“Utilizing Online Marketing for Office Furniture Dealers”

Speaker: Jason Kirby

Agenda

General information about online marketing Marketing online vs. offline The tools relevant to office furniture dealers

Emphasis on PPC, SEO, & Web Conversion

Wrap up About eBoost Consulting Q & A

Setting The

Expectation

WhatWhy How

WhatWhy How

Cost effective Brand enhancement Quick and easy to make changes Campaign results are traceable Instant and measurable ROI More effective than offline advertising

Marketing Online

WhatWhy How

Offline – Yellow page ads, outbound in print advertisements, and flyersOnline – Pay-Per-Click advertising

Advertising Over 14 Months

Offline Online

Total Cost $65,100.00 Total Cost $22,159.04

Total Leads 229 Total Leads 411

Conversion Rate N/A Conversion Rate 4.53%

Cost per Lead $284.28Cost per Lead $53.91

SAVING 81% PER LEAD

*Data retrieved from actual office furniture dealers in metropolitan areas

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$193.75$172.22

$310.00

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$244.74$221.43

$516.67

$422.73

$775.00

$310.00$332.14

$49.39 $42.28 $51.32 $36.18 $49.02 $39.95 $46.62 $43.27 $53.18

$124.90$110.84

$44.44$86.35 $84.26

Cost Per Conversion Comparison

OfflineOnline

Statistics on OFDA Members:

55.56% Are not tracking who is coming to their website 56.25% Do not have a way for potential leads to contact them 13.19% Do not show up in search results

Statistics based on a sample of 144 office furniture dealer websites *n=144

WhatWhy How

The Tools

Pay-Per-Click (PPC) Search Engine Optimization (SEO) Web Conversion Design Email Marketing Guerilla Marketing Call Tracking

Pay-Per-Click

What is Pay-Per-Click?

Pay only for traffic you receive Focus on specific geographic areas you serve Targets buyers that are late in the purchasing cycle Target keywords you can’t rank for with SEO Renting at rates based upon competition and ad quality

What Does PPC Mean To A Dealer?

Instant return on investment Exclusive leads Ability to target educational and health care establishments

25%

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Pay-Per-Click Lead Generation

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d*Data retrieved from actual office furniture dealers in metropolitan areas

Tips for PPC

Create ad groups that focus on attracting facility managers

Create a value proposition that solves a problem for a start up company in your ad

Search Engine Optimization

What is Search Engine Optimization?

Customers trust organic listings more than any other form of advertising

Takes 3-6 months to see results

Long-term investment with greatest long-term return

Requires intensive labor and persistence

What Does SEO Provide to Dealers?

Usually drives in 70% of traffic when optimized

Establishes credibility Competing sites not optimized Generate leads by listing

individual products to show up in search results

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SEO Leads & Cost Per Lead

SEO LeadsCost per Lead

*Data retrieved from actual office furniture dealers in metropolitan areas

SEO Tips

RANK FOR YOUR NAME Focus on local keyword modifiers Long tail keywords tend to convert Create individual pages for products

Web Conversion Design

What is Web Conversion Design?

The architecture of your website that persuades your customers to take action

Utilize design, images, and colors Understanding the F Pattern

Why is Web Conversion Important?

Customers don’t read everything you have to offer

Customers want information immediately

Get higher conversion rates Lower costs per lead

Tips For Web Conversion

Easy Navigation White space (no clutter) Conversion Forms Phone number on every page

Email Marketing

What is Email Marketing?

Most commonly known as the digital form of direct marketing

The fastest growing form of marketing Increases referrals and up sells Enhances your brand and company image

NOT SPAM

Is Email Useful for Dealers?

Keeps your brand top of mind Quarterly send outs Potential for referrals

Guerilla Marketing

What is Guerilla Marketing?

Unconventional advertising Relies on time, creativity, and man power to be successful

eBoost Way Consistent high converting posts Cost per lead usually below $20

Who is Guerilla Marketing For?

Used office furniture dealers Dealers that need to move inventory Ecommerce or national dealers

Call Tracking

What is Call Tracking?

Each visitor gets a unique phone number

Dynamically inserts phone numbers for different campaigns

Enables you to measure marketing efforts

Allows you to more effectively allocate your budget

Ideal for business B2B sales

Now You Know

WhatWhy How

Pay-Per-Click

Search Engine Optimization

Web Conversion

Call Tracking Email Marketing

Guerilla Marketing

What’s The Next Step…

1) Determine if your dealership can benefit from more leads.2) Establish a budget to obtain new leads.3) Investigate what tools will work for your dealership4) Begin campaigns5) Dominate your local competition

It’s Time to Get Started…

And we are here to make it easy

About

The Experts in the Industry

Team of marketing consultants Researching and optimizing for the last 4 years Produced over 20,000 leads Provide all of the services mentioned today Customer Persona White Paper

Thank You For Your Time

Presenter: Jason Kirby

Email: Jason@eboostconsulting.com Phone: (619) 567-3497

Website: http://www.OfficeFurnitureMarketing.com

Address:eBoost Consulting7125 El Cajon Blvd st. #5San Diego, CA 92115

www.OfficeFurnitureMarketing.com

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