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USPS-LR-J-169 Nov 5 4 44 PM '01 POSTAL HA,~ cOHN:SSICN ,,FFlCE OFTHE SECRETARY

USPS Advertising and Promotions-Express Mail/Priority Mail TV, Print and Radio FY2000/2001

Filed in response to OCAAJSPS-22 (Category 3 & 4)

USPS ADVERTISING AND PROMOTIONS

Express Mail/Priority Mail TV, Print and Radio Fiscal Years 00 - Og

UNITEDSTATES POSTAL SEMCt5

Express and Priority Mail Mass Advertising -- Fiscal Year 2000

Product Sweater Truck

Jacket Shirt/Blow up version Truck new take Man’s Best Friend Magic Set Aunt Robot (Returns)

1 Priority I Prinritv

IPriority Priority Priority Priority Priority Priority Returns

Radio - General Title

lWhoville Product

IExpress and Priority

Print - General Title Product

E-Priority/Woman w/ Purse Sell the Sellers Man on Sofa eddiebauerzom-man in airport Amazoncorn-Boy with Toy

bNane

Title Product I

Radio - Asian Title

lNOllf4 Product

I I

Print - Asian Title Product

INone I 1

Title Product

El Aguila-Holiday 99 Business Ally Young Entrepreneur/Spanish , r’oung Entrepreneur/English

Priority Mail Priority Mail Priority Mail Priority Mail

Interrogatorles2.xls 1 10131101

- Radio -- Hispanic Title

None I

Product

1

Print - Hispanic Title Product

Parcel Gift-Domestic 1 Priority Mail Sockets IPriority Mail Eye Test IPriority Mail

Interrogatories2.xls 10/31/01

Express and Priority Mail “Mass” Advertising -- Fiscal Year 2000

et Aunt

1

(Priority IPriority Returns

Interrogatories1 .xls 1 1 o/30/01

LEO BURNETT U.S.A. 35 WEST WMXER DRIVE, CMWLOO, IL 60601 ,ala,220-5%KJ --

U.S. POSTAL SERVICE Approved for Bidding:

30-Second Film

“SWEATER/REV.”

AMAZON.COM CO-OP N QYPS9266

Revision #I:

Revision #2:

Job #: P31715

1 O/20/00 ceh 1 O/27/00 ceh 1 o/30/00 ceh

m m

I DOG WEARING HOLIDAY WOMAN vo: Oh he looks so handsome.. .Mommy’s big

SWEATER mm...you’re such a big boy.. I’m gonna give

you a big kiss

2 TITLE: $4.92 SAVED ONLINE AVO: $4.92 saved buying Spike a holiday sweater

online.

- 3 TITLE: $6.42 OVERPAID ON AVO: $6.42 overpaid on shipping.

SHIPPING

SUPER: BASED ON 2LB. RATES

FROM CHICAGO TO NYC FOR THE

LEADING NATIONAL 2 DAY

SERVICES.

4 DOG WEARING HOLIDAY SWEATER

5 SUPER: PRIORITY MAIL AVERAGE DELIVERY 2-3 DAYS AFTER SHIPMENT BY RETAILER.

6

WOMAN VO: Oh, you look so precious.

AVO: If your giti aren’t being sent Priority Mail,

you’re probably paying too much, so make

sure to ask for it.

- 7 PRIORITY MAIL LOGO. USPS LOGO.

LEO BURNETT U.S.A. 35 WEST WACKER DRIVE, CHIC*oo, IL 6060, ,312) x20-5959

-- U.S. POSTAL SERVICE Approved for Bidding: 1 o/20/00

30-Second Film

“SWEATER/REV.”

Revision #I: ceh 1 O/27/00

Revision #2: ceh 1 o/30/00 ceh

AMAZON.COM CO-OP N QYPS9266 Job#: P31715

8 SUPER: WHAT’S YOUR E- PRIORITYTM SUPER: WWW.USPSPRIORITYMAIL.COM

TAG: Fly Like an Eagle.

USPS “Truck”

Visuals: Child playing with dump truck in house.

Visual info: “Bought on Amazonxom” “Shipped by Priority Mail” “What’s your e-priority”

Whoosh goes across screen, Song: Fly Like an Eagle.

vo: “What’s your e-Priority?”

2

USPS “Jacket”

Visuals: People sitting around an airport waiting for a flight.

Visual Info: “Bought on eddiebauerxom “Eddie Bauer Inc. makes Priority Mail available to its customers for packages 3lbs. & under. ” “Shipped by Priority Mail “What’s your e-priority”

vo: “What’s your e-Priority?”

3

USPS “Truck’s New Take”

Visuals: Child playing with dump truck in house.

Visual Info: “Bought on Amazon.com” “Shipped by Priority Mail” “What’s your e-Priority”

Whoosh goes across screen, Song: Fly Like an Eagle,

vo: “c-tailers like Amazonxom choose Priorly Mail. Shouldn’t you?”

A

USPS “Shirt/Blow Up Version”

Visuals: People sitting around an airport waiting for a flight.

Visual Info: “Bought on eddiebauer.com “Eddie Bauer Inc. makes Priority Mail available to its customers for packages 3lbs. & under. ” “Shipped by Priority Mail” “What’s your e-Priority”

vo: “E-tailers like eddiebauer.com choose Priority Mail. Shouldn’t you?”

USPS “Man’s Best Friend”

Visuals: Guy walking around house with dog while holding electronic toy and talking out loud to himself.

Visual Info: “GPS Receiver.. bought on Eddiebauer.com”

)^ “Priority Mail average delive by Priority Mail vs.

r~ 2-3 days. Savings based on 2lbs published rates FedEx2” Day and UPS 2” Day Air.”

