uwic professorial and inaugrallecture series2010/11

2010/11

in association withEclipse printing

UWICProfessorial

and InauguralLecture Series

UNIVERSITY OF WALES INSTITUTE, CARDIFF ATHROFA PRIFYSGOL CYMRU, CAERDYDD

Lecture Booklet 2010/11:Layout 1 07/09/2010 14:21

01 lecture series 10/11 uwic.ac.uk

Bring back the blackboard: Who needs ICT in education?

Wednesday 20 October 20105.45pm for 6pm startCardiff School of Management, UWIC,

Llandaff Campus, Western Avenue, Cardiff

Professor Gary Beauchamp /Cardiff School of Education, UWIC

It was a relatively short time ago that Information and Communications Technology (ICT) took itsplace on the curriculum of schools. As well as becoming a subject in the curriculum, ICT hasbecome an important tool and resource for both teachers and learners of all ages. As part of thisdevelopment, teachers have to develop practical ICT skills both during their training andthroughout their career. As hardware and software develop, the skills required change and canbecome outdated very quickly. What changes less quickly, but is arguably more important, is thepedagogic thinking which underpins the use of ICT in educational settings.

The introduction of technology, especially the interactive whiteboard (IWB), into the classroom,has allowed greater access to, and use of, ICT by learners. This has led to greater autonomy forpupils and the potential for a range of pedagogic interactivity with ICT resources, as well asbetween teachers and pupils and between pupils. The nature of these interactions, who makesdecisions about allowing them and how they are different from more traditional (but notnecessarily less effective) interactions will be examined in this lecture. ICT can offer a range ofunique features to educators and learners, which are not available using other means. ProfessorBeauchamp will consider how and when ICT can be effective in learning and teaching and, morefundamentally, if it is needed at all?


Exercise and the heart: Lessons from Pheidippides and Da Vinci

Wednesday 26 January 20115.45pm for 6pm startCardiff School of Management, UWIC, Llandaff Campus, Western Avenue, Cardiff

Professor Rob Shave / Cardiff School of Sport, UWIC

If some exercise is good for the heart, is morebetter? Exercise is often promoted as the panaceafor cardiovascular disease. However, from as farback as 450 BC and the legend of Pheidippides, ithas been suggested that exercise may bedetrimental to cardiac function and in extremecircumstances may even result in death. Despitesignificant advances in medicine, and specificallyimaging technology, we know little more aboutthe underpinning mechanics of cardiac functionthan was illustrated by the studies of LeonardoDa Vinci in the early 16th Century. In hisinaugural lecture Professor Shave will drawupon previous work and ongoing studiesat UWIC to explore the intricatemechanics of cardiac function andspecifically the influence ofexercise and ultra-enduranceexercise upon the heart.

uwic.ac.uk lecture series 10/11 02



Laughing all the way to the ballot box: Humour and satire in electioneering

Wednesday 9 February 20115.45pm for 6pm startCardiff School of Management, UWIC, Llandaff Campus, Western Avenue, Cardiff

Professor Russell Deacon /Cardiff School of Education, UWIC

Politics is often seen as aserious business with fewopportunities for humour. Weare often reminded of the factthat we should never discussthe issues of politics or religion,so as not to cause offence.What people are not aware ofis the fact that both humourand political satire have beenpart of electioneering since thefirst modern elections wereheld in Wales in 1868.

Professor Deacon’s lecturecharts some of the uses ofhumour both intentional andunintentional throughoutWelsh and British electionssince the nineteenth century.He explores the use ofhumorous leaflets, posters andelection addresses withexamples also drawn fromWelsh political folk heroes suchas David Lloyd George andAnuerin Bevan. Professor

Deacon also draws on morecontemporary examples,namely unintentional humourduring the process ofelectioneering or referendumsduring the last few decades. Inparticular he explores the useof the political joke in electoralcampaigns.

What you will discover is thatpolitics really is a ‘funny oldgame’.


Art and the conscious mind

Wednesday 23 March 20115.45pm for 6pm startCardiff School of Management, UWIC, Llandaff Campus, Western Avenue, Cardiff

Professor Robert Pepperell /Cardiff School of Art & Design, UWIC

There are two features of ourcondition so unique and souniversal they almost define whatit is to be human: we make worksof art and we have self-consciousminds. What is the connectionbetween art and the consciousmind? What can discoveries inneuroscience tell us about theway we understand art? Whatcan art reveal about the consciousmind, and perhaps the nature ofexistence itself? These are someof the questions addressed in thisinaugural lecture.

