using twitter to rule breaking news
DESCRIPTION
These are slides for my workshop for the Online Media Campus May 20, 2010. For my other Twitter resources: http://bit.ly/ahPFYLTRANSCRIPT
Using
@stevebuttryOnline Media Campus
May 20, 2010
in breaking newsto rule
Resources to help journo tweeps
• “Twitter tips for journalists” & a listing of Twitter resources for journos on my blog: stevebuttry.wordpress.com
• “Breaking news” and “Twitter” categories on my blog
• These slides (and other Twitter slideshows) at slideshare.net/stevebuttry
• Webinar archived, Online Media Campus
Let’s ask the tweeps for their tips on using Twitter
for breaking news
What’s your social media strategy?
Quakes show Twitter’s value• Indonesia• Twitter HQ• Lists• Location search• Term or #hashtag search
Before the big story breaks
• Follow lots of local people• Join local conversation• Attend tweetups• Master Twitter search• Promote local #hashtag taxonomy
(#okstorm)• Read my “breaking news” blog posts,
especially @statesman case study
When the big story breaks• Connect w/ witnesses• Crowdsource• Tweet early & often• Seek verification• Address rumors (say
what you don’t know)• Seek photos• Converse w/ public
• Answer questions• Thank contributors• Promote fresh
content• Link to new reports
(even competitors’)• Be human (fun where
appropriate)
@statesman case study
Crowdsource
Crowdsource
Say what you don’t know
Converse w/ public
Link to fresh content
Link to fresh content
Verify, verify, verify
Verify, verify, verify
People to follow
• Look for sources (find people)• Ask sources• Journalists in other communities• When someone follows you, check out to
see whether you should follow back• When you follow someone, check whom
they follow• Tweeps mentioned in interesting tweets
@davidreevely, Ottawa Citizen
Examples from one day in Iowa
• Click trends• Search hashtag #iagaymarriage• @tdorman from Supreme Court, press
conference• @DM_in_the_PM from rally• @dianeheldt from court
When the big story breaks• Connect w/ witnesses• Crowdsource• Tweet early & often• Seek verification• Correct rumors• Seek photos• Converse w/ public
• Answer questions• Thank contributors• Promote fresh
content• Link to new reports
(even competitors’)• Be human (fun where
appropriate)
Ethical considerations
• How do you identify yourself?• Ask skeptical questions• Seek verification• Ask question, don’t repeat rumor• Correct quickly
Let’s check advice from the tweeps
Questions?
Ask questions now or by email ([email protected]) or DM (@stevebuttry)
Wrapping up• These slides at
slideshare.net/stevebuttry• Follow me on Twitter: @stevebuttry• @statesman case study, other breaking
news examples, Twitter tips, links to journalists & helpful resources on Twitter on my blog: stevebuttry.wordpress.com
• Webinar archive: Online Media Campus• Send me your breaking news examples