. “Priority Mail saves on~shipping” “What’s your e-priority”


vo: “You rely on Amazon.com for electronics and all sorts of gifts. They rely on Priority Mail to get it there fast and to save you money.”

,“What’s your e-Priority?”

6

USPS “Magic SetlAunt”

Visuals: Boy playing with magic set. Aunt pinches boys’ cheek, boy makes the aunt disappear.

Visual Info:

.-

“Magic set bought on Amazoncorn” “Priority Mail saves on shipping” “Priority Mail average delivey 2-3 days. Savings based on 2lbs published rates by Priority Mail vs. FedEx 2” Day and UPS 2” Day Air.” “Priority Mail saves on shipping” “What’s your e-Priority” “uspsprioritymail.com”


vo: “You rely on Amazoncorn for an incredible selection of toys. Amazon.com relies on Priority Mail to get it there fast and to save you money.”

“Disappearing aunt not included.”

“What’s your e-Priority?”

,-

7

USPS “Robot”

Visuals: Robot jumps out of Priority Mail labeled box, grabs Electronic Merchandise Return label off of printer and puts onto the Priority Mail labeled box.

Visual Info: “Electronic Merchandise Return service is available with Priority Mail and other standard packages services.” “What’s your e-Priority?” “www.usps.com”

vo:

c “Introducing e-Merchandise Return from the United States Postal Service. It’s so simple, your customers can print a pre-paid return label right from your Web site. Now the stuff they buy online practically returns itself. Easier exchanges for them means more business for you. What’s your e-Priority?”

C

9

. -

Whoville Radio :60 1 O-26-00

.-

You probably know as it’s often been stated Giving holiday gifts can be quite complicated

At least, it is for tbc who’s in Whoville So it’s probably hue for You’s in Youville

Here for the shopping and there for t&e shipping And here for packing to keep it from ripping

That’s why the Post Office is where you should go For wrapping and packing and shipping, you know

They’ve got plenty of boxes, bubble wrap, and tape To assure your gift gets there in tip-top shape

Priority Mail to get there just right And Express Mail, to get it there overnight

So come to the Post OfIice, it’s only one stop There are even last minute gifts for mother, brother, sister, and pop

Don’t forget we’re open this Saturday if you got a late start With delivery Monday on Christmas Day If, like a certain green someone, you have a sudden change of heart

,- Express and Priority Mail “Mass” Advertising -- Fiscal Year 2000

Print - General Title Grandmothers

Product IPriority Mail IExpress Mail 8 Priority

ile Whovil Small Business GUI Sell the Sellers SF E-PriorityiWoman w/ Purse Sell the Sellers Man on Sofa eddiebauer.com-man in airport Amazomcom-Boy with Toy

Mail Priority Mail Priority Mail Priority Mail Priority Mail Priority Mail Priority Mail

Interrogatories1 .xIS 10/30/01

,-

‘̂ ;

.:

-..l ‘1LI*

F/y like an Fag/e:'1 ~~..~- _

Fly Like an Eagle!' g

_-

.-

1 0 WHOOSH: A UN BUEN PRECIO

z ._.____.__ - ______ - ___._ _ .__.__._ _.__ _________

WHOOSH: AT A FAIR PRICE

AUDIO

. ..hay quc compartirlos.

ANNCR: A un buen precio. .---.-.--------- _.___-____ ._-___.____.___.__.. ANNCR: At a fair price.

ANNCR: En cl Servicio Postal de 10s Estados Unidos...

ANNCR: AC the United Scams P&l Service...

. ..estamos mcjor preparados...

. ..we are better prepared...

. ..pam enviar...

. ..ro send..

VIDEO

WHOOSH: ~I_-~, - A MUCHOS LUGARES ,,--’ .c

.__---- _____ _______ _ -------- _ ______ _ ------ _ WHOOSH: TO MANY PLACES

AUDIO

FLY LIKE AN EAGLE MUSIC INTRODUCTION FADES IN AND UNDER

Woman: En aas fechas ______ ___.__ -____ .---.------.____-.---.--- Woman: During this

de alegrla...

. ..w mensaje llega mi3 Icjoa.

..__.-_-______-__ -.-------- _ --___.---.--.-

. ..your message ocs farther.

ANNCR: A muchos lugares.

ANNCR: To many places.

Woman: Porque 10s buenos deseos...

Woman: Because good wishes...

VIDEO

WHOOSH: SALUDOS, SONRISAS

Y REGALOS

WHOOSH: GREETINGS, SMILES AND GIFTS

AUDIO

. ..saludos. sonrisas y regales. _______________ - ____ - ______ ___-___.__ -.___. . ..(all) the greetings. smiles and gifts

SUNG: El aguila wela mtis lejos...

SUNG: The eagle flies farther...

I I El iguila vuela mti Icjos. _______ ____ __________-_ -____-_ --------- The eagle flies farther.

VIDEO AUDIO

WHOOSH: EL AGUILA WELA f&s LEJOS. ___. __ ______ _____ __-______ - _----------- __

WHOOSH: THE EAGLE FLIES FARTHER

USPS LOGO

VIDEO

ESTABLISH FROM OPENING SCEANE THAT IT’S A SMALL NEIGHBORHOOD BUSINESS

(SMALL RADIO SHACK) SPECIALIZED IN

ELECTRONIC APPLIENCES AND GADGETS.

ESTABLISH I’ARTNEIisHIP BETWEEN LISPS AND SMALL

BUSINESS OPERATION

USPS STANDS FOR: - VARIETY OF SERVICES

_ SPEED _ DYNAMIC _ MODERN

LOGO TRANSITION TAKES US BEHIND THE SCENES TO

USPS WORLD

INTRODUCE THE USPS PEOPLE WHO MAKE

IT ALL POSSIBLE.

