UX Design: Improving the Core of Your

Website

While websites first need to look good in order to attract visitors, no one can

deny that user experience outweighs aesthetics on many levels. Web developers

and designers should build a website not solely based on their own

specifications, but based on the needs of visitors.

Listed below are some ways designers and developers can improve the user

experience of a website.

The Need for Speed

Most people browsing through the internet have

short attention spans and aren’t very patient. This

is why designers should see to it that the website

loads fast. For a faster load time, designers should

drop the idea of adding more widgets and

elaborate add-ons. These things may make the

website more appealing, but they add to load time.

The reduction of apps on websites only proves that

minimalism isn’t only appealing; it also makes

things easier to load.

The Information Architecture

People on the internet aren’t very big fans of long

blocks of text. With that in mind, designers should

focus on the amount of content that appears on a

site and how it looks online. Typography is another

important matter to think about. There should be a

hierarchy of text and there should be proper

amount of tracking, kerning, and white space for

easier reading and scanning.

Furthermore, designers should plan the positioning

of headers, tags, and links. These are important

elements that guide and tell visitors where to go

next. Placement of any calls-to-action should also

be given serious thought.

Think of the Language

Websites ought to have language capabilities if it is

targeting users from more than one country. Not

only does it allow for easier communication; it also

helps websites build credibility and rapport with

visitors. This is not going to be difficult, as there is a

wealth of programs and protocols out there that

will enable the website to support such functions.

For best results, developers and designers should not forget to test the website

before launching. They may ask random people to navigate the website and ask

their honest opinion on the usability of the website. Their opinions will help

provide designers and developers the insights they haven’t considered.

SOURCES:

http://www.mashable.com/2009/01/09/user-experience-design/

http://www.fastcompany.com/1815756/why-user-experience-critical-customer-relationships

http://www.truelogic.com.ph