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Using YGEP as a product

`What is YGEP?

YGEP is the new product which AIESEC India oGCDP has packaged to be sold in the external network. YGEP stands for Youth Global Entrepreneurial Programme

Y It is by the youth and for the youth.G We give a Global experienceE This experience hones Entrepreneurial Skills. P It is a structured and certified program.

`Why a new product?

• Entrepreneurship is the need of the country (AIESEC can play a direct role in offering programmes which have inherent value propositions based  on these lines). 

• oGCDP in our reality do not have a brand. It was difficult to explain our product for external partnerships

• Product centric and customer centric approach.

• The program needed a lot of customizability which random selling did not allow.

`Features of YGEP

• Product is designed purely on issues.

• Every issue has its own target market in such a way that every sector of the youth can be attracted by the product.

• Marketing strategy can be specifically formulated for every issue depending on the target market.

`The new product model

`Value proposition of the product

• Global Leadership• Entrepreneurial skill development• International Work Experience• Interpersonal Skills Development• Cross Cultural Understanding and culture

shock• Add on to CV• Global networking• Traveling • Association with AIESEC and its partners.

Chance to take future opportunities.

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Our Logos : What they look like

`Logo explanationThe YGEP logo three basic elements, each reflecting the essence of our product :

• The Globe : Asserting our USP• The arrow : Pointing upward, it symbolizes the

personal and professional growth from the program.

• Text : The Text “YGEP” helps us ensure that the name of the product is there on all promotional material. It helps build brand recall.

`AIESEC shape that we want to associate with the brand: Circles

Why Circle?Apart from being a playful and versatile shape, the circle also signifies our value propositions. We chose the circle because it reflects :

Education comes full-circle with our program. We provide Experiential Learning which complements college education.

The Global Learning Environment.

Effervescence of the youth.

The wheels of progress – the program helps the student progress faster towards their chosen professional goal.

`Resources in the brand package

1. Logo Softcopies2. Brand Elements3. AIESEC India brand

guidelines4. Punch lines for promotional

material5. Promotional Videos 6. Sample Case-study design7. Sample Poster design8. Fonts/Icons that can be used

with this logo

SAMPLE DESIGNS

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`Tips:

• Understand issue segmentation completely and sell issues.

• Take a Client generation approach (Clients: Universities, institutes and NGOs).

`How can the new product help you to improve process?

• Better expectational alignment; hence higher quality and NPS

• Freedom to take a client generation approach to tap wider audience. Hence easier to sell to external organizations and universities.

• Defined sub products enlarges the target audience.

• IR can be more planned.