ux camp 2017 – how ux survives in agile development

Download UX Camp 2017 – How UX survives in agile development

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  • Janne Bjrsted Lead UX Designer

    How UX survives in Agile Development

  • Lead UX Designer

  • Established 1998

    2000+ digital turn key solutions

    E-commerce, Member solutions, Apps, In-store concepts, Chat bots and more

    Strategy, Concept, Design,

    UX, Integration, Usability lab, Testing and Conversion

    Barcelona, Berlin, Boston, Copenhagen, Kaunas, Vilnius

  • Agile

  • We value responding to change over following a plan.

    Jeff Gothelf

    Superheroes & Villains in Design - https://vimeo.com/70030549

  • Build

    Measure

    Learn

  • UsersRelationsDesign

  • UsersHave you ever been part of a project where you lost track of the users (experiences and needs) when you dived into implementation?

  • Project A

  • Project A

    UX designer

    Product

  • Project A

    UX designer

    Product

    Users

  • Project A

    UX designer

    Client

    Product

    Users

  • Project A

    UX designer

    Client Clients client

    Product

    Users

  • Project A

    UX designer

    Client Clients client

    Product

    Users

  • User experience is your business plan.

    Aral Balkan

    Superheroes & Villains in Design - https://vimeo.com/70030549

  • Project A

    UX designer

    Client Clients client

    Product

    Users

  • Prototype

    Structure Full experience / HTMLSketch

  • User test prototype

  • User test prototype observation with client and team

  • Project A

    UX designer

    Client

    Product

    Users

    Team

  • Pitfalls

    Many stakeholders Only sharing WHAT not WHY with teamLetting framework determine UX

    Being a UX know it all

  • Share your work in early stagesInvolve your team in UX analysisSay your opinion again

    See user test together

    Pitfalls TO DOs

    Many stakeholders Only sharing WHAT not WHY with teamLetting framework determine UX

    Being a UX know it all

  • RelationsHave you ever thought that your client (or your team) was building the wrong experience, but you didnt speak up or know how to convince them otherwise?

  • UX Designer role in scrum ?

  • Agile process and scrum method

    Scrum team

    Product owner Product backlog Sprint backlog Sprint (2-4 weeks)

    As a , I want so that .

    Implementing

    IntegrationTest

    Installation

  • Agile process and scrum method

    Scrum team

    UX Designer Product backlog Sprint backlog Sprint (2-4 weeks)

    As a , I want so that .

    Implementing

    IntegrationTest

    Installation

  • Project B

  • Scrum Master

    Stakeholder

    UX Designer/ Product Owner

    Team

    Stakeholder

    Stakeholder

    Project B

    Client

  • Human

    Project B

    HumanHuman

  • Structure for input

  • Client input

  • Accept chaosa bit of

  • for a little while

  • Product Owner

    Project B

    ScrumMaster

    ClientProduct Owner

  • Team input

  • Backlog prioritize

  • Backlog prioritize with your client and team

    Product Owner

    ScrumMaster

    ClientProduct Owner

  • Accept chaosa bit of

  • for a little while

  • Client and team input

  • Formal + Informal meetings

  • Marcin Treder

    The ultimate goal of Agile UX is to unify developers and designers in the Agile

    process of product development

    UXPIN https://www.uxpin.com/studio/blog/lean-ux-vs-agile-ux-is-there-a-difference/

  • Marcin Treder

    The ultimate goal of Agile UX is to unify developers and designers [and clients] in

    the Agile process of product development

    UXPIN https://www.uxpin.com/studio/blog/lean-ux-vs-agile-ux-is-there-a-difference/

  • Pitfalls

    A lot of individual stakeholdersTOO many detail specifications TOO structured

    Being a UX know it all

  • One touch point with clientKeep updating team of client needsStorytime and workshops

    Ask the team to find best UX

    Pitfalls TO DOs

    A lot of individual stakeholdersTOO many detail specifications TOO structured

    Being a UX know it all

  • DesignHave you ever been blindsided of either new design gimmicks or your developer simply saying No, cant do?

  • Project C

  • Frontend

    Project C

    Team

    ProductOwner

    Client

    Stakeholder

    Stakeholder

    Design

    ScrumMaster

  • We forgot that ...

  • Design

    Development

    LeadsInforms

  • UX in sprints

  • UX in progress

  • UX

    Design

    FramesRealize

  • Guide the client

  • Guide the clientas a team

  • Guide the clientas a team

    in a human way

  • Design in sprints

  • Change your mind

  • Design

    Measure

    Learn

  • Full design upfrontSaying yes without a whyNot framing your projectForgetting you are an UX expert

    Being an UX know it all

    Pitfalls

  • Full design upfrontSaying yes without a whyNot framing your projectForgetting you are an expert

    Being an UX know it all

    Only design enough to start devSay no to client and teamShare all your (mis)stepsGuide in a human way

    Patiently share why UX matter

    Pitfalls TO DOs

  • Being an agile UX designer

  • Only sharing WHAT not WHY with teamTOO structuredForgetting you are an expert

    Being an UX know it all

    Pitfalls

  • Only sharing WHAT not WHY with teamTOO structuredForgetting you are an expert

    Being an UX know it all

    Explain your analysisAccept chaos and structure for inputGuide in a human way

    Be an UX ambassador

    Pitfalls TO DOs

  • Only sharing WHAT not WHY with teamTOO structuredForgetting you are an expert

    Being an UX know it all

    Explain your analysisAccept chaos and structure for inputGuide in a human way

    Be an UX ambassadorTest a lotAsk WHY a lotChange your mind a lot

    Pitfalls TO DOs

  • Thanks.

  • ?