COMMUNICATE PERSONAL ATTENTION.

AUDIO

SFX: STREET SOUNDS, BELL SOUM3S’p.S DOOR IS OPENED

ANNCR: Alguien

ANNCR: Someone

que usted ya conoce

you already know

puede se* su mejor aliado en negocios.

can be your best business ally

STEVE MILLER “FLY LIKE AN EAGLE” FADES INANDUNDER

ANNCR: iCuente co* el Servicio Postal __-__- ____ --_- ---------- -----_----

ANNCR: Count on the United States

. .-- -

DIRECT TARGET AUDIENCE TO SEEK USPS REP.

FOR SOLUTIONS. PORTRAY USPS REPS. AS

RELIABLE, TRUSTWORTHY AND HELPFUL INDIVIDUALS.

COMMUNICATE THAT SMALL BUSINESS ENTREPRENEURS CAN COUNT ON USPS FOR SOLUTIONS ON HOW TO

EXFAND THEIR BUSINESS.

HISPANIC MAN SHOWS HIS PRIDE OF BEING ABLE TO TAKE

HIS BUSINESS TO THE NEXT LEVEL.

COMMUNICATE WITH ENVELOPE TRANSITION HOW USPS IS THE,LINK THAT UNITES BUSINESS

OWNER TO HIS CONSUMERS

ILUSTIiATE ONE OF THE MANY WAYS USPS HELPS SMALL BUSI-

NESSES

SORTER CONVEYS SPEED AND TECHNOLOGICAL ADVANCES.

HISPANIC BUSINESS OWNER IS EFFECTIVELY REACHING HIS

CUSTOMERS. COMMUNICATE THAT

CONSUMER Is PLACING AN ORDER

de 10s Estados Unidos

Postal Service

para brindarle oportunidades!

to create opportunities for you!

Desde c6mo establecer ___________-- _ ___-- __ ---- --------_- ------- From developing

pr~gramas de Correo Direct0

Direct Mail programs

para atraer nuevos clientes, _______________ - ____ ------------- to attract new clients,

VlOEO

EMPHASIS ON THE VARIETY OF OFTIONS USPS OFFERS.

SUGGEST MANY DIFFERENT SERVICES.

(EXl’RESS MAIL, PRIORITY ENVELOPE, BROWN

PACKAGES FOR PARCEL POST)

HIGHLIGHT USPS BENEFITS IN TERMS OF SAVlNG TIME AND

MONEY. COM3KJMCATE THAT USPS SOLUTIONS ALSO HELP THE

BUSINESS INFLUENCER (ASSISTANT)

PRODUCT ID. PACKAGE TRANSITION TAKES

.US FROM BUSINESS TO CONSUMER.

CALL TO ACTION. COMMUNICATE THAT, USPS

DELIVERS SAFELY

SHOW RESULTS OF USING USPS

COMMUNICATE A lRUST!NG RELATIONSHIP BETWEEN

BUSINESS OWNER AND USFS

AUOlO

hasta servicios que pueden

to services that can help you

ahorrarle tiempo y dinero. __________ -__- __________ - __---________ - save time and money.

MUSIC UP AND UNDER

Averigue c&no podemos

Fiid out, how we can

trabajar para usted. I___________ -_-- --_--- - _--_--_---------- work for you.

Juntas, le dames __- ________-___ - __------ ------------- Together, we can make

VPDEO

COV&WNfCATE WITH LOGO TRASITION

AUDIO

alas a su negocio. ___---__- _______ - ------------ -- your business fly.

THAT FROM THE HUMAN ELEMENT (MAIL CARRIER)

El Servicio Postal de 10s Estados Unidos. _________-_--________ - __----------- ___ The United States Postal Service.

TO ITS EQUIPMENT (AUVLANE) USPS IS YOUR BEST

BUSINESS ALLY~. USPS ID DESCRIBES SPEED AND

RELIABILITY

de 10s Estados Unidos. __-__---__-__ _--__-_-_-__ -- ---------- _-_ Postal Service.

USFS BRANDING

VIDEO

Camera opens on a young “latino” entrepeneur in an empty room. He looks introspective.

Priority Mail package wtth animation, movement gets man’s attention. Super Legak Prhity M.U es Y”. mare. r+smd. de, senicio P.astd de lOS EMados Unhie

Young man receives Priority Mail package and opens it. Super Legak Sobe Serviekn de Entrq. de 2 dims. ____.__. -.-.- .-....---.-.-.-.-.- over 2 Day Services

As he puts away what he received, @her office related objects start “popping” into his home office: computer, clock. lamp, etc. (following the rhythm of the music).

Camera speeds up around him as he puts everything in place, gaining momentum. Super Legak La enveg. promedio es de 2.3 dim. ____________-.-___~-.-.---- Average dslhwy 2 to 3 days.

AUDIO

SFX: Door bell MUSiC”F@likt?ZUlWlgb2 In & Under. ANNOUNCER VO: Priority Mail del Servicio Posra de 10s Estadce Unidos

With Priority Mail from the United States Yostal Service

helps you save more than 50%

al em& hasta 2 Ifbras iSdo OR&I $3.20!

hy sending up to 2 pounds. It’s only $3.20!

Sus paquetes llegan en un promedio de 2 a 3 dias. . . ..__... _ . . ..__ __ _.._._..._..................... Your packages arrive in an average of 2 to 3 days.

VIDEO

Camera zooms Out t0

reveal home-office fully furnished.

Close up of our hero as he receives his last Priority Mail package. Super Legat Contimacidn de Envega .3SL Adicionala.

He opens it to find a photograph of his gidfiie~I. He puts it on top of his computer.

Camera zooms in to view his reaction as a watch pops in.

