ux 101 by ruthless ux

Download UX 101 by Ruthless UX

Post on 09-Feb-2017

160 views

Category:

Technology

1 download

Embed Size (px)

TRANSCRIPT

Slide 1

UX 101- A doers guide to UX

Mentored By | Shaheena Attarwala - Head of Design @ Wigzo Technologies

About Speaker

UX Consultant

Currently Head of Design at Wigzo Technologies

Founder PurpleCube Design Studio (2009 - Present)

Ex - Designer BookMyShow(2009) and Shaadi.com(2012)

Ex - Co-founder & Design Head at Truss Networking(2014)

UX Blogger at www.RuthlessUX.com

@RuthlessUx

designs@purplecube.in09892777897

UI - Interface Elements UX- How a user gets. from point A to point B.

There are a very few known techniques that can precisely and consistently shape a good uxKeep it simple / Relate to things people used to/ Learnt it anecdotally / via Experiment

Beauty is secondary

Utility Comes first | Beauty is secondary

masochistic teapot

Users resist change

E.g. Digg did a major UIchange and had a massiveuser exodus. One Week>Digg3.0>DiggApocalypseTimeline changes / Homepage changes

Stage changes | Beneficial for your company

Users resist change

Fool them slowly rather than quickly

Make users feel smart (Salt&Pepper Rule)

Don't hide things in complexity in design.

Dont take the liberty to go so wrong

Do basics right!

Dont reinvent the wheel - Familiarity = Quick Learning

Familiarity in design makes for faster learning.

4 step to build a Good UX

Be Specific - Narrow it downBuild Accurate TestSimplify

Be Specific

Speeds up design and development time {Agile} Just get it out there2.Building. Just start building. 3.4.

Guides testing (Collecting data. Get all the data about how your user is using the app and

analyze it. )

5.Gives marketing individuals early insight into user acquisition strategies6.

Narrow down number of variables for testing. Simplify. Simplify based off the data you're

collecting.

7.Saves Money8.

Keep Vision of Dream separate from NOW. Pick one Go with it! Focus on Now!Pick one go with it

1.Narrow down to your exact target users and focus on doing well there. Make your scope very specific (specifically your first adopters) e.g. Amazon started as an online marketplace for new books. Google was only search.

Why Focus?

Pick one go with it! Killing with one thing and then grow!

Who are you?

Make it easy for people to identify with your brand

User Personas

Sketch out what your users are like

Build - Define User Journey

Iterate. Speed is the king

User Personas

Identify Journey

Solve Journey problems and errors

Identify loopholes

Identify use cases

Identify dead ends and escape hatch

Stop Thinking!Keep Building! Keep Iterating!Speed is the king!Iteration is the King!

Tools

The Right Way To Do Innovation: Fail Early, Fail Fast, Learn Cheaply

With smartphones becoming ubiquitous, especially among the educated urban upper-middle class Indians, Myntra was betting that its customers would accept the loss of the web option in return for greater user experience

Understand Users! Do research!

May 2015Mobile accounts for 70-80% ofe-commerce traffic today.Forcing users to download theapp and shutting out rivals.Within 9 months reopened its mobile site

Majority of our daily media interactions are screen based

Flipkart is not going completely app-only. It has reintroduced a mobile web option - something it had discontinued in March. 2015Amazon quickly took advantage. Thanked consumers for making it the most visited ecommerce site in India.Billion Day sale

Browsing on the desktop is much more easier than on mobile app

Sorting and applying filters may be difficult on app

No more choices, you are just trapped

Mobile device and mobile internetlimitations

Competitors are on Multiple platforms, user may switch easily

@RuthlessUx

Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012

Majority of our daily media interactions are screen based

Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012

Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012Computers keep us productive and informed

Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012Smartphones keep us connected

Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012Tablets keep us entertained

Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012Sequential - There are two modes of multi-screening

www.RuthlessUx.com

Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012Sequential screening is common &mostly completed within a day

Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012Smartphones are the most commonstarting place for online activities

Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012PCs are most often a starting point formore complex activities

Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012

www.RuthlessUx.com

Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012Smartphones allow us to shopat home or on-the-go

Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012Spontaneity plays a major role in shopping

Spur-of-the-moment vs. Planned shopping

Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012We often move from one screento another while shopping

www.RuthlessUx.com

Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012Consumers take a multi-device path to purchase

Learning your users to increase user base

It is also clear that Tinder is trying to position itself as much more than just a hookup app.

People are never going to learn enough.People are never going to be beginners.People will always be learning.-Allan Cooper

Make it simple enough. Discoverability is a great tool for learning.Humans are hardwired and naturally intuitive to things that resonate totheir gut

Good idioms are learnt easily

https://www.heromotocorp.com/en-in/reach-us/product-enquiryUSER ONBOARDING

www.RuthlessUx.com

www.RuthlessUx.com

https://www.heromotocorp.com/en-in/reach-us/product-enquiryDESIGN THINKING

Design thinking is a user-centered approach toproblem solving.Empathy is key.

https://www.heromotocorp.com/en-in/reach-us/product-enquiryGmail introduced Labels

Huge dataIrrelavantfoldersEventually search becomes inevitable

Visual Feedback

Guide users | Help | Intervene

Miss Universe 2015

Photo Courtesy: http://www.rickshawchallenge.com/wp-content/uploads/2016/02/money.png

Good Information Design

Public Adaptability

Govt Sites | Public Utility Machines

Public Adaptability

Govt Sites | Public Utility Machines

Photo Courtesy: http://www.thehindu.com/multimedia/dynamic/01606/TH03_METER_1606190f.jpg

Public Machine Designs

Public Place Design - Doors

Public Place Design - Doors

Doors do not need an instruction manual they should simply be KISS Keep it Simple andStupid

Doors do not need an instruction manual they should simply be KISS Keep it Simple andStupid

Public Place Design - Washroom

Objects of Daily usage

Keep innovating - The foreplay of AI and User Experience

THANK YOU!!!

http://www.theuxploration.com

To be in touch +91 22 6132 1000uxploration@techved.com

To Stay Tuned https://www.facebook.com/groups/uxploration/

http://www.meetup.com/User-Experience-Design-Meetup/