The last decade or so has seen anumber of eminent scientistsproduce books about art and itsrelationship to the brain,perception, vision andconsciousness. In this lectureProfessor Pepperell will considerthese questions from theperspective of a practising artistand theorist who has collaboratedin

neuroscientific experiments andintervened in debates inconsciousness studies. In doingso he hopes to reveal the novel,substantial and largelyoverlooked contribution artistscan make to our understanding ofthe way we perceive andconceive the world.




What’s a fair price? The case of price decay in the DVD market

Wednesday 4 May 20115.45pm for 6pm start

Cardiff School of Management, UWIC,


Professor Mark Goode / Cardiff School of Management, UWIC

There is considerable evidencethat there is a positiverelationship betweenconsumer’s perception of a fairprice and their level ofexpenditure. Furthermoreconsumers tend to spend moremoney with retailers if prices areconsidered to be fair orreasonable (examples includesupermarkets andwww.amazon.com). Previousresearch has shown that formany managers cost is still theprimary factor in pricingdecisions, with demand relatedaspects, sales and competitor’sactivities also being widelyconsidered. However qualitative aspects such asmotivation, perception and

attitudes of consumers are lessimportant considerations andoften ignored.

In a market such as DVDs, thisleads to a wide chasm betweenretail prices and prices thatconsumers consider fair. Thegap between retail prices andconsumers’ perceived fair priceswidens as DVDs grow older –for the consumer these DVDsare of lower value since they lack the ‘novelty’ factor of newerfilms. For consumers, DVDsundergo a rapid perceived decay in value and with that, ofperceived fair price. This pricedecay is not reflected in retail prices.

Furthermore, consumerexpectations are also influencedby sale promotions such as‘bargain bins’. If some olderDVDs are sold off at very lowprices or are even given away forfree in the Sunday newspapers,the much higher prices of olderDVDs for regular purchasecontravene customer’s mentalreference prices for older DVDs.This situation has severalconsequences. As a digitalmarket, profits in the DVDmarket are seriously threatenedby piracy, and one of the knownfactors which impact on piracy isprice. This lecture will discussprice decay in the DVD market,which appears to follow theharmonic series.



‘Anecdotes from the Portofino Lounge…Photomontage, Punk Rock, Jo Orton, and Blackpool’

Wednesday 1 June 20115.45pm for 6pm start

Cardiff School of Management, UWIC,


Professor David Ferry /

Cardiff School of Art & Design, UWIC

In the early 1990s David Ferry began making art works by altering and defiling existing publishedbooks, this project has now grown into an alternative library depicting the British Isles in ways neverintended for the general tourist or geographical interest.

In this lecture Professor Ferry will consider his early visual and social recollections of the seaside townof Blackpool to his entering the London art school scene of the Punk Rock years. He will describe howthese distinct and powerful influences have helped shape a particular character to his art works.



Academic profiles

Professor Gary BeauchampProfessor Gary Beauchamp is Director of Research for CardiffSchool of Education and a Professor of Education. After many yearsworking as a primary school teacher, Gary moved into highereducation as a lecturer at Swansea University. He becameProgramme Director for the primary PGCE course as well aslecturing in primary science, music and education and professionalstudies. He also taught on a range of MA modules and supervisedresearch students. He moved to fulfil the same duties with SwanseaSchool of Education before taking the post of Programme Directorfor the BA (Hons) Educational Studies degree at UWIC in 2007.

Professor Beauchamp’s research interests focus on four main areas:ICT in education, primary education, music education and primaryschool science education. He has published widely in academic andprofessional journals, as well as being involved in funded researchprojects. He has served as external examiner for many universities,is an Additional Inspector for Estyn and Chair of Governors in alocal primary school. In his spare time he conducts a large (200children) county junior schools' orchestra for children aged 8-11years.

Professor Rob ShaveRob Shave is Professor in Sport and Exercise Physiology at CardiffSchool of Sport. He has published widely, in both sport scienceand mainstream medical journals, in the field of sports cardiology.Prior to pursuing his academic career Professor Shave worked asan applied scientist at the British Olympic Medical Centre helpingto prepare athletes for Olympic competition. He continues tocombine his research interests with the applied world through hisrole as co-organiser of the annual London Marathon Science andMedicine Conference.