Cur hero looks happy and proud of his achievement as helooksaroundhisfumished home-oft?ce.

VIDEO

AUDIO

incluso 10s Sabados. .._._. ._.....____..._........... ._... . . . . . . . . . . even on Saturday.

Y nosotros confirmamos que 10s recibieron.

Uselo. sale tan econ6mico ._ _..___ _ .___....: . . . . . . . . .._............~....... Use it. it’s so affordable

que puede mandar de todc . ..__..___..____......~....... ._...-............. that you can send almost everphin~

. . . jtodo!

everything!

As he tums around he’s startled

to find alI the different priority Mail packages that the merchandise came in.

Priority Mail package with Tag Line in a whoosh.

ANNOUNCERVO: Prioritv Mail, Usted’es nuestra prioridad ._ __...._.................................. _ . . . Priority Mail. You are our priority.

AUDIO

USPS LOGO and final slate with whoosh tag line.


Print - Hispanic - 2000 Title Product Parcel Gift-Domestic IPriority Mail Sockets IPriority Mail Eye Test (Priority Mail

Interrogatories.1 .xIs 6 10/30/01

10-30-01 02:!7pm FROM-BRAVO ADMINISTRATIVE 212-585-5456 T-120 P.002/000 F-883

CLIENT: UNITED STATES POST.41 S&RVICE PRODUCT: HOLIDAY CAMPAIGN PROJECT: DOMESTIC VERSION

CREATIVE DIRECTOR: FERNANDO DELGADO ART DIRECTOR: SALAZARIRODO

MEDIUM: PRINT AD COPYWRITER: SILVIA ORTlZ TITLE: LDOMESTIC” REV. 1 BACK TRANSLATION: ROSA MIRANDA DATE: 10-7-98

BACK TRANSLATION

To send greetings, smiles and gifts... The eagle flies further.

During this joyful season, the United States Postal Service delivers vow message of love 10 your loved ones and friends in the United States. And something ve*v important: with the weed YOU need. and at a fair ~ric~ Chyose the service that’s best for you:

Priority Mailm, send packaies at prices as low as jut 53 joor up ro2b. Giros Scguros or domestic money or&rs for money gifts that are guaranteed.*

* * Replacement with receipt. Fees and conditions apply. Check your Post Office for details.

(Logo & Tagline

.

IL

r

I o-30-01 02:38~m From-BRAVO ADMINISTRATIVE 212-598-5456 T-128 P.O08/008 F-883

THE BRAVO GROUP 230 PARK AVE SOUTH NEW YORK, NY 10003 CLIENT/BRAND: USPS PROJECT: Priority Mail MEDIUM: Print Ad

CREATIVE DIRECTOR: F. Deleado CREATIVE SUPERVISOR: C. Salalar COPYWRITER: M Colen ART DIRECTOR: lost Rodo TlTTLE: “Conncc~” DATE: May, 5 1999

SPANISH SOCKETS: Otros servicios.

priority Mail m un 70% m& econ6mico que otros servicios similares. HEADLINE WHOOSH: La mejor concxion siempre despterra sonrisas. El apuila vuela mds lejos. 8

Con el servicio de Priority MajIm, sus envies de hasta 2 lbs. I]egan en 2 a 3 dias por 5610 S3.10. Ademas para su ttanquilidad. ahora puede confimrar la enrrqa par ,350. ;Con Priority Mail ahorra hasta un 70% sobre otros servicios similares’ v ahora puede confirmar que recibieron su paquete! ‘Corn0 se trata de1 Servicio Postal de 10s Esrados Unidos sabe que esta tomando una huena decision para su negocio. Cienamentc, esa son&a es de pura satisfacci6n. para mhs detalles, llamt al 1-600-221-1811

TAG: Priority Mail. La drcisibn m6s ficil para su negocio. LEGAL: l AhorreS bzsados cn Priorily Mail de hvta 2 libras que comienran cn S3.20: .35p adicionales per Conhnacidn dc Enveea. comparado con las iarifas publicadaz para 2 librti de FedEx 2 DayTM dcrde $7.50 a %I I .OO y UPS 2nd Day Ail @.desdc S7.25 a Sl1.25. Priority Mail emrcgo promedio cn 2 a 3 diar. @ 1999 U.S. Postal S&vice

BACK TRANSLATION

SOCKETS COPY: Other set-&X%

Priority Mailw 70% more economical than other similar services

HEADLINE WHOOSH: The bcsr connection always btings on a smile. The eagle flies farther. (Fly like an eagle)@

With Priority Mail 7~, your packages of up to 2 pounds arrive within 2 to 3 days for only $3.20. And for your eacc of mind, now you can confirm the dellvery for .35e. With Priority !-¶ . ail you save up to 70% over other similar services* and now you can even conlirm that your package was received. And because it’s from the United States Postal Service,.you know you’re making a good business decision. Certainly, that smile is from pure sansfacdon. For more details, call I-800-221-181 1

TAG: Priority Mail. The easiest solution for your business. LEG.4L: ‘Savtngs based on Prrorny Mail up to 2 Ibs. stsntnp at 53.20: .35a extra for Delivery Confirmntion vs. 2 lb. published rates for FedEx 2DnyTM lrcm $7.50 to S11.00 and UPS 2nd Day AiVB from S7.25 to 51 I .25. Pnoriry Mail average delivery of 2-3 days. a 1999U.S. Pestal Semlcr

PRIORITY i MAIL I

I o-30-01 02:38pm From-BRAVO ADLIINISTRATIVE 212-598-5456 T-128 P.OWOOQ F-883

SPANlSH

HEADLINE WHOOSH: Vision Clara para Su negocio El aguila wela mas lejos. m

Con el servicio Priority Mail” usted puede verificar que sua clienres recibierirn au paquere con una llamada a por el internet. simplemente pide el servicio de Conftrmacion de Entrcga~

i)’ Priority Mail le ahorra mk de un 50% en paquetes de hasta 2 Ibs. comparado con otroa servicios de entrega en 2 dias.‘! Un ahorro claro para su negocio

