ux event ut lab slideshare - v2
TRANSCRIPT
experts in every digital area
What is user testing? • A qualitative research method where user behaviour is observed.
• Aim is to understand what people do with minimal interference from the
method itself.
• Focus is on collecting data (evidence) directly (not indirectly via a survey or
analytics).
• Can be formative (informs design decision) or summative (evaluates the
finished product).
“Supposing is good, but finding out is better.”
User testing benefits:
• Less risk
• Inform decision-making
• Drives innovation
• Recognise latent user issues
• Exposure to real users
Aren’t you supposed to be an expert?
• Designers are not your users.
• Every business needs to understand the goals, motivations and behaviour
of its users.
• Is my guess correct?
User Testing works
• A 28% faster average completion time for tasks and an overall 37% reduction
in the number of usability problems (Tan et al, 2001)
• Reduced task time and increased user satisfaction (Bailey and Wolfson, (2005);
LeDoux, L.C., Connor, E. and Tullis, T.S. (2005))
Larry Tesler
“Usability testing should always be done
before a designer finalizes unproven or
controversial interface elements.”
Source: http://www.designingforinteraction.com/tesler.html [Accessed 10 May 2015]
user testing…
why change it?
oh.. how life has changed
once upon a time…
there was life without mobile phones
in a time not so long ago
remember your first text message?
… gr8 …
what was WAP? cr@p!
1980 - 1g - 5.6Kbps
1991 - 2g - 237Kbps
2001 - 3g - 384Kbps
2009 - 4g - 100Mbps
2017 - 5g - 10Gbps
mobile data networks
are improving…
… slowly
when did it happen then?
phones are a little better too
life online now
% of internet enabled devices owned per household
41% to 35%!
Ofcom research, Q1 2014!
63%!
decrease!
61%!
Increase !20% !
to 44%!
17%!29%!
most important for internet access - % split across devices
30% !
Ofcom research, Q1 2014!
22%!
most popular device for time of day
10am - 5pm
7-9pm
7-10am
comScore 2014!
10am - 5pm
work home home
future growth
of online shoppers revealed that they now own a wearable device 17%
source: DigitasLBi’s 2015 Connected Commerce study
connected devices by 2020 50 billion
Chris Pearson, president of the trade group 4G Americas
testing times
Omnichannel!
omnichannel
synchronous experiences out & about
different environments
multiple devices
Dual screening!
dual screening
Ipsos Google Vivaki
so what’s needed to do that?
http://www.measuringu.com/images/IBM-lab.jpg!
https://instagram.com/amyblackwell/!
http://blinkux.com/wp-content/uploads/2011/09/AmitBlogInside1_620_413.jpg!
https://www.redweb.com/agency/blog/distractions-in-the-lab!
thanks