ux evolution ucsc course

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Evolution of Mobile UX

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Page 1: Ux Evolution UCSC Course

Evolution of Mobile UX

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About me – Mario Tapia

�  Mobile industry since 2000

�  Prior to mobile, was a rocket scientist at Boeing Phantom Works designing flying killing machines J

�  Pioneered location based services, 2 patents

�  Pioneered SMS voting – ever hear of American Idol?

�  Work history includes, AT&T, T-Mobile, Microsoft, Playboy, Napster, Rollingstone, Disney, Yahoo!, Danger, and a more…

�  MobileMonday Organizer – Mobile focused meetup since 1999. Organizer in Seattle, LA, and Silicon Valley.

�  Today – I consult and help companies get BIG, and I have launched an accelerator focused on mobile startups.

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2000 - It was really this bad

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Early Mobile Web

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2002 - It got a little better with color…but not much

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Some said…”hey J2ME would give us better experiences”

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Facebook’s Faces

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Enough about the Past What are today’s trends?

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Sosh and Richer Experiences

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Glancee - Banjo

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Dating People

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Path

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Pinterest

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What are your recent Favorites?