ux beyond ucd (peter boersma, uxce12)

power up!UX beyond ucD

(expand your influence)

@pboersmaMay 26, UX Camp Europe 2012, Berlin, Germany

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DesignResearchStrategy

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Process

Evaluation

Manage

Business

Design

Strategy

Research

10

Process

Manage

Business

Strategy

Evaluation

Design

ResearchElement

s of

User

Experie

nce

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Process

Manage

Business

Strategy

Evaluation

Design

ResearchtypicalUser-Centered

Design

12

Process

Manage

Business

Strategy

Evaluation

Design

Research

MoreElements of

User Experience

13

Process

Manage

Business

Strategy

Evaluation

Design

Research

you caninfluencenon-design deliverables

you caninfluencenon-design deliverables

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Business

Design

ResearchEvaluation

StrategyManage

Pitch

Scenarios

Position

Roadmap

Service Design

Prototype

RequirementsReviewTest

Scope

Optimize

Estimate

Beta

ConceptDetailed Design

Sketch

Personas

Competition

Process

Roles

Steps

Interviews

you caninfluence

these non-design deliverables

you caninfluence

these non-design deliverables

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for each deliverable I will show:deliverable

an exampletips & tricksinput from the ux teaminfluence on UX

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BusinessPitchScenarios

Estimate

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press play to startplay

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opponent:

The Account Manager20

Tips & tricks for the pitch:the pitch

en-vision the futureby visualizing itset expectationsaround client-contribution

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input from ux team on the pitch:the pitch

visions of the futuresketches of partial solutions

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INFLUENCE OF THE PITCH ON UX:

* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do* deliver successfully

* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition

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BusinessPitch

Scenarios

Estimate

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Select Game Length:1 min

5 min15 min

30 min60 min

15 min

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opponent:

The Estimator33

how many dots do you

see?

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“many”and

“a lot”are good first guesses!

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output

assumptionscalculationsexplanations

risks

when possible

input for estimates

scope itemsrequirements

approachteam skills

experience with subject

experience with clientexperience of client

when available

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example output

assumingwe design 10 wireframes(5 complex + 5 medium)

plus 15 components

output

assumptions

calculations

(explanations)risks

we estimatewe need 300 hours

butwe don’t know the

documentation needs

of the developer

(5x16 + 5x8) + (15x12)

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Tips & tricks for estimating:estimating

you determine what gets estimatedexplore every assumption

you

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input by ux team on estimates:estimates

assumptions & riskswhat is easy/hard?estimates for deliverables

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INFLUENCE OF an estimate ON UX:


* determine budget* set expectations

* focus attention* define way of working

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StrategyPosition

Competition

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select player 1player 1

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opponent:

The Brand Strategist43

sales service

communitiescore brandclient

client

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Competitor

CompetitorCompetitor

CompetitorCompetitor

Big Competitor

Big Competitor

sales service

core brand

communities

client

client Competitor

Competitor

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Tips & tricks for positioning:positioning

1. create a map2. find the spot that matches your ux vision3. see who else is there4. identify differences

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input by ux team on positioning:positioning

attributes that are important to userscompetitors, in terms of UXscope items that differentiate

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INFLUENCE OF positioning ON UX:


* define ux vision

* analyze competition* focus attention

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StrategyPosition

Competition

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select player 2player 2

50

opponent:

The Competitor51

Tips & tricks for competitive analysis:competitive analysis

“know your enemy”(sun tzu, the art of war)

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input by ux team on competitive analysis:competitive analysis:

competitors, in terms of UXswot analyses(strengths-weaknesses-opportunities-threats)

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INFLUENCE OF competitive analysis ON UX:


* inspire & get inspired

* analyze competition

* know what (not) to do

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Evaluation

Prototype

Test

typicalUser-Centered

Design

DesignConceptDetailed Design

Sketch

Research

Personas

Interviews

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ManageScope

Optimize

Beta

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select difficulty

easymediumhardexpert

easy

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opponent:

The Project Manager63

easy hard

contributes

essential

quickwin

repair quality

winner!

pickjust a few of these for your

project!

