utilizing social media for acquisition & retention
DESCRIPTION
How can you use Community building and Social to earn and keep customers without paying a ton of money. My presentation at Searchlove Boston.TRANSCRIPT
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Utilizing Social Media forCustomer Acquisition & Retention
Jennifer Sable LopezDirector of Community@jennita
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Customer Acquisition = $$?
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Title of presentation
How To Earn Customers via Social (without spending a shit ton of money)
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Optimize Social Sharing
@jennita #SearchLove
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Good, but basic.
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In-App Sharing
@jennita #SearchLove
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Getting better!
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Shareable URLs
@jennita #SearchLove
#Win
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Show some data
@jennita #SearchLove
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Now we’re on to something!
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“Pay” with a Tweet/Share
@jennita #SearchLove
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“Pay” with a Tweet/Share
@jennita #SearchLove
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Social Proof
@jennita #SearchLove
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Connect G+ to Adwords
@jennita #SearchLove
CTR #Win
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Facebook EdgeRank
@jennita #SearchLove
Not too shabby!
181 Likes45 Shares11 comments
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Try something new
@jennita #SearchLove
IMAGES FTW!
271 Likes91 Shares13 comments
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Pay For It $$$
@jennita #SearchLove
Le sigh.
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Uhm… Ask?
@jennita #SearchLove
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Uhm… Ask?
@jennita #SearchLove
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Title of presentationKEEP ALL THE CUSTOMERS
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Community.
ehem.@jennita #SearchLove
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Social Sign In
@jennita #SearchLove
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Super, Dumb, EASY
@jennita #SearchLove
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Social Sign In
@jennita #SearchLove
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@jennita #SearchLove
Use that info, to make it EASY
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Want them to contact you?
@jennita #SearchLove
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Can they find you?
@jennita #SearchLove
Phone, check.Email, check.Social, CHECK.
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Sometimes you gottatake it off Social
@jennita #SearchLove
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Examples
@jennita #SearchLove
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Wow Them!
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Save $$
No, Really.
@jennita #SearchLove
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Customer Service
@jennita #SearchLove
1st response = 9 hours
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@jennita #SearchLove
Can answer tweets withinminutes
Social Media Manager
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Empower the Manager
@jennita #SearchLove
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Title of presentationTEST All The THINGS
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O RLY?
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Yours *will* be different.
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Go forth…Acquire + Retain
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Thank You!
Jennifer Sable LopezDirector of CommunitySEOmoz@jennita