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations --Forrester Research’s definition of the Groundswell
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Social Technologies
• Objectives
• Listen - Better understand our members and prospective members.
• Talk - Spread messages about the Chamber
• Energize - Put our most energetic supporters to work
• Support - Give our members the tools to interact with and support one another
• Embrace - Harness member ideas to improve our services and programs
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Chamber Goals
• Promote a Positive Pro-Business Legislative Agenda
• Generate Membership Sales & Leads
• Deliver Timely, Useful Information
• Establish a Position of Thought Leadership
• Bring Personality to the Chamber Brand
• Encourage Interaction
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Chamber Twitter Ideas
• Promote Programs, Services, Events, Etc.
• Advocacy
• Promote Members
• Share News & Ideas
• Ask & Answer Questions
• Bring Personality to Your Chamber
• Engage & Interact with Your Community
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Twitter Legislative Advocacy
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Twitter Legislative Advocacy
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Twitter Legislative Advocacy
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Twitter Event Promotion
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Twitter Event Promotion
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Twitter Event Promotion
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Twitter Event Promotion
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Twitter Event Promotion
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Twitter Event Promotion
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Twitter Event Promotion
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Twitter TweetUps
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Twitter TweetUps
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Twitter TweetUps
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Twitter During Events
• Hashtag
• Event Twitter Account
• List of Twitter Users Who Plan to Attend
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Twitter Promote Your Members
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Twitter Promote Your Members
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Twitter Promote Your Members
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Twitter Media Relations
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Twitter Outreach
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Email• Push to Social
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Email Push to Social
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Email Push to Social
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Email Push to Social
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Email Push to Social
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Twitter Tools
• Create Your Twitter Dashboard
• Organize Tweets
• Local Businesses
• Journalists
• Elected Officials
• Chamber Tweeps
• Create a Focus or Always Follow Group
• Key Search Terms
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Twitter Seesmic Desktop
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Twitter Tweetdeck
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Twitter TweetChat
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Questions & Discussion