using your social brand to achieve your 2016 goals

a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman

SOCIAL BRANDING with

Your online presencein 2016

take aways • know where you are today • know where you want to go in 2016 • have skills and role models to help you get there



your professional and personal goals are your online presence

goals


skills you need to succeed online:

experimentationinnovation

engagement


HOW TO MAKE IT WORK FOR YOU

it’s all part of your workflowapproach the tools and strategies of online

social brand building as a way to do what you are already committed to doing.

presentation mattershow you present yourself online is similar to

how you would prepare to go to a networking event, with longer effects


what is a social brand? how can you build one

for your purposes in 2016?


social brand is your online personal brand

your voice and strategy in your online presence


SCU Career Center


it’s also perception, aka image


find your role models


cover your bases (and basics)


your online presence is a platform for you to meet

your people


and you need to be relatable to customers. peers. mentors. employers.

you need to be findable where are you online?

• personally

• professionally



your customers, peers, mentors? your competitors?

partners? potential employers?

where are they online?


how to get where you want go in 2016

sharing conversationengagementcommunity

elements of engagementwho you follow be responsive be consistent be vulnerable

be iterative “polish in public”!

ultimately, it’s about SHARING what you have


what’s your intention for 2016?


consider what you’ve learned

• do you know where you are online today?

• do you know where you want to go in 2016?

• do you have skills to get there?

• do you know what you might share with others, and how, and where?

• do you have role models to watch?



Thank you, TurkishWIN Silicon Valley!

say hello on Twitter @anastasiaashman

@tmonsefbunger

http://www.twitter.com/anastasiaashman

http://www.twitter.com/tmonsefbunger

using your social brand to achieve your 2016 goals

Leadership & Management