Para mas detalles. llame al: I SOO-275477i. TAG: Prioriry Mail. Usted es nuestra prioridad. LOGO: PWOKIJY MAIL & CONFJRMAJlON BAR USPS LOGO www.usps,com

BACK TRANSLATION

HEADLINE WEiOOSR: Clear vision for your business. Fly like an eagle.-

By using Priority Ma? Service you can verify that your clients received the package by a simple call 0,’ via the Internet. just ask for the Dehvety Confirmation service

And Priority Mail saves you mare than 50% in packages of up to 2 pounds, compared IO other 2 day services! Clear savings for your business.

For more details. call 1 800-275-8777. TAG: Priority Mail. You are our priority. LOGO: PFUORTTY MAIL PACKAGE & CONFRh4ATION BAR USPS LOGO w.-w.usps.com

Express and Priority Mail Mass Advertising -- Fiscal Year 2001

Snow Amazon Snow Nordstrom Reindeer Amazon Reindeer Nordstrom Factory

Priority Priority Express Express Express

Radio -- General Title

None Product

I

Print - General

Truck Snow Hotel

Title Product [Priority [Express 1 Express

INone TV

Radio--- Asian Title .

INone

I

Product

I

Print - Asian Product

“God of Fortune”, Chinese “God of Fortune”, Vietnamese “God of Gates”, Chinese “God of Gates”, Vietnamese “Gates”, Korean “Pouch”, Korean

PM mentioned in copy PM mentioned in copy PM mentioned in copy PM mentioned in copy PM mentioned in copy PM mentioned in copy

Title Product ’ Window of Opportunity/Spanish IPriority Mail Window of Opportunity/English ]Prlortty Mail

Radio - Hispanic Title

(None Product

- Print - Hispanic Title

IBox

InterrogatortesZ.xls

Product 1 Priority Mail

1 10131101


Snow Amazon 1 Priority I

Snow Nordstrom Priority Reindeer Amazon Express Reindeer Nordstrom Express Factory Express

Interrogatories.1 .xIs 10/30/01

LEO BURNETT U.S.A. 3s Wr‘eT WACKER ORWE., CHICAOO, II. 60601 (312,220.5959

- - us. postal service

30Second Film

“snow - amazon”

amazon priority qyps9271

Approved for Bidding:

Revision #2:

Revision #3:

Job #: P31722

11108/00 ceh 11/17/00 ceh 1 l/22/00 ceh

6~

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open on home desert town as USPS truck pulls up. cut to carrier delivering priority mail packages on dolly. cut to guy dumping biodegradable Styrofoam peanuts out of boxes. cu of priority mailbox.

cut wide to see guy continuing to dump packing peanuts out of box. wide shot of yard filled with peanuts.

cu of packing supply web site,

cu amazoncorn web site as snow shovel is selected. Cu of generic web site as boots are selected. super: average of 2 to 3 days delivery from shipping date. see amazon.com for shipping details. cut to three dimensional priority mailbox.

cut back to guy with boots and snow shovel on front lawn. wide shot of guy shoveling his walks.

end logo frame. fly like an eagle.

super:

avo: Spread some joy this holiday season.

Shop on line.

Ship it on its way

and be sure it gets there in 2 to 3 days

With Priority Mail delivery from the United

States Postal Service.

sing: FLY LIKE AN EAGLE

LEO BURNETT U.S.A. 35 WEaT w*cKER DRIVE, cluc*oo, IL 60601 ,312,230-59s9

- - U.S. postal service

30Second Film

“reindeer - amazon”

amazon EXPRESS qyps9272


Revision #2:

Revision #3:

Job #: P31722

11 /oB/oo ceh 12/06100 ceh 12/l 2/00 ceh

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open on guy sitting on front porch surrounded by Styrofoam peanuts. he’s wearing boots and his snow shovel is in background. cu of guy looking at something off camera cu of pink flamingo in Styrofoam setting. cut back to guy.

cut back to flamingo

cut to USPS truck pulling up.

cut to guy holding up reindeer from express mail package. guy PULLS flamingo out of ground and replaces with reindeer. cu of express mail box.

cu amazon.com web site as guy 10 ~ selects reindeer

cu of reindeer on site. 11 super: no other leading national

carrier delivers on december 25’” at no extra charge. see [email protected] for shipping details. cut back to guy as he dumps

12 remainder of Styrofoam on lawn. end logo frame. SUPER:

13 FLY LIKE AN EAGLE.

avo: You’ve got last minute shopping

we’ve got last minute shipping

with Express Mail delivery from the United

States Postal Service

we’re the only ones who guarantee to get

it there on December 25.


-, 49 LEO BURNETTU3.A. 3s WEST WACI(ER DRIVE, CHIC.400, IL 60601 ,311,220-59s9

U.S. POSTAL SERVICE Approved for Bidding:

30Second Film Revision #2:

1 l/08/00 ceh 12/c8/00

“REINDEER - NORDSTROM” NORDSTROM EXPRESS

Revision #3: ceh 12/12/00 vrk

QYPS9274 Job #: ~31722

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open on guy sitting on front porch surrounded by Styrofoam peanuts he’s wearing boots and his snow shovel is in background. cu of guy looking at something off camera cu of pink flamingo in Styrofoam setting. cut back to guy.

cut back to flamingo.

cut to USPS truck pulling up.

cut to guy holding up scarf from express mail package. guy puts scarf around flamingo.

cu of express mail box,

cu nordstrom web site as guy selects reindeer

cu of scarf on site. super: no other leading national carrier delivers on december 25” at no extra charge. see nordstrom TMcom for shipping details. cut back to guy as he dumps remainder of Styrofoam on lawn. end logo frame. SUPER: FLY LIKE AN EAGLE.

avo: You’ve got last minute shopping.

we’ve got last minute shipping

With Express Mail delivery from the United

States Postal Service

we’re the only ones who guarantee

delivery

on December 25.


