utilizing lean startup methods for exploring ideas · 2018-04-21 @tomwexi #pcamphki tom weckström...

2018-04-21 @TomWexi #pcamphki

Utilizing LEAN Startup Methods for Exploring Ideas

2018-04-21

ProductCamp Helsinki

Tom Weckström, Balandor Oy


2018-04-21 @TomWexi #pcamphki 2018-04-21 @TomWexi #pcamphki

Agenda

Co-creation

The Context

Tools & Methods

Challenges & Successes

Wrapping up


Co-Creating This Session

Comment

Feedback

Share



Tom Weckström

Humanist Engineer

Startup entrepreneur (5 startups, 2 exits)

Avid learner of Lean stuff since 1975, 2008 & 2015

Change agent


Dissecting the Topic

LEAN

STARTUP METHODS

IDEAS

EXPLORING

“...extreme uncertainty.”

- Ries

PDSA, 7 types of waste,...


You, Dear Co-Creators

Let’s use Kahoot! to find out more about you!

Go to http://kahoot.it with your mobile.

… Thanks! Results on the following slides.

http://kahoot.it


You, Dear Co-Creators, Answered like this


The Short History of Lean Startup Methods

FalsifiableHypothesis,

Bacon~17th century

TPS, LEAN1930s

PDSA/PDCA1939

Service Blueprint

1984Kaizen1986

Theory of Constraints

(TOC)1984

Service Design1982

Venture Design Process

2016

GOLEAN2016

Jobs to be Done

(JTBD)2003

OutcomeDriven

Innovation (ODI)1991

Customer Development1990s - 2005

BusinessModelCanvas2008

Build,Measure,

Learn2011

2050 ???

Agile SW Dev

1994-2001

Picture by Steve Blank

https://en.wikipedia.org/wiki/Francis_Bacon




https://en.wikipedia.org/wiki/Lean_manufacturing

https://en.wikipedia.org/wiki/Lean_manufacturing

https://en.wikipedia.org/wiki/PDCA

https://en.wikipedia.org/wiki/PDCA

https://en.wikipedia.org/wiki/Service_blueprint



https://en.wikipedia.org/wiki/Kaizen

https://en.wikipedia.org/wiki/Kaizen

https://en.wikipedia.org/wiki/Theory_of_constraints




https://en.wikipedia.org/wiki/Service_design



https://www.alexandercowan.com/venture-design/




https://blog.leanstack.com/the-golean-framework-for-growth-72440c612f20

https://blog.leanstack.com/the-golean-framework-for-growth-72440c612f20

https://jobs-to-be-done.com/the-history-of-jobs-to-be-done-and-outcome-driven-innovation-a2fdfd0c7a9a




https://en.wikipedia.org/wiki/Outcome-Driven_Innovation





https://en.wikipedia.org/wiki/Customer_development



https://en.wikipedia.org/wiki/Business_Model_Canvas




http://www.startuplessonslearned.com/2010/09/good-enough-never-is-or-is-it.html




https://en.wikipedia.org/wiki/Agile_software_development




From Idea to Innovation

Image by Ash Maurya


14 Innovation Types, Geoffrey A. Moore


Selecting Tools and Methods

Strategic - Tactical

Market Maturity

Type of Your Business

Life-Cycle Phase of Your Product 2018-04-21 @TomWexi #pcamphki


Validation

Board

Smoke Tests

Some Tools and Methods

Strategic Tactical

Business

Technology

Ansoff Matrix

Treacy-Wiersema Value Disciplines

Blue Ocean Strategy tools

Business Model Canvas & Lean Canvas

WardleyMaps

Outcome Driven Innovation

Venture Design Process

Petal Diagram Market Analysis

Customer Development

EarlyVangelist customer criteria

Screener

Kanban

The Five Whys

Time-boxing

Innovation Accounting

A/B Testing

Value Stream MappingCustomer Journey Mapping


Case Enevo

Photo on Visual Hunt


Customer Visits

Design Principles

Customer Journey Map

Build-Measure-Learn

https://visualhunt.com/re/6413d6


Other Cases

A/B testing Lean Principles

Validation Plan Validation pre-requisites



Your turn… Sharing Experiences(Thanks Marjukka for collecting the questions and comments.)

Making a game or some group work exercise to create the content for the Business Model Canvas has worked well. After that, filling in

the actual Canvas has been easier, and we avoided bias or not understanding the canvas logic really.

BMC has been very useful also with developers. It nicely connects so many things. Gives the bigger picture to all the stakeholders.

BMC works also for NGOs.

One iteration usually is not enough to actually solve the problem. Using Lean tools with “do it on a single iteration” mentality is a

problem.

