utilizing blogs, podcasts, and websites to publish course content dec. 5, 2006 john gallaugher dept....
TRANSCRIPT
Utilizing Blogs, Podcasts, and Websites to Publish Course Content
Dec. 5, 2006John Gallaugher
Dept. of Information SystemsCarroll School of Management
http://www.gallaugher.com
Topics we’ll cover
• Let’s record a podcast!• Textbook publishers in crisis• Adventures in ‘new media’
– Podcasts– Blogs– Self-published content– Online course content– The AdSense experiment
• Let’s post a podcast!
Podcasting is easy
• Podcast – it’s just audio recording• Lots of alternatives to record
– ProfCast (Mac)– ARWizard (Windows)– Mic in an iPod
• Visit the guru– [email protected]
4
Starting a Podcast
Textbook Industry in Crisis
Four figures:– $6.5 billion, $900, 65%, 2x
Gray Market Threats
"I think I'm losing 10 percent of my sales to overseas books".– Purdue Bookstore
Manager
"We buy from the U.K., France, Israel, and the Far East… As long as the publishers are offering books at less than half the price that's available here, we'll take advantage of it.“– U. Minn. Bookstore
Manager
‘Dead Trees’ Can’t Keep Up
More Threats
• See previous slide – it’s all online!
More Free Content
Thinking Beyond Royalties
Early Mover Advantages
eCommerce Access Stats
Podcast feedback
Benefits of the Blog
For Love not Money…
16
1 Click GarageBand to iTunes
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Upload via Browser