Exploring Habits and Interaction

DesignThrough The Casino Experience

Alastair@acuity_design

Habits

HookedNir Eyal

Trigger Action

VariableRewardInvestment

TriggerMotivation, ability, trigger

ActionFrequency, utility

VariableRewardDopamine multiplication

InvestmentMoney, time, social capital

Interactions

Slide

Nudge

Gravity

Angle

Friction

NudgeGet attention

GravityUser’s initial motivation

AngleMotivation provided

FrictionPerceived difficulty

Casino as UX

Nudge

Gravity

FrictionAngle

Design for compliance

Bet on Red

Behavioural Design

Perceived environment

Norm to group

Harmonisation

ComplyHarmonise

Rebel

Rebel

Individual

Social

Micro Macro

Let’s play

Roulette

Play It

Think about It

Break it

Lose the fun

Find 5 ways

Show us 5 ways

UI enables individual interaction

UX enables social

interaction

People like to play Golf

amongst other things

Thank You

Alastair@acuity_design