using work integrated learning in the classroom for success
DESCRIPTION
Presented by Sally Webster at 'Open Friday' in the teaching commonsTRANSCRIPT
Using WIL in the classroom for success
Sally WebsterLecturer Advertising-Marketing Communications
Stuff that Works 19 August 2011
In the beginning….
USS GTS GSS OSS SES Response Count
Survey Population
Response rate %
38% 40% 51% 40% 37% 35 129 27%
8137 Client Relationship Management Level 2 2009 Semester 2
USS GTS GSS OSS SES Response Count
Survey Population
Response rate %
50% 12.5% 75% 62.5% 62.5% 8 20 40%
7735 Brand Communication Management GGraduate unit 2009 Semester 2
Mid-semester survey / CELTS…what happened?
New academic – ME!Unit Convenor – ME!
Course Convenor – ME!Out of control – ME!
the horror experience!
find my own voice…
+ 1 ? Professional Practice / IndustryBrookfield's Four Lenses• Theoretical Lens• Autobiographical Lens• Peer Lens• Student Lens
TLC - GCTE
The University is committed to graduatingcreative professionals who are capable ofdeveloping innovative solutions to problems facing society.
from: Generic Skills and attributes of graduates of University of Canberra coursework courses. 2011
My goal is beyond this…
I aim through my teaching, engagement and research – and by bringing these into the classroom – to empower students to be the leaders of their industry.
My units are designed to engender and promote:
trust,
respect,
value of knowledge, and
professional skills.
All qualities required in a professional setting.
What do I do to achieve this…
Unit Development – Client Brief
Class - Venue
Engagement Agreement – leadership in industry
Teaching style – Share & explain, supervisory role
Assessments – authentic & formative – fully integratedminimise plagiarism – work projects
Forum / Online activities – all students equal, Intranet
Industry Engagement + Involvement - networking
What do I do to achieve this…
MOODLE
2011 Advertising Strategy GNo 1 accessed Moodle site @ UC
Results
Results
Class AttendanceStudent Involvement - Motivation
Results
USS GTS GSS OSS SES Response Count
Survey Population
Response rate %
100% 100% 100% 100% 100% 5 10 50%
8509 Advertising Marketing Communication Internship
Level 3, Winter 2010
USS GTS GSS OSS SES Response Count
Survey Population
Response rate %
91% 89% 93% 92% 88% 75 134 56% Domestic Student Responses
94% 90% 90% 90% 88% 48 90 53%
International Student Responses
85% 89% 100% 96% 89% 27 44 61%
6809 Advertising StrategyLevel 2, Semester 1 2011
Results
Mode Delivery
USS GTS GSS OSS SES Response Count
Survey Population
Response rate %
ONL-PSTL
100% 100% 83% 100% 83% 6 13 46% Domestic Student Responses
100% 100% 80% 100% 80% 5 10 50%
International Student Responses
100% 100% 100% 100% 100% 1 3 33%
STD-F2F
90% 100% 100% 100% 90% 10 12 83% Domestic Student Responses
100% 100% 100% 100% 100% 2 3 67%
International Student Responses
88% 100% 100% 100% 88% 8 9 89%
7732 Advertising Strategy GSemester 1 2011
Results
Year USS GTS GSS OSS SES Response Count
Survey Population
Response rate %
2010 96% 93% 93% 93% 91% 56 125 45%
2009 38% 40% 51% 40% 37% 35 129 27%
8137 Client Relationship Management Level 2, Semester 2 2010
Lessons learned…
Don’t be afraid – try new and creative things but explain journey to students…
Have at the heart trust & respect… of students and yourself
Lessons learned…
You’re only as good as your last USS…