ux for startups
DESCRIPTION
Introduction to UX for startups. Presented at SK Planet Insider mentoring program.TRANSCRIPT
Smart Phone Experience
Smartphone!
Sony Ericsson W950i (2006)
Touch Screen
Call, SMS, MMS
Music
4GB Memory
Symbian
UMTS Network
iPhone (2007)
Difference?
Open Platform
Wi-Fi Availability
User Experience
New Experience?
Intuitive Simple Values
Intuitive
Quick and fast interaction
Easy navigation
Minimize input
Simple
Focus on content
Minimize graphic elements
Simplified functionalities and tasks
Values
Provide immediate values
Prioritize functionality
Incorporate contextual content
Explicit User Needs
Transition : analog to mobile, web to mobile Interview
Needs differentiation
Implicit User Needs
What customers don’t say observation
Core of differentiation
Square - Puts People in Business
What happens at café?
More than Square - Square Wallet
Basic of User Experience
Why people do it? Why people want it?
Draw different pictures
How to Design?
UX Iceberg
1. Understanding Users and Context
Who? When? Where?
What? How? Why?
Scenario Based Design
Feature driven design vs. Scenario based design
Most important task at first!
Empathetic design
Flight Board Design
Train Search Design
2. Fail Often in order to Succeed
Iterative design
Design
Prototype
Evaluate
Refinement Makes the Best
Detail Matters
Detail Matters
3. Come Together
One Team
Marketer
Engineer
Designer
…
How the customer explained it
How the project leader understood it
How the designer designed it
How the programmer wrote
it
How the business consultant described it
Communication
What the customer really needed
Designer vs. Developer
Designer vs. Developer
http://brushfirecreative.com/from-designer-to-developer/
Solution?
가우스전자, 네이버웹툰
Basic Rules
Respect through understanding
Meaningful debates
Work together through the process
Focus on the user and all else will follow (Google)
Thank You