UX and Semantic web UXCamp London 2014

Download UX and Semantic web UXCamp London 2014

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<ul><li><p>!Nurgul Karadeniz Interaction Designer - Ustwo UX Camp London 2014</p><p>UX ANDSEMANTIC WEB</p><p>@nurdeniz @ustwo</p></li><li><p>AGENDA Punk </p><p>Big &amp; Bold </p><p>Beautifully Clean</p><p>!</p><p>About Semantic Web </p><p>Semantic Web and UX </p><p>Semantic Web Project </p><p>Now and Next</p></li><li><p>WHAT IS SEMANTIC WEB?</p></li><li><p>An extension of the current Web that provides an easier way to find, share, reuse and combine information more easily. ! !</p><p>Transforms web of document into web of data </p><p>Gives data well defined meaning </p><p>Enables users, computers and devices to work in cooperation</p></li><li><p>Program Pages</p><p>BioNews</p><p>CURRENT WEB SEMANTIC WEB</p></li><li><p>WHY</p></li><li><p>USERS</p><p>I know exactly the penguin </p><p>resource I need, I just want to find </p><p>it again. </p><p>Known</p><p>Known</p><p>OR </p><p>I need something about Penguins. </p><p>Known</p><p>Unknown</p><p>OR </p><p>I need something about those funny tuxedo </p><p>birds... What are they called </p><p>again? </p><p>Unknown</p><p>Known</p><p>I have absolutely no idea what I </p><p>need. </p><p>OR </p><p>Unknown</p><p>Unknown</p></li><li><p>HOW</p></li><li><p>CURRENT WEB SEMANTIC WEB</p></li><li><p>SEMANTICWEB THINGS AND RELATIONS</p></li><li><p>MORE RELATIONS </p></li><li><p>USERS AND WEB !</p><p>Punk </p><p>Big &amp; Bold </p><p>Beautifully Clean</p><p>!</p><p>Search Results </p><p>Page Browsing </p><p>Auto curated pages </p><p>Recommendation </p><p>More Links</p></li><li><p>How Semantic Web works with UX </p><p>SEMANTIC WEB </p><p>UX PROCESS</p><p>Discovery User Research Interaction Design Visual Design Usability Evaluation</p><p>Linked Data Ontology</p><p>RDF</p><p>FOAF Development</p></li><li><p>CASE STUDY</p></li><li><p>BBC Project !People Places AND Events Things</p></li><li><p>People Places AND Events Things</p></li><li><p>!</p></li><li><p>People</p><p>Events</p><p>Things</p><p>Places</p><p>Related Events</p><p>Related People</p><p>Related Things</p><p>Related Places</p><p>People Places AND Events Things</p></li><li><p>!</p><p>Understanding Relationships Christmas day Charlie Chaplin died Christmas - Religion </p><p>Level of information needed </p><p>Project Boundaries</p><p>ChallengesPeople Places AND Events Things</p></li><li><p>!</p><p>Defined Relationships </p><p>Linked Data </p><p>Ontologies &amp; RDF </p><p>Development </p><p>ResultsPeople Places AND Events Things</p></li><li><p>UX AND SEMANTICWEB </p><p>Learnings</p><p>Semantic web technology offers methodologies that help information to be more structured and easy to discover. !</p><p>In more UX terms, it supports ongoing user journeys, provides seamless interactions across different domains.</p></li><li><p>CONSPROS</p><p>Level of information required at concept phase !Concepting for different users e.g. cultural stereotype !Extensive IA and Analysis required to spot edge cases !Cost </p><p>Easy to discover content !Guided navigation* !Presents structured information !Multiple ways of accessing information !Opportunity to crete intelligent service </p></li><li><p>CURRENT USE </p><p>WEB GIANTS AND SOME FIRMS</p></li><li><p>FUTURE USE !!CLIENTS AND AGENCIES</p><p>!</p><p>Decision support applications </p><p>Personalised insurance policy </p><p>Healthcare </p><p>Smarter Patient - Doctor/Hospital allocation </p><p>Advanced recommendation </p><p>Flight Tickets shows rainfall on your arrival </p><p>Better searching and filtering </p><p>Go on holiday to the safest destination </p><p>!</p></li><li><p>Improve Services !!CURRENT AND FUTURE</p><p>Show me only rooms with mountain view and close to Turin station.