,-

LEO BURNETT U.S.A. 3s -4vssT w*oKER oalva, CHICAGO, IL 60601 ,313, aaos9s9

- -

U.S. POSTAL SERVICE

30Second Film

“snow - NORDSTROM”

nordstrom priority QYPS9273


Revision #2:

Revision #3:

Job #: ~31722

1 l/08/00 ceh 11/17/OO/ce h 1 l/22/00 ceh

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opan on home desert town as USPS truck pulls up. cut to carrier delivering priority mail packages on dolly. cut to guy dumping biodegradable Styrofoam peanuts out of boxes. cu of priority mailbox.

cut wide to see guy continuing to dump packing peanuts out of box. wide shot of yard filled with peanuts.

cu of packing supply web sate AVO: Spread some joy this holiday season

Shop on line, cu generic web site as snow shovel is selected. ctr of nordstrom web site as boots are selected. super: average of 2 to 3 days delivery from shipping date. see nordstrom.com for shipping

Ship it on its way

and be sure it gets there in 2 to 3 days.

details. cut to three dimensional priority mailbox. With Priority Mail delivery from the United

cut back to guy with boots and snow shovel on front lawn. wide shot of guy shoveling his walks.

States Postal Service,

end logo frame. super: fly like an eagle. sing: FLY LIKE AN EAGLE

LEO BURNETT U.S.A. 35 WEeT W‘4OKER DRlvE. CHtC*oo, IL 60601 ,312,220-5959

- - U.S. postal service 30-Second Film “factory rev.” USPS

Approved for Bidding: I O/04:0 I vrk

qyps9294 Job #: ~32200

I

2

3

4

P 5

6

TEXT: OPEN ON AIRPORT tarmac AS A collection MAILBOX DRIVES BY.

CUT TO c” of MAILBOX background mOYeS past. SHOT OF truck WITH MAILBOX IN BACK SEAT AND PULLING UP TO FACTORY. cat to factory interior as supervisor sees collection box. cut inside factory from opposite angle. the supervisor’s back and opposite side of mailbox faces camera. cu of mailbox reveals the message on the side: “gENTLEMEN, LET THE MONKEY BUSINESS BEGIN! MICRO-TECH MFG., CORP. SAN DIEGO, CA. CUT BACK TO FACTORY FLOOR

m

A”0: (MUSIC THROUGHOUT)

SAX: (CHIRPING OF MOTORIZED CART)

7 WHERE A WORKER OPENS ONE OF THE MANY EXPRESS MAIL BOXES SURROUNDING HIM. CUT TO CU OF THE OPEN BOX.

8 INSIDE IS A TRAY FULL OF MICROCHIPS. HE PULLS ONE OUT, GRABS A NONDESCRIPT BROWN OBJECT AND PLACES THE CHIP INSIDE. shot of worker putting the object on the

9 assembly line as we reveal that it is a toy monkey.

10

11

the toy monkey comes TO LIFE AND SPEAKS CUT TO HAND HITTING BUTTON ON WALL.

MONKEY: Me want hug.

SFX: (ASSEMBLY LINE BUZZER)

LEO BURNETT U.S.A. 3s WEST w*atER DRNE, CHtC*oo, IL. 6nm1 (312,220-5959

r"- us. postal service 30-Second Film “factory rev.” USPS

Approved for Bidding: 10/04/O I vrk

qyps9294

CUT TO WIDE SHOT OF ASSEMBLY I2 LINE STARTING AND WORKERS

TAKING THEIR POSITIONS AS A BUNCH TOY MONKEYS START COMING DOWN THE ASSEMBLY LINE.

Job #: ~32200

vo: When they need to get it fast, count on Express

Mail from the US Postal Service.

The United States Postal Service is everywhere

so you can be anywhere.

THE MAILBOX SITS IN THE FOREGROUND OF THIS SHOT ACTING AS THE END LOGO


Print - General

Truck Snow Hotel

Title Product IPriority 1 Express 1 Express

c

Interrogatories1 .xIs 3 1 o/30/01

c

Fly like an Eagle:’ ,

The U.S. Postal Ser ice is everywhere so you can be anywhere”

\

www.usps.conl

.

,,-


Print -Asian Title

“God of Fortune”, Chinese %od of Fortune”, Vietnamese “God of Gates”, Chinese “God of Gates”, Vietnamese “Gates”, Korean touch”, Korean

Product PM mentioned in copy PM mentioned m copy PM mentioned in copy PM mentioned in copy PM mentioned in copy PM mentloned In cow

Interrogatories1 .xls 5 1 o/30/01

1-8W-ASK-USPS (1-80&27sw77)

r A PAR!CNEXSBIP, INC. York, NY 10016

12 E 33rd Street 4th Floor, New

Client: United States Postal Service

Product: Expedited Services

Medium : Print

Job title: Lunar New Year

Language: English back translation

Version : God of fortune

H/L: Here comes the God of Fortune

S/H: This year, the God of the Fortune reminds smart consumers like you to use “Global Express GuaranteedTM” from the United States Postal Service and DHL Worldwide Express@ when you send out your gifts overseas.

