using video to promote and app: examples, tips and app previews (apptamin)
DESCRIPTION
Talk at the App Promotion Summit about using video to promote an app. Examples, DOs and DONTs, and some words about the new App Preview format for the iOS 8 App Store.TRANSCRIPT
Using video to promote your app
APS London – July 10
- Promo video examples, tips and app previews -
Mailbox
Snapchat
DO’s
Define Audience/Goal/Distribution channel
Write a script
Keep it short
Keep the guidelines in mind
DONT’s
Poor quality production
Overly promotional & buzzwords
Saying too many things
Forgetting the call to action
How you can use video for your App Marketing
Awards & Contests
Website YouTube (+ SEO)
PR Outreach
Google Play
Mobile Video Ads
App Store
Facebook Video Ads
More on this (and tips):http://bit.ly/video-
appmarketing
App Previews
App Previews – The Format
Up to 30s Device-specific Composed primarily of device-captured
footage Resolutions:
• 640×1136 (or 1136×640 for landscape mode);
900×1200 for the iPad
• 1080×1920 (or 1920×1080 for landscape mode)
1 language Voice over and text OK Shouldn’t look (too much) like an ad
App Previews – « Experimenting »
Version 1 Version 2
Apple’s feedback
Text Interstitials OK
Voice over OK
Showing logo/icon not necessary or just at the end
If text over the UI, make it clear it’s
not part of it
App Previews – Flexibility & Limitations
Flexibility allowed by Apple?
Highlighting a part of the screen
Using a pointer/nub to show where the taps are
Doing slight zooms
An exciting format, but with limitations
Interactions with another device (TV, another object, etc.)
Specific gestures
iOS only
More on App Previews: http://bit.ly/apppreviews
