ux for marketers
DESCRIPTION
UX for Marketers: The Other Optimization. Presented at Digital Marketing Summit Phoenix, this presentation centers around the brand relationship to positive and negative online user experiences. We examine what the industry is doing wrong and explore proven tactics on how to create effective interactions.TRANSCRIPT
UXFOR MARKETERS
HI! I’M JON. !
MODEST UX !
@jonhrach !
#DSPHX14
EXPECTATIONS
CUSTOMER EXPERIENCE
USER EXPERIENCE
CUSTOMER EXPERIENCE
+ USER
EXPERIENCE
SERVICE DESIGN
THE EXPERIENCE
IS YOUR BRAND
WUT?
SO WH AT ARE WE DOING WRONG?
1. NOT TESTING
2. NOT PAYING ATTENTION
3. PURPOSELY CREATING BAD EXPERIENCES
DARK
PATTERNS
1. NOT TESTING
CONSEQUENCES
INFECTIVE & FRUSTRATING
TEST!
Cennydd Bowles http://cennydd.co.uk/2012/why-i-dont-wireframe-much
TESTING SERVICES
SILVERBACK
2. NOT PAYING ATTENTION
CONSEQUENCES
DISJOINTED & DISCONNECTED
SILOS
EXAMPLES
3. DARK
PATTERNS
CONSEQUENCES
USERS WILLHATE YOU
“ENHANCED”
THINK ABOUT YOUR USERS
TAKE THE HIGH ROAD
THINK ABOUT DESIGN
THANK YOU
Jon Hrach
ModestInc.com
@jonhrach