ux core principles for designing library discovery services

© 2015 Ex Libris | Confidential & Proprietary

Name

Delivering the Experience that Users Expect:

Core Principles for Designing Library Discovery Services

© 2015 Ex Libris | Confidential & Proprietary© 2015 Ex Libris | Confidential & Proprietary

The Future is Here

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© 2015 Ex Libris | Confidential & Proprietary

Agenda

1 UX Principles for Web and Discovery

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Selecting the Right Technology

UX in Action – Primo User Interface

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A Rapidly Changing Landscape

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DYNAMIC ADJUSTMENTS

NeedsHabits

Devices

USER BEHAVIOR

Infrastructure

Design frameworks

TECHNOLOGIES

FUNCTIONALITY | DESIGN | PERFORMANCE


Key Insights into User Experience

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Primo Central Log Analysis

Ex Libris User Studies

Customer Feedback

Increased use of mobile devices

Learning through discovery

Diverse needs of students &

faculty

Known-items searches

> 50% of queries

Reading lists: key gateway to the

library for undergraduates

Differences across

disciplines


Addressing Diverse Discovery Needs

Quick delivery of the most relevant results

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Optimization

Search and Find

Learning

Personalization

Exploration

Quick delivery of the most relevant results

Human learning through a discovery process

Search results tailored to user’s profile and preferences

Serendipitous discovery via recommendations, trails & browsing

© 2015 Ex Libris | Confidential & Proprietary 7

Designing for Today’s User: Core Principles

© 2015 Ex Libris | Confidential & Proprietary© 2015 Ex Libris | Confidential & Proprietary 8

UX Core Principles for Web Design

Serendipitous Discovery

Personalization

Intuitive DesignOne Experience across Devices

Action-oriented


One Experience across Devices

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ONE EXPERIENCE ACROSS DEVICES

MOBILE IS THE NEW “BLACK”


One Experience: What Does it Mean in the World of Discovery?

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Identify important functionality and prioritize

Adjust clickable buttons to touch experience

Leverage personalized mobile experience


Intuitive Design to Simplify Tasks

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CLEAN LOOK & FEEL | DIGESTIBLE | “GLANCEBILTY” | GRADUAL EXPOSURE

INTUITIVE DESIGN

WHAT DOES IT MEAN IN THE WORLD OF DISCOVERY?

• Display relevant data only

• Display relevant services only

• Minimize tabs and dropdowns

• Consistent view


Action-oriented

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ACTION-ORIENTED

WHAT IS MY NEXT STEP? | ONE-CLICK DISTANCE | INTERACTIVE DESIGN


• Pre and post search options to quickly zoom-in on relevant results

• Quick access to full text and OPAC functionality

• Highlight favorite results


Personalization

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PERSONALIZATION

ONE SIZE DOESN’T FIT ALL | UNDERSTAND PERSONAS


• Discipline

• Recency

• Materials type

• Degree


Serendipity

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• Recommendations

• Citation trails

• Browse

“PLEASANT SURPRISES” | ADDRESS RELATED NEEDS | WISDOM OF THE CROWD | TRAILS

SERENDIPITY


Selecting the Right Technology for a Great Experience and

Optimal Performance


Native Vs. Responsive

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TECHNOLOGY


The Right Technology for Addressing Requirements

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CLIENT SIDE VS. SERVER SIDE | REST APIS | SINGLE PAGE APPLICATIONS | ACCESSIBILITY | SECURITY & PRIVACY

TECHNOLOGY


• Single page application –performance

• Endless scrolling vs. pagination

• Regulatory requirements


UX in Action: The Primo New User

Interface


Primo User Interface: Discovery On the Go from Any Device

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HTML 5, responsive design

Desktop, mobile and tablet

Click for Demo

http://primo-demo.exlibrisgroup.com:1701/primo-explore2/index.html




Clear, Intuitive Design

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Gradual Exposure of Information

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Action Menu: One Click from the Result List

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Favorites Screen: A Consistent Display for all Workflows

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THANK YOU

ux core principles for designing library discovery services

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