utilizing facebook for business

UTILIZING FACEBOOKFOR BUSINESSChris Breikss6S Marketing

Utilizing Facebook for Business | 6S Marketing

WHO IS 6S?6S Marketing is a cutting-edge digital marketing agency leading the way with 10+ years of experience and innovation in the Internet marketing space.


OUR TEAM


OUR TEAMSkilled, dedicated and industry-savvy team of 30 employees

Providing digital marketing services for 10+ years

Top ten company to work for in BC

One of BC’s top 50 fastest growing companies

INTRO


CHRIS BREIKSSPresident, 6S Marketing

Founded 6S in 2000

Expert in SEO, SEM and Social Media

One of BIV’s Top 40 Under 40 (2008)

Speaks at, sponsors and attends industry events across North America


SOCIAL MEDIA

Relationship

Engagement

Strategic networking

Establishing a word of mouth reputation

PRINCIPLES OF


SOCIAL MEDIAListening

Offering value

Establishing trust

Engaging in existing conversations

KEYS TO


Facebook Activity


FACEBOOKLaunched in 2004

Over 600 million active users as of January 2011

42+% of the North American population has an account

One in every 13 people on the entire planet are on Facebook

ABOUT


CANADIAN USAGE50% of Canadians are on Facebook

63% of Canadians under 50 are on Facebook


MOBILE250 million+ active users are currently accessing Facebook through their mobile devices

Mobile users are 2X more active than non-mobile users

FACEBOOK


ADVERTISINGTarget people by demographics, geography, and/or interests

Pay only for clicks (pay-per-click, PPC)

High volume, low cost

Drive to Facebook Business Page or website

FACEBOOK

FAN PAGE INTERACTION

MEDIA CONSUMPTIONFAN GROWTH

SAMPLE AD

ADS + ANALYTICS


BUSINESS PAGESBusiness Pages allow for a different kind of interaction than a traditional user page

BENEFITS: community building, search engine optimization, analytics and customized communication

FACEBOOK


BUSINESS PAGESGenerate new leads, brand awareness and exposure

Strengthen customer loyalty and satisfaction

Reinforce position as an industry leader in your field

FACEBOOK


PLACESThe mobile Places feature is being phased out, although you can still add your location through a normal status update

Facebook is also letting you share location info for any post you make, and add location to posts in the past (e.g. photo albums)

FACEBOOK


SUBSCRIBE BUTTONNEW ON FACEBOOK

Starting September 15th, Facebook will feature a Subscribe button alongside the Message and Poke button on profiles

This button allows users to follow the content others are posting without actually becoming Facebook friends with them

Subscribing is similar to following somebody on Twitter

http://mashable.com/2011/09/14/facebook-subscribe-button/


FAN INTERACTION58% “Like” a page because they are a customer

57% “Like” a page because they want to receive discounts

Being a fan, for the most part, is a rather passive activity:

77% said they interact with brands on Facebook primarily through reading wall posts and status updates

STATISTICS ON

http://mashable.com/2011/09/12/consumers-interact-facebook/


FAN INTERACTION56% of consumers said they are more likely to recommend a brand to a friend after becoming a fan on Facebook

51% of consumers said they are more likely to buy a product since becoming a fan on Facebook

78% of consumers who “Like” brands on Facebook said they “Like” fewer than ten brands

STATISTICS ON

http://mashable.com/2011/09/12/consumers-interact-facebook/


GOALSENGAGEMENT: elevate the conversation, create contests, and encourage fans to share your content with their friends

INTEGRATION: integrate your blog and/or ecommerce store, use videos, and cross-promote your related pages

FACEBOOK


SUCCESS SUMMIT 2011WHAT: Facebook Success Summit 2011 is a live online conference that will empower you to use Facebook to better engage customers (and prospects), gain more exposure and grow your business

WHO: Speakers include Guy Kawasaki, Mari Smith, Dave Kerpen, Robert Scoble, and experts from Intel, Petco, Intuit and more

WHEN: Event runs October 5th to 25th (fully online)

FACEBOOK

http://www.socialmediaexaminer.com/fbsummit11/index.html


CONTACT USChris [email protected]

@6S_MarketingFacebook.com/6Smarketing

QUESTIONS?

Title page photo credit: http://www.flickr.com/photos/owenwbrown/

utilizing facebook for business

Technology

facebook

page

fan

http

consumers

interact

content

20110912consumers