ussa advocacy brochure
DESCRIPTION
USSA 4-Page Advocay Brochure with general overview of the superyacht industry and its economic impact on the United States and its potential for job creation.TRANSCRIPT
tHE U.S. SUPERYACHt ASSOCIAtION IS dEdICAtEd tO HElPING GROw tHE lARGE YACHt MARkEt IN tHE UNItEd StAtES ANd SERvE AS ItS vOICE.
Big Boats = Big JoBs!
tHE U.S. SUPERYACHt ASSOCIAtION (USSA)Over the decades, America has played a key role in building
and creating magnificent superyachts across the globe. Our
industry is made up of tens of thousands of passionate craftsmen,
artisans, engineers, welders, painters, designers and many other
manufacturing fields who have proven America’s ability and
standards to which the world market aspires.
We need to market the United States as the ultimate destination
to build, refit, repair and provision these floating assets that
employ a large segment of U.S. workers. We must also educate
the world’s superyacht owners that America is not only a great
place to build a yacht, but an amazing place to own a yacht and
enjoy all that this great country has to offer.
BARRIERS tO U.S. GlOBAl MARkEt GROwtHthe following make competing with foreign companies difficult and frequently impossible:Given that each large yacht spends an average of nearly $500,000
per visit, the economic impact of a yacht deciding not to visit the
United States is dramatic. This is the segment that we can directly
improve upon by acting now!
• Inconsistent Regulatory Enforcement
• Competing with foreign country subsidies of the large yacht
segment — making for a non-level playing field.
• Inequitable international trade agreements
the U.s. sUperyacht association | www.USSUPERYACHt.COMgrowing the american sUperyacht indUstry means more JoBs for americans today!
COME SEA U.S. IS BORN!The Come SEA U.S. grass-roots marketing, education and advocacy
campaign was developed by the industry to help increase the number
of large yachts coming to the United States for the direct benefit
of American Superyacht industry and it workers. What needs to
happen now is that the thousands of people that can afford to buy,
build, refit, repair, provision, or charter a yacht in America realize that
a superyacht is the greatest entertainment asset on the market today
and makes a huge socio-economic impact by directly and indirectly
employing and supporting tens of thousands of individuals.
➤ A SUPERYACHt IS dEFINEd AS A RECREAtIONAl BOAt OvER 80’
➤ tHERE ARE ONlY 4,400 SUPERYACHtS wORldwIdE—A SMAll SEGMENt tHAt MAkES A HUGE GlOBAl ECONOMIC IMPACt
the U.s. sUperyacht association | www.USSUPERYACHt.COMgrowing the american sUperyacht indUstry means more JoBs for americans today!
tHE AMERICAN SUPERYACHt INdUStRY• $6.1 BIllION INdUStRY
20% OF tHE GlOBAl MARkEt
• 21% OF tHE FlEEt HAS BEEN BUIlt IN AMERICA
• 28,000 dIRECt EMPlOYEES
• 10% OF tHE ORdER BOOk wORldwIdE
• 36% OF tHE wORld’S UltRA HIGH NEt wORtH INdIvIdUAlS (UHNwIS) Only 5% Own large yachts!
* Data from Global Economic Impact Study – Superyacht Group 2012
U.S. Superyacht Association757 SE 17th Street #662Fort Lauderdale, FL 33316. USA.800.208.5801 Toll Free954.792.8666 Office954.523.0607 Fax
PROGRESS IS HAPPENINGOver the past three to five years, the Superyacht
industry has been working closely with the
Regulatory Agencies to improve entry issues.
More needs to continue to be done to continue
this forward progress. P
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tOtAl ANNUAl EXPENSES FOR A 55M YACHt: $4.75 MIllION*Based on actual budgets
Maintenance & Repair $1 MIllION
Dockage/Ports $350,000
Provisioning: Food /Beverages
$110,000
Crew Education/ Medical Training
$20,000
Vessel Insurance $240,000
Classification/ Regulatory and
Management Fees$165,000
Money Injected into local economy by guests & crews $250,000
Fuel $400,000
Crew Salaries $1.4 MIllION
Vessel Communications: Phones/VSAT/Freight $140,000
SUPERYACHt INdUStRY IMPACt
SUPERYACHtS = JOBS FOR tHE UNItEd StAtES