usps "mail drives mobile" presentation
DESCRIPTION
Learn how to save money on postage and get your mobile store paid for by participating in the USPS "Mail Drives Mobile" promotion this holiday season.TRANSCRIPT
Go Mobile for Free with the
USPS “Mail Drives Mobile Commerce” Promotion
and mShopper®!
Review of 2014 “Mail Drives Mobile Commerce” USPS promotion
The need to go mobile (what’s the big hurry?)
The way to go mobile painlessly
How To: Launching a USPS-compliant mStore
Q & A
Webinar Agenda
Take Advantage of the USPS Mobile Promotion!
Get a 2% discount on all shipping from November 1 to December 31, 2014 and use it to pay for creating your mobile commerce website!
Registration: NOW through December 31
Promotion: November 1 through December 31
Discount: Provides business mailers with an upfront 2% postage discount (no limit to savings)
Eligible mail: Standard Mail® letters and flats (catalogs)
How: Get started at the Business
Customer Gateway. Register Now!
2014 Mail Drives Mobile Commerce Promotion Details
Must mail between 11/1 and 12/31
“The mail piece should include a mobile barcode or print/mobile technology that can be read or scanned by a mobile device and leads the recipient to a mobile-optimized web site”
The mail piece should also have text that tells the customer to scan the barcode or image and provides information about the landing page.
Mailers may also qualify for an additional 1% rebate on the postage of their qualified mailings if a portion of their orders are fulfilled via Priority Mail®
The mobile-optimized website must allow the shopper to purchase
Mail Drives Mobile Commerce Promotion Requirements
Mobile promotions are a success for USPS and catalogers!
USPS is working out details of next year’s mobile promotions
At least 9 promotions
Majority will require a mobile-optimized store
mShopper will update you as soon as we learn final details
More Good News: Proposed 2015 Promotions
You’ve learned about the amazing opportunity from the USPS to save you money.
Now, let’s see how easy it can beto comply with the promotion.
First, it’s not just about saving on postage costs.
It’s also about increasing sales with a rapidly growing audience.
Sources: IBM’s 2012 Holiday Benchmark Report.; Kleiner Perkins (Mary Meeker); mShopper network data 2013; Google
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1 out of every 4visitors to retail
websites onBlack Fridaycame from a
mobile device!
Many experts predict this will reach
1 in 2 by as soon as
this year
80% ofmobile traffic
is fromnew
shoppers
The main reason? It’s a conversion thing.
Note:
NON-MOBILE-OPTIMIZED SITE MOBILE-OPTIMIZED MSTORE
VS
≈ 0.3% (AVERAGE) 1% TO 3% (AVERAGE)
Source: mShopper network data 2013
DESIGN & LAYOUT: Mobile use case requires a unique user experience
FUNCTIONALITY: Mobile requires different features for browsing and buying
VERSIONING: Adjustments for new releases, screens, browsers, interfaces…
DASHBOARD: Mobile stores need a dashboard for changes just for mobile
IT RESOURCES: In-house requires skills and time most retailers don’t have
BUDGET & TIME: Current solutions require significant investment and time
MARKETING: mStores need mobile-specific marketing tools to drive traffic
Just a few considerations…
Mobile requires fast page-load times…
…and are tough to get right.
The mShopper Solution: the essentials for selling to mobile shoppers
MSTORE
1. mStore
2. Dashboard
3. SMS Marketing
Get There Quicker!
A few successful customers that have gone mobile with mShopper
Questions?
mShopper Contact:Ned Shannon, VP of Client
720-279-8028
To learn more, go to: http://mshopper.com/usps