Professor Russell DeaconRussell Deacon is Professor of Contemporary Welsh PoliticalHistory in the Department of Humanities, Cardiff School ofEducation. He has published widely on Welsh political history andpolitical devolution. His work on devolution and political historyhas been published by a number of academic presses includingEdinburgh University Press, Manchester University Press and mostrecently Pearson/Longman. Professor Deacon has most recentlypublished ‘A History of Welsh Liberalism’, by Welsh AcademicPress. This is the first history of the Liberal Party in Wales. Prior toemployment at UWIC, Professor Deacon worked in the EuropeanAffairs Division of the Welsh Office and also served onsecondment between 1999-2000 in the setting up of the researchoffice of the Welsh Liberal Democrats at the National Assembly forWales. From 2007 Professor Deacon has been chair of the BritishLiberal Political Studies Group. He also sits on a number of otherbodies including the Welsh Political Archives of the NationalLibrary of Wales, Liberal History Group and Wales EuropeanCouncil. Professor Deacon has also undertaken considerableresearch on student mobility and the ERASMUS programme. Aspart of this programme he has guest lectured in political history atuniversities in Belgium, Bulgaria, Cyprus, Germany and Portugal.

Professor Robert PepperellRobert Pepperell PhD studied at the Slade School of Art, London.Throughout the late 1980s and 1990s he exhibited numerousinnovative electronic works, including at Ars Electronica, theBarbican Gallery, Glasgow Gallery of Modern Art, the ICA, andthe Millennium Dome. He has published three books, ThePosthuman Condition (1995/2003/2009), The PostdigitalMembrane (with Michael Punt, 2000), Screen Consciousness(with Michael Punt, 2006), as well as many articles, reviews andpapers for journals and magazines, including collaborativescientific papers on neuroscience and perception. He is currentlyProfessor of Fine Art and Head of Fine Art at Cardiff School of Art& Design, a member of the Consciousness and ExperientialPsychology section of the British Psychological Society, theAssociation for the Scientific Study of Consciousness, and aFellow of the Royal Society of Arts. From 2000-2008 he was anAssociate Editor for the reviews section of the journal Leonardo.He exhibits regularly.

www.robertpepperell.com


Professor Mark GoodeDr. Mark M. H. Goode is Professor of Marketing at Cardiff School ofManagement, and holds a distinguished teaching award fromSwansea University. Mark has two degrees in Economics and a PhDin Marketing, he has held posts at Cardiff University, SwanseaUniversity and UWIC. His main research interests lie in the areas ofconsumer behaviour, particularly towards modelling consumersatisfaction, loyalty and servicescape. He has published over 40academic papers in a wide range of journals including theprestigious ‘Journal of Retailing’. He is also the Director of theExecutive MBA at UWIC and has acted as a consultant to many localfirms and published a book entitled ‘Quantitative Methods inMarketing Management’ (John Wiley, 1998).

Professor David FerryDavid Ferry’s altered books and original prints create a rare and veryindividual footprint in the context of contemporary graphic imageryand bear witness to the influences of John Heartfield and the classicphotomontage tradition.

Ferry's work is in many international and museum collections,including, The Ashmolean Oxford, The Art Institute of Chicago,Museum of Modern Art ,New York, The Victoria & Albert Museum,M & C Saatchi, London, The Strang Collection, University CollegeLondon & the Universities of Oxford, Southampton, Vermont andWest of England, Bristol. He was a former recipient of a Pollock /Krasner major arts award. He won the Bronze Medal at the FirstInternational Book Arts Competition held in Seoul, Korea in 2004.

Since leaving the Slade School of Fine Art, University CollegeLondon, in 1981, he has exhibited in many internationalcompetitions and major exhibitions. His recent solo exhibition washeld at the Woodfinch / SimonFinch Rare Books Gallery in Mayfairin 2010.

He was former Head of Division of Fine Art at the WinchesterSchool of Art. Prior to that he was Associate Professor at the LongIsland University, New York, and former senior lecturer at the KentInstitute of Art and Design in Canterbury.



Booking form

The University of Wales Institute, Cardiff (UWIC) engages in researchthat is at the interface of new knowledge creation and itsapplication. The research, therefore, has direct application inbusiness, industry, the professions and the community at large.

To be a part of these unique insights into research at UWIC, please complete the following form and send it to: Jill Doran, PR & Events Assistant, Communications and Marketing, UWIC,Llandaff Campus, Western Avenue, Cardiff CF5 2YB

tel: 029 2041 6053 email: [email protected]

Alternatively, visit: www.uwic.ac.uk/lectures to complete our online form.

I am interested in the following lectures:

Wednesday 20th October 2010 Professor Gary Beauchamp

Wednesday 26th January 2011 Professor Rob Shave

Wednesday 9th February 2011 Professor Russell Deacon

Wednesday 23rd March 2011 Professor Robert Pepperell

Wednesday 4th May 2011 Professor Mark Goode

Wednesday 1st June 2011 Professor David Ferry

Please reserve seats for each stated lecture.

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