</p></li><li><p>Improve Services !!SMART SEARCH</p><p>I want to cook something that easy to digest. I am looking for ingredients</p></li><li><p>Improve Services !!ONLINE MORTGAGE ASSESSMENT </p><p>I am getting mortgage from Lloyds what rate would Barclays offer me?</p></li><li><p>MY VISION !!WEB OF THINGS AND USERS</p><p>!</p><p>Improves Web and Experiences </p><p>More online service design </p><p>Auto curated web pages </p><p>Better personalization </p><p>Changes web infrastructure </p><p>Improves communication between computers, connected devices and users. </p><p>!</p><p>!</p></li><li><p>UX AND SEMANTIC WEB !by @nurdeniz @Ustwo</p><p>Punk </p><p>Big &amp; Bold </p><p>Beautifully Clean</p><p>References Article: Too much information? Improving user experience of semantic web http://www.publishingtechnology.com/2011/03/user-experience-semantic-web/ </p><p>Bing vs. Google - http://www.entrepreneur.com/blog/224639 </p><p>Duane Degler - Design for Semantic Web, Design for Context www.designforsemanticweb.com/ </p><p>Crowdsourcing, citizen sensing and sensor web technologies for public. http://link.springer.com/article/10.1186%2F1476-072X-10-67/fulltext.html#Fig11_459 </p><p>Facebook Graph Search - https://www.facebook.com/about/graphsearch </p><p>Faceted Semantic Search - Massimiliano Dal Mas http://arxiv.org/pdf/1202.6685.pdf </p><p>Find out about Semantic Web in simple terms - http://luca.wordpress.com/2008/02/03/semantic-web-for-dummies/ </p><p>Frankfurt Show Daily Article: The future of content delivery in publishing http://www.publishingtechnology.com/2012/10/the-future-of-content-delivery-in-publishing/ </p><p>How a Facebook Search Engine Could Change the Way People Find Your Business http://www.entrepreneur.com/blog/224452 </p><p>Lee Feigenbaum (May 1, 2007). "The Semantic Web in Action". Scientific American. Retrieved February 24, 2010 </p><p>Linked data and the semantic web - http://www.bbc.co.uk/academy/technology/article/art20130724121658626 </p><p>Link Data Platforms - http://www.w3.org/2012/ldp/wiki/Main_Page </p><p>Music Datasheet - Automatic Interlinking of Music Datasets on the Semantic Web Yves Raimond, Christopher Sutton and Mark Sandler (http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.123.9753&amp;rep=rep1&amp;type=pdf) </p><p>Next-Generation Wikis: What Users Expect; How RDF Helps- Axel Rauschmayer </p><p>Semantic Web Handbook - Pascal Hitzler Krzysztof Janowicz http://knoesis.wright.edu/pascal/pub/crc-handbook-13.pdf </p><p>The Semantic Web: Research and Applications - Springer Link http://link.springer.com/book/10.1007/978-3-642-13486-9 </p><p>The Friend of a Friend (FOAF) project - hhttp://www.foaf-project.org </p><p>The NoTube Project, http://notube.tv (retrieved on January 31st, 2012) </p><p>The NoTube Use Case Personalised News, http://notube.tv/showcases/personalised-news/ (retrieved on January 31st, 2012) </p><p>http://www.publishingtechnology.com/2011/03/user-experience-semantic-web/http://www.entrepreneur.com/blog/224639http://www.designforsemanticweb.com/http://link.springer.com/article/10.1186%2F1476-072X-10-67/fulltext.html#Fig11_459https://www.facebook.com/about/graphsearchhttp://arxiv.org/pdf/1202.6685.pdfhttp://luca.wordpress.com/2008/02/03/semantic-web-for-dummies/http://www.publishingtechnology.com/2012/10/the-future-of-content-delivery-in-publishing/http://www.entrepreneur.com/blog/224452http://www.thefigtrees.net/lee/sw/sciam/semantic-web-in-actionhttp://www.bbc.co.uk/academy/technology/article/art20130724121658626http://www.w3.org/2012/ldp/wiki/Main_Pagehttp://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.123.9753&amp;rep=rep1&amp;type=pdfhttp://knoesis.wright.edu/pascal/pub/crc-handbook-13.pdfhttp://link.springer.com/book/10.1007/978-3-642-13486-9http://www.foaf-project.org/original-introhttp://notube.tvhttp://notube.tv/showcases/personalised-news/</p></li></ul>