ux crash course - 5 ways ux design methods can benefit your business
TRANSCRIPT
5 Ways UX Design Methods can benefit your Business
@Uli_Siegmeier 2017-02
2010 20122003
About Me
1. Avoid the bullshit
2. Increase performance
3. Reduce risk, reduce cost
4. Communicate better
5. Look beyond the screen
1. Avoid the bullshit
Apply UX methods that work for you
Avoid the hype
User experience encompasses all aspects
of the end-user's interaction with the
company, its services, and its products.
Don Norman, Jakob Nielsen
UX Related Fields
UIUser Interface
IAInformation Architecture
IxDInteraction
Design
SD?Service Design
CSContent Strategy
CXCustomer
Experience
SciencePsychology
Behavioural Science
...
2. Increase performance
Solve a problem, save user's time and energy
Joy, Engagement, Conversion, Retention, Virality
$$$
Make sure you solve a problem
“Tinder fortoilet paper”
“Toilet paper subscription”
“…for expats”
VALIDATE& LEARN
VALIDATE& LEARN
Improve Usability, Conversion, Retention
First Impression
Onboarding Virality,User Feedback
Conversions,Funnels
3. Reduce risk, reduce cost
Idea
BuildTest
Prototype and iterate!
Product idea
MockupValidate
Value
Feature Idea
WireframePrototype
Evaluate
UI Design
InteractivePrototype
User Test
Time, Fidelity, Cost
Prototype and iterate!
Time, Fidelity, Cost
$ 9.99 / Month
Single Pack
American Wipes
$ 19.99 / Month
SketchPen & PaperWhiteboard
WireframeKeynote etc.Balsamiq...
Interactive PrototypeSketch, PS + Flinto, Invision
Proto.io, Adobe Xd
4. Communicate better
Build a shared understanding!
Improve client & team communicationPlan better
Don’t assume
People have different mental models - and that’s OK!
Show, don’t tell!
Get visual and concrete asap to work out differences
Show, don’t tell!
Get visual and concrete asap to work out differences
State your intent, but avoid negation*
*See Abby Covert: “How to Make Sense of Any Mess”
EasyBeginner-friendly
I want this to be:
Give overview
Select highlights
ComplicatedExpert-friendly
...meaning that it’s not:
Explain in detail
Cover everything
Information Architecture for everyone
http://www.howtomakesenseofanymess.com/
5. Look beyond the screen
Look at the whole user journey!
Discover opportunities to improve, new products
UX is everywhere
User journey - Hassle Map
package hard to carry
embarrassing
Roll hung up the wrong way
too much choice
recycled paper?running out
shops closed
ugly colors
At home Supermarket Transport At home
torn paper
User journey = Before and after the screen
TLDR;
Bonus slides
Image sources
user journey trunkhttps://commons.wikimedia.org/wiki/User:Mattes/Contributions/Gallery_of_data/099
torn toilet rollPet Peeve by anyjazz65 is licensed under Creative Commons Attribution 2.0.