COPY: There’s an easy and reliable way to send your gifts overseas! The United States Postal Service, together with DHL Worldwide Express@, brings you the “Global Express GuaranteedTM”, a fast, convenient, and date certain delivery service:

your cards and gifts will be delivered to your friends and family on the guaranteed* delivery date service reaches over 200 countries and territories. full refund if the package doesn’t arrive at its destination by the specified date* rates include up to $100 insurance, additional insurance up to $2,499 may be purchased you can track your package at www.usps.com/gxg or by calling 1-800- 222-181 1

Or, if you like, your overseas package can be sent by “Global Express MailTM”, which offers great value with tracking service and $500 insurance at no additional charge; or affordable “Global Priority Mail@“. For domestic mailing, you can choose the next-day delivery “Express Mail@‘** or economical 2 to 3 day “Priority Mail@‘**. The U.S. Postal Service works day and night to deliver every good wishes in the Lunar New Year.

CTA: Please call the English hotline for details I-800-ASK-USPS(l-800-275-8777)

LOGO: UNITED STATES POSTAL SERVICE@ www.usps.com

Sign-Off: U.S. Postal Service fulfill all your needs for the Lunar New Year

Legal: *Some restrictions apply. Ask your retail clerk at participating locations for countries, service and details on the guarantee. **This is an estimate by the Domestic Rate Calculator at uspscom for packages from New York to San Francisco. Your result may vary depending on your delivery destination.

Eagle symbol is a registered trademark of the United Sates Postal Service. WOO1 United St&s Postal Sewice

(1400.2754777)

I-. A PARTNERSHIP, INC. 12 E 33rd Street 4th Floor, New York, NY 10016


Product:

Medium:

Expedited Services

Print


Language:

Versions:

English back translation

Gods of the Gate

H/L: Sending your gifts is as easy as this!

S/H: With “Global Express GuaranteedTM” from the United States Postal Service and DHL Worldwide Express@, sending your gifts overseas is just like passing them from one hand to the next.

rC

coqyi There’s an easy and reliable way to send your gifts overseas! The United States Postal Service, together with DHL Worldwide Express@, brings you the “Global Express Guaranteed”“, a fast, convenient, and date certain delivery service:

. your cards and gitIs will be delivered to your friends and family on the guaranteed* delivery date

. service reaches over 200 countries and territories.

. full refund if the package doesn’t arrive at its destination by the specified date*

. rates include up to $100 insurance, additional insurance up to $2,499 may be purchased

. you can track your package at www.usps.com/gxg or by calling l-800- 222-181 1

Or, if you like, your overseas package can be sent by “Global Express MailTM”, which offers great value with tracking service and $500 insurance at no additional charge; or affordable “Global Priority Mail@“. For domestic mailing, you can choose the next-day delivery “Express Mail@“** or economical 2 to 3 day “Priority Mail@“*‘. The US. Postal Service works day and night to deliver every good wishes in the Lunar New Year.


LOGO: UNITED STATES POSTAL SERVICE@ www.usps.com


Legal: *Some restrictions apply. Ask your retail clerk at participating locations for countries, service and details on the guarantee. **This is an estimate by the Domestic Rate Calculator at usps.com for packages from New York to San Francisco. Your results may vary depending on your delivery destination.

Eagle symbol is a registered trademark of the United Sates Postal Sewice. 02001 United States Postal Service

CTA: Please call the English hotline for details I-800-ASK-USPS( I-800-275-8777)

LOGO: UNITED STATES POSTAL SERVICE@ wwwuspscom


Legal: *Some restrictions apply. Ask your retail clerk at participating locations for countries, service and details on the guarantee. **This is an estimate by the Domestic Rate Calculator at uspscom for packages from New York to San Francisco. Your result may vary depending on your delivery destination.

Eagle symbol is a registered trademark of the United Sates Postal Service. 02001 United States Postal

rC Service

A PARTNERSHIP, INC. York, NY 19016

12 E 33rd Street 4th Floor-, New


Product: Expedited Services

Medium: Print Job title: Lunar New Year

Language: English back translation

Version: God of fortune (Chinese, Vietnamese) / Pouch (Korean)

H/L: Here comes the God of Fortune

S/H: This year, the God of the Fortune reminds smart consumers like you to use “Global Express GuaranteedTM” from the United States Postal Service and DHL Worldwide Express@ when you send out your gifts overseas.


. your cards and gifts will be delivered to your friends and family on the guaranteed* delivery date



. rates include up to $100 insurance, additional insurance up to $2,499 may be purchased

. you can track your package at www.usps.com/gxg or by calling 1-800- 222-181 1

Or, if you like, your overseas package can be sent by “Global Express MailTM”, which offers great value with tracking service and $500 insurance at no additional charge; or affordable “Global Priority Mail@“. For domestic mailing, you can choose the next-day delivery “Express Mail@“** or economical 2 to 3 day “Priority Mail@“**. The U.S. Postal Service works day and night to deliver every good wishes in the Lunar New Year.

A PARTNERSHIP, INC. 12 E 33rd Street 4th Floor, New York, NY 10016


Product:

Medium:

Expedited Services

Print


Language : English back translation

Versions: Gods of the Gate \j;,'IlI 1

H/L: Sending your gifts is as easy as this!

S/H: With “Global Express GuaranteedTM” from the United States Postal Service and DHL Worldwide Express@, sending your gifts overseas is just like passing them from one hand to the next,


l your cards and gifts will be delivered to your friends and family on the guaranteed* delivery date



l rates include up to $100 insurance, additional insurance up to $2,499 may be purchased

l you can track your package at www.usps.com/gxg or by calling 1-800- 222-181 1

Or, if you like, your overseas package can be sent by “Global Express MailTM”, which offers great value with tracking service and $500 insurance at no additional charge; or affordable “Global Priority Mail@“. For domestic mailing, you can choose the next-day delivery “Express Mailw* or economical 2 to 3 day “Priority Mail@**. The U.S. Postal Service works day and night to deliver every good wishes in the Lunar New Year.