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Tips & tricks for scoping:scoping

1. rank all scope-item candidates2.determine their dependencies3.select the winners

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input by ux team on scoping:scoping

what is easy / hard?what contributes / is essential?what should go together?

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INFLUENCE OF scoping ON UX:



* know what (not) to do

* focus attention

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ManageScope

OptimizeBeta

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play again?yesnoyes

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opponent:

The Perfectionist70

28% better75

Tips & tricks for optimizing:optimizing

10 experiment to learn what works for your users20 goto 10

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input by ux team on optimizing:optimizing

ux version of KPI’s(key performance indicators)alternative designsanalysis of usage

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INFLUENCE OF optimizing ON UX:

* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do* deliver successfully* know what (not) to do

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ManageScope

Optimize

Beta

Process

BusinessPitch

Scenarios

Estimate

Design

ResearchEvaluation

StrategyPosition

Prototype

Test


Sketch

Personas

Competition

Interviews

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ProcessRoadmap

Service Design

RequirementsReview

Roles

Steps

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set up campaigncampaign

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opponent:

The Procrastinator82

progress

progress

progress

progress

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Area

Area

Area Area

Area

progress

progress progress

progress progress

progress

progress progress

progress progress

moment momentmoment moment

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Tips & tricks for roadmaps:roadmaps

1. define the future of the system2.identify incremental steps3.group into meaningful releases4.learn & adjust the roadmap

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input by ux team on roadmaps:roadmaps

areas for progressscope-items (progress) per areaestimates per scope-itemwhat should go together?

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INFLUENCE OF roadmaps ON UX:


* define ux vision


* deliver successfully

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Process

Roadmap

Service Design

RequirementsReview

Roles

Steps

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Create new map?yesno

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opponent:

The Process Freak91

A B?

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A B21 3 4

C D2a

1 3 5

2b

4b

4a

4c

6

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SITEMAP

wireframesrequire-

mentsusability test

Screen

FLOWproto-type

designprinciples

Persona

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1 2 3 4

Persona

SITEMAP

wireframesrequire-

ments

usability testScreen

FLOW

proto-type

designprinciples

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userresearch

conceptdesign

detaileddesign

prototype & evaluate

Persona

SITEMAP

wireframesrequire-

ments


FLOW

proto-type

designprinciples

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C Dconceptdesign

detaileddesign

userresearch



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A B21 3 4

?

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userreseach

concept design

detaileddesign


Persona

SITEMAP

wireframesrequire-

ments


FLOW

proto-type

designprinciples

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Tips & tricks for the design processes:the design processes

1. brainstorm deliverables2. create a diagram3. document the entire process

do not copy someone else’s diagramnot

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input by ux team on the design process:the design process

ux team deliverablesux team responsibilities preferred way of working

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INFLUENCE OF the design process ON UX:


* define ux vision

* focus attention

* set expectations

* deliver successfully

* define way of working* know what (not) to do

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Business

Design

ResearchEvaluation

StrategyManage

Pitch

Scenarios

Position

Roadmap

Service Design

Prototype


Scope

Optimize

Estimate

Beta


Sketch

Personas

Competition

Process

Roles

Steps

Interviews

116

Process

Manage

Business

Strategy

Evaluation

Design

Research

you caninfluence these

non-design deliverables

117

Process

Manage

Business

Strategy

Evaluation

Design

ResearchElement

s of

User

Experie

nce

MoreElements of

User Experience

118

These opponents:

influence the UX121

Business

Design

ResearchEvaluation

StrategyManage

Pitch

Scenarios

Position

Roadmap

Service Design

Prototype


Scope

Optimize

Estimate

Beta


Sketch

Personas

Competition

Process

Roles

Steps

Interviews

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INFLUENCE OF non-design deliverables ON UX:



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@pboersmaMay 26, UX Camp Europe 2012, Berlin, Germany

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game over

@pboersma125