using visuals for corporate and institutional communication
TRANSCRIPT
Using visuals for corporate and institutional communicationHow can we use data to help companies and institutions achieve their goals?
Services
Our daily mission
We work with:
• Companies• Institutions• Political actors
Services
Our daily mission
And we help them achieve their goals with a tailor-made strategy that uses different activities:
Communication
Digital
Media relations
Institutional relations
Using visuals for communication
The new scenario
Companies and institutions today face a completely new scenario:
Faster communication
Lower attention span of audience
More information available
Using visuals for communication
How can we cope with this scenario?
It is interesting to look at how great multinational institutions in the past used to communicate.
In that context they used to face different and possibly more serious problems, the most obvious being illiteracy, that was widely spread.
A long tradition
The Roman Empire
Rome, March 2017Visualized | Using Visuals for Communication
Our daily missionServices
The Roman Empire
9
The Catholic Church
A long tradition
Using visuals for communication
A long tradition
Let me give you a hint... these are all just metaphors.
Speaking of an abstract concept in terms of another (concrete).
Highlights certain aspects of a concept.
Using visuals for communication
A long tradition
Then, a turning point.
Age of Enlightenment or the Age of Reason
Men are rational beings.
Reason is the only way to reach the truth.
Facts speak for themselves.
To make a long story short…
Using visuals for communication
Today
Companies, institutions and politicians communicate using a variety of instruments:
Press releasesCorporate leafletsWebsitesEventsOne to one meetings White papers
Using visuals for communication
Today
However the content is pretty much the same:
List of achievements
Series of figures
Text, text, text again!
Abstract concepts
Stock photos (the true enemy!)
Lots of data badly shown
Using visuals for communication
Today
This is the challenge we face every day: to make communication easier to understand.
Using visuals for communication
Today
These are the problems we face every day:
Little ability to communicate effectively.
We forgot the basics in communication.
Excessive trust in the ability of people to
elaborate data (are we sure eveybody really
knows how much a billion is?)
Data visualization ability is not widespread
Data visualization ability needs to find a balance
between elegance and accessibility
We are not here to give answers but to ask you questions
How to use visuals to communicate and convey a message that is easy to understand, powerful and effective?
We are not here to give answers but to ask you questions
We believe there is a huge need for improvement and that you are the leaders of this change.