LOGO: UNITED STATES POSTAL SERVICE@ wwwuspscom


Legal: ‘Some restrictions apply. Ask your retail clerk at participating locations for countries, service and details on the guarantee. **This is an estimate by the Domestic Rate Calculator at uspscom for packages from New York to San Francisco. Your results may vary depending on your delivery destination.

Eagle symbol is a registered trademark of the United Sates Postal Service. G!OOl United States Postal Sewice


Televisiotd~ Title Product

I 1 Window of Opportunity/Spanish IPriority Mail Window of Opportunity/English 1 Priority Mail

Interrogatories1 .xIs 6 1 o/30/01

VIDEO ,AUDlO

TREATMENT WILL INCLUDE RED POSTAL STRIPE ALONG

THE BOTTOM OF THE ENTIRE COMMERCIAL.

WE SEE A US POSTAL SERVICE BUILDIND SHAKING AND WE HEAR TYPING AND CLICKING

THE BUILDING KEEPS COMING TOWARDS THE FRONT.

MORE CLICKING. BUILDING COMES CLOSER.

CLICKS, AND THE BUILDING COMES EVEN CLOSER. CLICKS, AND WE SEE A CLOSE-UP OF BUILDING

INSIDE MONITOR.

CAMERA OPENS TO REVEAL A BUSINESS WOMAN,

PLEASANTLY SURPRISED.

CUT TO DIFFERENT VIEW TO REVEAL

WWW.USPS.COMICORREO WEB PAGE

Anncr: El Servicio Postal de 10s Estados Unidos

Anncr: The U.S. Postal Service

llega a tu negocio... ------__________.------------------------- Anncr: comes to your business...

Anncr: . ..para que tu negocio llegue m6s lejos aqui, y alrededor del mundo. ___________ _ _____________- _ _______________

Anncr: . ..so that your business can go further, here in the US. and around the world.

Con el tiempo y dinero que tu ahorras...

Your clients benefit from the time...

VIDEO

ZOOM IN TO MONITOR SCREEN

AUDIO

ducts for Mac G:Microsoft Internet tus clientes se benefician. ___.____________ - ________----_--- _ ..__-

and money you save.

C.U. OF HAND CLICKING

Anncr: En un mismo sitio encuentras las soluciones... ______________--__--------- ------_--_ ---- Anncr: At a single web site you will find the solutions..,

WE SEE A GXG BOX AND BROWN BOX WITH PRIORITY

MAIL THAT COMES FROM LEFT TO RIGHT OF SCREEN, TURNS AND THEN LEAVES

ANOTHER C.U. OF HAND CLICKING

WE SEE THE PC POSTAGE ,, LOGO THAT COMES FROM

LEFT TO RIGHT, TURNS AND THEN LEAVES

a UNITEDSTATES PDSTAL SERVU%

para controlar costos de 10s envies...

your business needs for controlling shipping costs...

obtener franqueo... _______ _ ____________________--------------

obtaining postage...

VIDEO

ANOTHER C.U. OF HAND CLICKING

WE SEE A PRIORITY MAIL BROWN BOX WITH A

DELIVERY COMFIRMATION LABEL (FORM 152) THAT

COMES FROM LEFT TO RIGHT, TURNS AND THEN LEAVES

WHEN THE BUSINESS WOMAN TURNS, SHE SEES THAT,THE POSTAL SERVICE

ASSOCIATE IS STILL ONSCREEN.

CU OF POSTAL SERVICE ASSOCIATE REPLYING TO

BUSINESS OWNER

BUSINESSMAN LEAVES AND TURNS OFF THE LIGHT

AUDIO

verificar entregas... __ ____ _ ____________________----....-.----- verifying deliveries...

Owner: iNo te vas?

Owner: Aren’t you leaving?

USPS man: Yo me quedo, por si alguno de tus clientes me necesita.

USPS man: I’m staying, your clients may need me.

Anncr: Soluciones para tu negocio. _______________________ _ __----------------

Anncr: Solutions for small business.

THE BRAVO GROUP 230 PARK AVE SO. NEW YORK, NY 10003

CLIENT: USPS PRODUCT: MEDIUM: PRINT TITLE: BOX DATE: 4.3.01

CD: Federico Traeger w: Evelyn Landesberger AD: Josh Rodo

SPANISH PRINT AD ENGLISH PRINT AD

Abre tu ventana de negocios. Open your window of business El aguila vuela m&s lejos. opportunities.

Fly like an eagle.

El Servicio Postal de 10s The US Postal Service comes Estados Unidos llega a tu to your business so that your negocio para que tu negocio business can go further, here llegue m&s lejos, aqui en 10s in the U.S. and around the Estados Unidos, y alrededor world. de1 mundo.

At a single web site you will En un mismo sitio encuentras find the solutions for las soluciones para controlar controlling.shipping costs, costos en 10s envios, obtener obtaining postage, confirming franqueo, confirmar entregas, deliveries, and more. y mucho m&s.

Your clients will benefit Con el tiempo y dinero que tti from the time and money you ahorras, tus clientes se save. benefician.

Tools for small business. Soluciones para tu negocio.

Fly like an eagle. El aguila vuela m&s lejosTM.

Legal: Eagle symbol is a Legal: El logotip de1 aguila registered trademark of the es una marca registrada de United States Postal Service. 10s EE.W. 0JSPS 2001 CXJSPS 2001

L:\BRAVO\LJSPSW2001\USPS\SB creativebps print box.doc

usps-lr-j-169 5 postal ha,~ cohn:ssicn ,,fflce ...iwxived usps-lr-j-169 nov 5 4 44 pm '01...

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