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Convergence - Evaluation

Convergence delivers stronger local journalism by sharing newsgathering and reporting

resources. By becoming the preferred local provider of news and information, and increasing audience share,convergence drives revenue growth. With the Internet, every Media General market is a convergence market. In six

markets, Media General has implemented convergence across three media platforms.

Tampa, Fla., is its most advanced convergence market, the home of The Tampa Tribune, WFLA-TV, TBO.com and

beginning in 2005, CENTRO Grupo De Comunicacin. Sharing tips, leads, information and background knowledge has

become routine at the Tampa News Center, the worlds first facility built for multimedia production. Convergence

produces a true multimedia enterprise delivering news and information wherever and however people want it.

Basically, the media convergence module being developed at Texas State University-San Marcos

will complement the print edition of the publication in both coverage and distribution . Theelectronic version of the publication will provide students knowledge, skills and experience to build successful

communication careers in a global media marketplace. The Stars Internet edition will expand the publications coverage

of campus news events by publishing stories on the Web that were left out of the printed version of the paper because of

space restrictions.

Distribution will be enhanced in two ways. First, the World Wide Web will allow access to Starmaterial from anywhere

in the world. The convergence will expand the formatting ofUniversity Starstory presentations by showing

rather than just telling readers of news and information affecting the university and San Marcos through

multimedia and slide show links. Additionally, readers of the site will have the opportunity to become involved withthe campus by voicing their opinions regarding respective stories through blogs.

University Staraccount executives will also benefit from convergence by gaining valuable experience selling

for print and electronic media devices. Thus, students in the advertising sequence will have an

understanding and the necessary skills upon graduation to be more in demand and

Be able to adjust more quickly in the consistently

changing global media environment.


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Convergence - Leadership

The convergence outlet will give students enrolled in the various NewMedia classes the opportunity to apply the skills learned in the classroom

in an income generating environment.

Skills learned in the classroom and refined in the convergence studio will

involve video editing and Web design. Both skills will be fine tuned in a

laboratory environment, where students will be producing news andinformation programming, which will be broadcast over the Stars Internet

site.

The work created in the convergence environment will become part of a

students portfolio and audition DVD making that person more trained

with the technology to meet the challenges and demands of working in the

21st century communication industry.


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Media Studio Hardware3- 2700 Watt Softbox Lights with Boom 1- Telmax WS-17 Teleprompter

2- Chromakey Green Muslin Backdrops 2- SV Propod V Tripods

3- Light Strobes - Pro Studio (Wireless)

2- 1000 Watt Halogen Twin Head Lights


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Media Studio Video/Sound Input Devices2- Sony HD1000U Digital Videocameras

1- Shure PG88 Dual Channel Receiver

2- Shure PG185 Lavalier Microphones

2- Shure PG1 Wireless Bodypacks


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Media Studio Post Production1- Apple Mac Pro w/ Dual 23 Cinema Displays w/ CalDigit RAID 5 Array

1- Apple Final Cut Studio 2 (Color/Motion/Compressor)

1- Flip4Mac Wirecast 3 HDV (Live Chromakey)

IMPORT EDIT / STREAM SAVE / EXPORT

www.universitystar.com (live*) (hd*)

* Currently supported, but mostly intended for future use.


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The Shorthorn (UT Arlington)www.theshorthorn.com

DNS (Domain Name Server)

NS1.UTA.EDU

NS2.UTA.EDU

Indiana Daily Studentwww.idsnews.com

DNS (Domain Name Server)

DNS1.IU.EDU

DNS2.IU.EDU

College Newspaper Web Sites

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