utilizing the trademark clearinghouse to protect your ... · utilizing the trademark clearinghouse...
TRANSCRIPT
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© 2013 MarkMonitor Inc.
Utilizing the Trademark Clearinghouse to Protect Your Brand from New gTLDs
March 27, 2013
Hosted by:
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Utilizing the Trademark Clearinghouse to Protect Your Brand from New gTLDs
� Moderator
Elisa Cooper
Director, Product Marketing, Domain Management
MarkMonitor Inc.
� Featured Speakers
Patrick M. FlahertyAssistant General Counsel, Trademarks and CopyrightsVerizon
Sanjiv SarwatePrincipal Legal Counsel, Trademarks and CopyrightsDELL
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Agenda
� About MarkMonitor
� New gTLD Landscape
� Trademark Clearinghouse Overview
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About MarkMonitor
� Largest and oldest corporate-only domain registrar
• ICANN-accredited since 1999
• 1+ million domain names under management including all 5 of the worlds most highly-trafficked websites
• First to combine Domain Management with Brand Protection
� Long-standing participation with ICANN
• Chair of Registrars Constituency
• Chair of the Business Constituency
� Committed to serving the needs of brand owners
� Acquired by Thomson Reuters in 2012
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New gTLD Landscape
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New gTLD Landscape
� New gTLD Program significantly changes the Internet landscape
� New TLD types
• Brands
• Community-based
• Geographical
• Open Generics
• Closed Generics
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“Reveal Day” Statistics
� 1930 Applications (1409 Unique Strings) • 1179 Uncontested Applications• 751 Contested Applications (Representing 230 strings)
� 652 .Brand Applications• 40% of Fortune 100 applied
� 116 .IDNs (Internationalized Domain Names)
� Geographical distribution of applicants• 911 from North America• 675 from Europe• 303 are from Asia-Pacific• 24 from Latin America and the Caribbean• 17 from Africa
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Total Applications by Type
Standard,
1144, 59%
Brand, 652,
34%
Community,
68, 4%
Geographical,
66, 3%
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652 .Brand Applications
7
20
22
24
26
35
36
43
46
49
56
71
72
77
0 10 20 30 40 50 60 70 80 90
“Apparel”
“Luxury”
“Pharma”
“CPG”
“Travel”
“Retail”
“Insurance”
“Auto”
“Services”
“Online”
“Manufacturing”
“Financial”
“Media”
“Technology”
Number of Applications
Secto
r
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Most Highly Contested Strings
Number of Applications
Applie
d-f
or
gT
LD
.
0 2 4 6 8 10 12 14
.DESIGN
.MOVIE
.MUSIC
.BLOG
.BOOK
.LLC
.SHOP
.ART
.HOME
.INC
.APP
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Top 10 ApplicantsN
um
be
r o
f A
pp
lica
tio
ns
307
101
76 7054
26 2614 14 13 13 13
0
50
100
150
200
250
300
350
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New gTLD Timeline
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Trademark Clearinghouse Overview
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Trademark Clearinghouse (TMCH)
� Central repository of authenticated trademark information
• Primarily used to support pre-launch Trademark Claims and Sunrise Registrations and Dispute Resolution Policies
� The standards for inclusion are as follows:
• Nationally or regionally registered word marks from all jurisdictions
• Any word mark that has been validated through a court of law or other judicial proceeding
• Any word mark protected by a statute or treaty in effect at the time the mark is submitted
• Other marks that constitute intellectual property
� Ability to also include up to 50 previously abused
domains associated with a validated record in the TMCH
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Trademark Clearinghouse Purpose
� Enables Trademark Owners To
• 1) Receive notification (Claims Service) when exact-match domain name registrations are made for first 90 days of general availability
• 2) Register their trademarks as domain names during so-called Sunrise Periods
� Does NOT
• Prevent registrations or block others from registering trademarks as domain names
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Benefit 1 of TMCH: Trademark Claims Service
� If a domain is submitted for registration and is an identical
match to a mark in the TC, the Trademark Claims service
will provide notification to the prospective registrant that:
• The mark is included in the Trademark Clearinghouse
• The prospective registrant understands this
• The use of the requested domain name will not be infringing
� Applicable in the first 90 days of general registration only
� If the domain is registered, the rights owner is notified
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Benefit 2 of TMCH: Sunrise Registrations
� Sunrise registration periods provide rightsholder with priority
registration
� Assuming that eligibility requirements are met, Sunrise
Registrations must be made available to all trademark holders
in the Trademark Clearinghouse
• Must show “Proof of Use” to qualify
� Additionally, notices will be provided to all trademark holders
in the Trademark Clearinghouse if someone is seeking a
sunrise registration
• Conflicts that arise may be subject to a Sunrise Dispute Resolution Policy (SDRP)
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Trademark Clearinghouse Data
� Required data• Mark• Holder• Holder Type• Mark Type• Jurisdiction• Application Number• Registration Number• Application Date• Registration Date• Expiration Date• Goods and Services Class Number• Goods and Services Description• Uploaded Documents
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Matching Rules
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Acceptable Examples of “Proof of Use”
� Labels, tags, or containers from a product
• This provides a physical indication that a product is available for use or access by consumers
� Advertising and marketing materials (including brochures,
pamphlets, catalogues, product manuals, displays or signage,
press releases, screen shots, or social media marketing
materials)
• This is meant to show that the rights holder is communicating to consumers that a product or service has a particular source
� Links, copies, or photographic submissions will be acceptable
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Unacceptable Examples of “Proof of Use”
� Inclusion of a mark in a domain name• Registration of a domain name does not provide an indication that
there is a good or service being offered to consumers
� Email messages • Private communications do not provide evidence of a product or
service generally available to consumers
� Licenses to use a mark or applications for business licenses that include the mark as part of the business name • These would provide an indication that an entity is preparing to
use the mark, but does not constitute a demonstration that the mark is being used
� Business cards • Business cards for an individual do not provide an indication that
there is a good or service being offered to consumers in connection with the trademark
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What benefits do you see in using the TMCH?
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What should brand owners understand about the TMCH?
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How will you make use of the TMCH?
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How will you determine which marks to register in the TMCH?
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How will Verizon handle enforcement issues using the TMCH?
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What is Verizon doing to prepare for the launch of the TMCH?
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How does DELL anticipate the TMCH affecting operation of their own TLD?
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Q&A
� Moderator
Elisa Cooper
Director, Product Marketing, Domain Management
MarkMonitor Inc.
� Featured Speakers
Patrick M. FlahertyAssistant General Counsel, Trademarks and CopyrightsVerizon
Sanjiv SarwatePrincipal Legal Counsel, Trademarks and CopyrightsDELL
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Thank You!
� For information on MarkMonitor solutions, services and
complimentary educational events:
• Contact via email:
• Visit our website at:
www.markmonitor.com
• Contact via phone:
US: 1 (800) 745 9229
Europe: +44 (0) 203 206 2220