Adopting Lean methods requires adopting PDSA and systems thinking mentality. Will not yield good results any other way.

One of the simplest Lean tools is Five Whys. It’s intuitive and very powerful. Next time someone says “we want the web site like this”,

ask “why”. Facilitating Five Whys discussions takes some people skills. People may feel ashamed, uncomfortable, etc. but it’s not

about blaming anyone, it’s about learning and improving.



Your turn… Q&A(Thanks Marjukka for collecting the questions and comments.)

Q: What is the rationale behind “Some tools and Methods” illustration?

A: To spur discussion. The modeling is not at all perfect. It’s a collection of tools (maybe 1/3 of all the tools I found). It was a

challenge to fit more tools into this illustration. I picked tools most relevant for this presentation. Had to leave many good ones out…

And Kanban for example is equally good for business related task/project mgmt as it is for technical. Couldn’t draw it to cover the full

spectrum.

Q: Is The Five Whys really a tactical tool?

A: It can be used to solve both tactical and strategic problems. You are right. It was difficult to draw that to the illustration.

Q: When to use the specific tools so it makes most sense and impact (for example 5 whys, customer journeys etc. can cause even

business strategy changes)

A: Use of a tool may be in tactical context, but it can bring also strategic findings...

Q: When is it bad to use root cause analysis? E.g. It may lead to assume that there is only 1 root cause.

A: There are often more than one root cause. Five Whys for each “top level question” may help. Systems thinking as a basisi. 2018-04-21 @TomWexi #pcamphki


Wrapping Up


Great discussion. Thanks!


One Key Takeaway

TOOLS METHOD

HABIT

CONTINUOUS

IMPROVEMENT

https://balandor.fi/en

https://www.linkedin.com/in/tomweckstrom


https://balandor.fi/en

https://www.linkedin.com/in/tomweckstrom


References

● https://blog.hypeinnovation.com/the-10-methods-of-the-lean-startup● Youtube: Steve Blank on Customer Development: The Second Decade, https://www.youtube.com/watch?v=6t0t-CXPpyM● Steve Blank's slides on Customer Development, https://www.slideshare.net/venturehacks/customer-development-methodology-presentation● Alex Cowan’s: Venture Design Process, https://www.alexandercowan.com/venture-design/● Criticism

○ Anti-Lean mentioned in product management 2016 report■ https://productcoalition.com/2016-an-annual-report-for-product-managers-edc097fcdc17

○ https://hbr.org/2016/03/the-limits-of-the-lean-startup-method?utm_campaign=Pivot%2BProduct%2BHits&utm_medium=web&utm_source=Pivot_Product_Hits_100● Books

○ Crossing the Chasm, Geoffrey A. Moore, 1991○ What customers want, Anthony W. Ulwick , 2005○ The Four Steps to the Epiphany, Steve Blank, 2005○ Dealing with Darwin, Geoffrey A. Moore, 2005○ Running Lean, Ash Maurya, 2011○ The Lean Startup, Eric Ries, 2011, https://en.wikipedia.org/wiki/Lean_startup○ The Startup Owner's Manual, Bob Dorf & Steve Blank, 2012○ Managing the Fuzzy Front End of Innovation, Dornberger et al, 2012○ Ten Types of Innovation, Keeley et al, 2013○ Scaling Lean, Ash Maurya, 2016○ The Startup way, Eric Ries, 2017○ The Real Startup Book, https://realstartupbook.com/

● Background Photos: Pexels.com, Visual Hunt, and my own album

https://blog.hypeinnovation.com/the-10-methods-of-the-lean-startup

https://www.youtube.com/watch?v=6t0t-CXPpyM

https://www.slideshare.net/venturehacks/customer-development-methodology-presentation


https://productcoalition.com/2016-an-annual-report-for-product-managers-edc097fcdc17

https://hbr.org/2016/03/the-limits-of-the-lean-startup-method?utm_campaign=Pivot%2BProduct%2BHits&utm_medium=web&utm_source=Pivot_Product_Hits_100

https://en.wikipedia.org/wiki/Lean_startup

https://realstartupbook.com/


Extra Slides


Venture Design Process (Cowan)

Picture by Alexander Cowan


GOLEAN Customer Factory (and AARRR metrics)

Picture by Ash Maurya


Leanstack Innovation Management (Maurya)

Picture by Ash Maurya


Customer Development (Blank)


Investment Readiness Level (Blank)

Picture by Steve Blank(This wasn’t discussed, but is one great tool for startups and

investors.)

utilizing lean startup methods for exploring ideas · 2018-04-21 @tomwexi #pcamphki tom weckström...

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