ux: balancing functionality and delight
DESCRIPTION
UX: Balancing Functionality and Delight. The sweet spot between making it work, and making people go wow!TRANSCRIPT
The sweet spot between making it work, and making people go wow!
UX: Balancing Functionality and Delight
twi$er.com/craighenneberry
• What is it? • Why do we need it? • How to achieve it?
Balancing Functionality and Delight:
bal|anceA situation in which different elements are equal or in the correct proportions.
func¦tion|al¦ityThe quality of being suited to serve a purpose well.
de|lightTo please (someone) greatly.
“Why do we need to balance func@onality and delight?”
The Sweet Spot
h$p://webdesign.tutsplus.com/ar8cles/first-‐steps-‐in-‐your-‐user-‐experience-‐workflow-‐nascent-‐ux-‐-‐webdesign-‐9805
Engage first. Ask later
h$p://zurb.com/word/psychological-‐noise
Op@mised for Business Goals
BalanceOp@mised for User Goals
Make the complex simple and the ordinary extraordinary.
When creating new features and testing prototypes, look for
something that’s remarkable.
Overcome resistance and do the work, h$ps://itun.es/i6gg9Dz
re¦mark|able:Something which is worthy of attention.
Check this out… Now I don’t have to do all that annoying cr*p anymore!
How do you know if something is remarkable?
Ask your user:
If they don’t know how to explain it, it’s probably not remarkable...
“How would you describe this feature to your friend?”
It allows us to learn quickly
MVP anyone?
No. Not this guy!
Minimal Viable Product
The smallest solu@on that enables you to test your assump@ons
plus
The smallest solu@on that delivers customer value!
The Cupcake Model:
MVP1
Cupcake Layer Cake Wedding Cake
h$p://www.adap8vepath.com/ideas/cupcakes-‐the-‐secret-‐to-‐product-‐planning/
MVP2MVP3…
“Rapid feedback is a faster path to perfection, than spending a
long time ‘perfecting’ it”
Eric Ries, h$p://www.startuplessonslearned.com/
Techniques to achieve balance between func@onality and delight
Techniques
Smart Engaging Convenient Consistent
Be
Techniques
Smart Engaging Convenient Consistent
Be
Techniques
Smart Engaging Convenient Consistent
Be
Techniques
Smart Engaging Convenient ConsistentBe
When, how much and where to apply delight
anxiety > resolved effortlessly > delight.
h$p://www.dri-‐global.com/blog/ux-‐lx-‐2013-‐delighQul-‐interac8ons
Stories from people about delighSul experiences revealed the following paUern:
Thoughts to takeaway…
Delight isn’t everything, but it is the magic that makes your users fall in love with your product.
!
h$p://uxmastery.com/formula-‐delight/
At a base level, products need to be func@onal, reliable and usable. Adding delight creates an
emo@onal connec@on which is good for business.
h$p://uxmastery.com/formula-‐delight/
When there’s a balance between func@onality and emo@on, the two amplify each other and
the result is really powerful.
Mike Matas, Paper Design Lead @ Facebook
twi$er.com/craighenneberry
Thanks!
Ques8ons, hit me!