ux crash course for startup ucla

Startup UCLA8.6.2013

WTF UX?



SKOT CARRUTHFounding Partner,philosophie


WHAT IS UX?“User experience” encompasses all aspects of the end-user’s interaction with the company, its services, and its products.

Nielsen Norman Group


WHO IS YOUR USER?• Personal History• Culture• Education• Motivations• Mood

Personal factors


WHERE, WHY, HOW?• Location• Distractions• Devices• Other people

Contextual factors


USER RESEARCH• Use market research• Look at competitors• Conduct a survey• Interview people

What do they need? How will they use it?


FOCUS GROUPS

SURVEYS

ETHNOGRAPHIES

EYE-TRACKING


DEFINE• User scenarios• User tasks• User stories• Features

What do you think you need to build?


You are stuck in North Korea and trying to book a flight out of the country from your Blackberry. Speed is of the essence.

User scenarioDEFINE


• Find and select the departure• Find and select the destination• Select travel time and date• View available flights• Pay for flight• Get ticket

User tasksDEFINE


As a user, I want to filter flights by time so that I can get out of North Korea as quickly as possible.

User storiesDEFINE


• Affordances = UI elements• Start with sketches• Think about how users move through the app• Use empathy

Boxes and arrows > colors and typographyDESIGN


Sketches — lo-fiDESIGN


Analogs and conventionsDESIGN


EmpathyDESIGN


• Paper prototypes youtube.com/watch?v=9wQkLthhHKA

• Wireframes Omnigraffle, Axure, Hype

• HTML prototype• Rails prototype Scaffolding

Make it quickly and cheaplyDESIGN


• “Hallway testing”• Ask users to complete tasks Example: how would you edit this widget?

• Watch for confusion• Incorporate feedback

Show it to some people — “beta” testersVALIDATE


• Real users are better• Continually refine your app• Agile development

Rinse and repeat

Hypothesize → Design → Implement → Measure

BUILD + LAUNCH


[email protected]@skotcarruth