UWA Centenary

briefing

Web solution

The project

3 components

– 100 treasures– UWA timeline– UWA contributions to the community over 100 years

Alignment

– UWA Public Affairs operational priority

– To advance knowledge at the highest international standards

– Internationally focussed and technologically innovative

The experience

Our challenge is to address user experiences around

- Timeline- Treasures- People and their stories- Contributions to the community- Participation

Defining the user experience

visibility

orientation

interactionextension

reputation

retention

Key elements and audiences

past

presentfuture

present future past

Key elements and audiences

alumni

staff &students

community

present future past

David Glynn graduated from UWA in 1983. David is an active and well regardedmember of the alumni network. Based in Brisbane he regularly returns to Perth to visit friends and family. He usually tries to align his visits with alumni events.

present future past

David receives his latest copy of Uniview. He browses through and reads a great article about the centenary plans and UWA treasures. He sees that treasures are available to view online and notes the centenary web address. Later that evening he goes online to visit the centenary website.

David is presented with the centenary homepage and immediately recognises an image of the ‘Black stump’ in the ‘treasure in focus’ promo. He clicks on the image and is taken to a page displaying a large, high-quality image of the stump. He zooms into the image and moves it around on his screen. Two smaller images are located next to the black stump. He clicks on the first and watches a short narrated video about the stump. He clicks on the next image and is presented with an interactive map showing the location of the stump on campus. He recalls waiting to meet his (now) wife Julie for their first date outside the Octagon theatre.

David wants to view some more treasures and sees that he has an option to either view a complete list or explore the treasures timeline. He clicks on the timeline link and is presented with a timeline and slider which he clicks and drags to manipulate the timeline from 1911 forward to 2013. As the timeline moves, thumbnails of treasures, notable alumni and other milestones are displayed at the relevant date. David sees an image of Australia II in Nov 1983, clicks to reveal more info and recalls the America’s Cup victory and the euphoria around campus.

visibility

orientate

interact

Thinking about the campus, David clicks on the ‘campus memories’ link and is presented with a graphical, interactive representation of the UWA campus. David navigates to an image of Hackett Hall. He’s not sure if he can click on it or not so moves his mouse over the image. He discovers hotspots on the image that reveal short, concise memories from past and current students and staff.

A ‘centenary subscription’ link catches his eye. He clicks on it and is presented with a short form – he adds his name, email address and email verification and clicks submit. A thank you message is displayed, David closes his web browser and logs off his PC. He turns off the light in the study and heads to bed. Three weeks later David receives an email informing him that a new treasure has been added online – he clicks through to view the new ‘treasure in focus’.

retain

extend

Experience: status, recollection, reflection

Lee-Anne is a second year student, reading for a Bachelor of Education. She’s from Como and lives at home with her parents and 15 year old brother.Lee-Anne’s lectures are held in the education block, but she loves spendingtime on the main campus.

present future past

Lee-Anne receives an ‘all students’ email from the Office of Development informing her that the new Centenary website has been launched. Later that day Lee-Anne visits the UWA homepage, notices the centenary promo image and clicks on it.

Lee-Anne is presented with the centenary homepage. She scans the page and clicks on the ‘campus memories’ link. Lee-Anne is presented with a graphical, interactive representation of the UWA campus. Lee-Anne clicks on an image of the education block and notices hotspots on the image. She moves her mouse around to reveal ‘memories’ from current and past students and staff. Lee-Anne notices the ‘submit a memory’ button but ignores it, concentrates instead on the image depicting the campus layout and clicks on the tropical grove.

Lee-Anne reveals more memories by moving her mouse over multiple hotspots on an image of the grove. She then clicks onto an image of the colonnade and reveals more memories. Lee-Anne recalls sheltering there from the 2010 hail storm and clicks on the ‘submit a memory button’. She is presented with a short form, enters her email address, leaves the optional name field empty, enters her memory and clicks submit. A thank you message is displayed, reminding her that all submissions are moderated prior to publication.

visibility

orientate

interact

Lee-Anne clicks on an image of the physics block and notices a snippet of content about the supercomputer project. Lee-Anne has heard of the project but never really understood what it’s about, so she clicks on the supporting video console and watches a 3 minute film about the project. Lee-Anne then leaves the site to check her Facebook account.

A couple of days later Lee-Anne receives an email from the centenary website thanking her for posting her memory and confirming that it has been published to the colonnade image. The email contains a link to the image so she clicks on it and reveals her ‘memory’. Lee-Anne clicks on the ‘share this memory’ link. A free text field is presented – Lee-Anne adds her best friend’s email address and clicks submit …

retain

extend

Experience: connection, discovery, participation

Annabelle is in year 7 at Redwood primary school. Her teacher Mrs Evans has developed a project called ‘how we see the world’. The class are using variousresources to gather information about the project.

present future past

Previously, Mrs Evans received an email from UWA (via the school principal) highlighting the centenary website and the potential for incorporating content and tools into educational topics. Mrs Evans has put together a learning plan based on some of these resources and has engaged the class with the new project.

Mrs Evans includes the web address for the learning resources section of the site in the project ‘handy websites’ information sheet. Working at one of the classroom PCs, Annabelle enters the web address into her browser and is presented with a webpage. A promo image for ‘100 contributions’ stands out. Annabelle clicks on the image and is presented with an image carousel of UWA contributions from through the years.

Annabelle clicks through the carousel and clicks into an image of the supercomputer project. The computer visualisation images look interesting and she downloads some images for use in her workbook. Mrs Evans suggests that Annabelle watches the accompanying video, which she does with a couple of classmates.

They have some questions that Mrs Evans can’t answer, but she suggests they follow the links to WASP website to find out more.

visibility

orientate

interact

After the lesson Mrs Evans navigates to the resources for teachers area of the centenary site and registers her interest for a class visit to UWA. Six weeks later the class are on campus and (as proposed by Mrs Evans) Annabelle and her friends get to meet some of the supercomputer project team.

Ten years later, Anabelle is at college working on a local history assignment. Using a search device she arrives at some of the UWA ‘campus memories’ digital content and re-uses Lee-Anne’s hail storm memory to add a sense of time and place to her essay. She recalls the class trip to UWA, meeting the WASP project team and then spends some time browsing through the UWA 100 contributions content.

retain

extend

Experience: discovery, inspired, engaged

The project

3 components

– 100 treasures– UWA timeline– UWA contributions to the community over 100 years